The Internet has been a part of our daily lives for more
than a decade now. It changed the way we search for information in daily lives.
For example, we prefer to search information online rather than offline, and
read people’s product review on the web. So, we live in an era where
information is over flooding, and this gives consumer a diverse option to
personalize their information category. They are now able to choose/block the
right information anytime, and this makes marketers to find a new way to
approach their target market.