Youtube

Web video ads: what do you think?

With more and more people "cutting the cord" and dumping cable/satellite TV for Internet video (e.g. Netflix, Hulu, Apple TV or Roku), it's no surprise that online video advertising is booming.

According to a recent report from FreeWheel, a company that manages web video ad placement, video ad views are growing even faster than online video plays:

Total video views

Dreamworks Social Campaign

Submitted by Student on Mon, 07/16/2012 - 10:04pm

 

SanDisk's Social Media

Submitted by Student on Mon, 04/02/2012 - 2:20pm

Sandisk is a company that sells digital electronics and products so knowing that I would assume they were into the technological trends that many are in today. After researching how well they’ve been utilizing their social media I realized that they don’t take it lightly and have been using it to it’s fullest extent. For example, Sandisk’s twitter page is packed with updates on things they are doing, innovated products, and very relatable material for their viewers to check out.

Kony 2012 Video - Thoughts?

Here is a great example of using video for social media. Video talks about connections and influencing the world. Many of you referenced this in your video homework last week. For those who haven't seen it, it's worth a look. Is it impactful for you? Does it work as a social video? Take a few minutes to experience Kony 2012.

Kony 2012: The New Viral Video

Submitted by Student on Mon, 03/12/2012 - 10:18pm

For this week’s youtube assignment I chose to pick a person who has just recently gone viral, the Invisible Children non-profit organization and the video “Kony 2012”. I watched the video last Wednesday when it had 8,000,000 views and by Friday it had 55,000,000 million views. The video broke the record for going viral on the internet. This is the first time in human history where a video for a non-profit organization gained this much attention and it’s amazing. Not only did the organization use youtube , they utilized all social media.

YouTube - yesterday, today and tomorrow...

Welcome back from your SpringBreak.  Chances are - some of your (or your friends') experiences were captured on video.  Some of these videos will end up on YouTube - some will go viral, others will not.

Check out this insightful article from The New Yorker (fair warning - it's pretty lenghty, but definitely worth the read).

YouTube of Change...

Have you seen the latest news?

 

YouTube is partering with scores of Celebrities and Production companies (including Ashton Kutcher, Madonna, Shaq, The Onion, WWE, InStyle and more) and is re-designing it's interface around Channels to bring in more high-quality, TV-like content.

Add that to recently announced update to Google TV project and....

 

Spartan Sagas at New Media Drivers License

Spartans, have you created your Spartan Saga yet? Now is your chance to show why you are a Spartan and what makes you and MSU so unique. MSU is driven by creative and hardworking individuals who know how to succeed, help others, and accomplish great things.

YouTube To Release Schedule Channels

Over the past several months YouTube has been purchasing content and hiring production studios to make more content. Supposedly, this new content is YouTube’s way to speed up cord cutting where people increasingly turn online for video content instead of the television. About a dozen channels are said to be in the coming release. Some of these channels already exist such as comedy, drama, food, travel and news. Some new channels will be created.

Online Video Strategy: Val's Art Diary

Submitted by Student on Mon, 06/27/2011 - 6:06pm

Artist Andy Warhol was correct in 1968 when he said, "In the future, everyone will be world-famous for 15 minutes." Forty-three years later, the widespread use of social media in nearly every aspect of life has democratized the attainment of fame. These days anyone can easily become famous just by creating a video about anything and freely posting it on YouTube. If the video is compelling, funny or shocking enough, it could go viral and be seen by millions of people around the world.

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