Bank of America Digital Strategy

What's your favorite online video?

We are coming up to the Video Presentation for this class. And the power of video is more important than ever. This week as a comment can you post a link to you favorite video? Show us something unique we haven't seen. Thx.

Socialnomics Video 2015

Alright class, watch the future of digital media with the Socialnomics video by MSU Alumni, Erik Qualman. After you watch, please share your comments below. Thanks for being a great class, this is your final participation grade of the semester. #GoGreen

My blog will take me far and wide

What are my plans for my blog?

  • The core idea of Board places is that it shares a unique experience of longboarding in different places. If I’m lucky enough to build up a following, maybe other boarders will be inspired to do the same and a network of location based longboarding content will be available to view with just a few clicks.

YouTube: How to get people to watch your video

Chances are, you've probably watched an online video today.

Or two. Or three. Or ten. You're not alone. According to YouTube, its viewers watch over 6 billion hours of video each month - on just YouTube alone! 

You might have even made your own online videos. Most computers today come with some sort of video editing software (iMovie, Windows Movie Maker, etc), and it's even possible to edit videos on cell phones (which shoot pretty good video - HD quality, in some cases).

Web video ads: what do you think?

With more and more people "cutting the cord" and dumping cable/satellite TV for Internet video (e.g. Netflix, Hulu, Apple TV or Roku), it's no surprise that online video advertising is booming.

According to a recent report from FreeWheel, a company that manages web video ad placement, video ad views are growing even faster than online video plays:

Total video views

Dreamworks Social Campaign

 

SanDisk's Social Media

Sandisk is a company that sells digital electronics and products so knowing that I would assume they were into the technological trends that many are in today. After researching how well they’ve been utilizing their social media I realized that they don’t take it lightly and have been using it to it’s fullest extent. For example, Sandisk’s twitter page is packed with updates on things they are doing, innovated products, and very relatable material for their viewers to check out.

Kony 2012 Video - Thoughts?

Here is a great example of using video for social media. Video talks about connections and influencing the world. Many of you referenced this in your video homework last week. For those who haven't seen it, it's worth a look. Is it impactful for you? Does it work as a social video? Take a few minutes to experience Kony 2012.

Kony 2012: The New Viral Video

For this week’s youtube assignment I chose to pick a person who has just recently gone viral, the Invisible Children non-profit organization and the video “Kony 2012”. I watched the video last Wednesday when it had 8,000,000 views and by Friday it had 55,000,000 million views. The video broke the record for going viral on the internet. This is the first time in human history where a video for a non-profit organization gained this much attention and it’s amazing. Not only did the organization use youtube , they utilized all social media.

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