Did Klout measure my social media influence accurately?

Klout.com Activation Summary

New update from Twitter

One of the challenges of teaching a class like this -- or working in digital marketing -- is keeping up with the latest changes in our industry. Nearly every day, some major announcement comes out that is important to stay up on. Our clients expect it!

Gender Wars and Social Inequality

If you’re anything but a straight, white person, filling out Web forms that ask for personal information can give one pause. If you’re Cuban-American, you may have to decide whether or not you should fill out Black or Hispanic as the forms rarely allow for both. And what if you’re mixed race?

Social Media: May the Odds Be Ever in Your Favor.

Social Media: May the Odds Be Ever in Your Favor.

This first week has been a experience to put it lightly. I have spent the larger majority of my time trying to improve my social media profiles and thinking deeper about what could possible give me an edge against my peers. I kept my same Facebook and Twitter profiles. I have had a Google+ but, I never chose to develop my profile and actually find connections. I had to make a LinkedIn and after hours of work, I finally am content with my profile.

Hop Aboard the Social Media Train and Punch Your Ticket



#NMDLKLOUT Winners!!

Alright, we had ~ 40 submissions, with average Klout Score of 52.  Great job, everyone.

Defining Yourself through your Online Presence

Twitter advertising

Welcome to the New Media Drivers License. Some things to think about this week. Doing participation by commenting on this blog, and sharing two resources. Also, be sure to connect with your teachers on social networks. You can find me at Derek Mehraban on Linkedin. You can also follow my @mehraban Twitter and my company Twitter for Ingenex Digital Marketing.

Final Presentation

Slide 2: Big Idea

The big idea of my campaign is that women drink Gatorade too! Within the campaign, my main promotions are using our Gatorade products toward female athletics, healthy work-outs and staying fit. We also want consumers to believe Gatorade has a great effect with the price you are paying for Gatorade. 

Election Day Twitter Coverage: Okay, I am Hooked!

Tuesday, November 7th will go down in my book as one of the most electrifying nights to watch Election Day coverage and comparing activity on social and traditional media.  I don’t consider myself a super engaged political activist.  I have my opinions and usually keep them more private, but I absolutely loved the raw, less censored sentiment of the tweets posted during the night. 

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