Example Work

PepsiCo Smile Digital Campaign

A Smiling Target Audience

Campaigning Digitally for Patagonia

*Overall objective: Increase awareness about Patagonia's parternship with "Common Threads" and the enviornment. After the six month campaign, we hope to see an increase in Common Thread pledges and ecommerce sales.

Rebuilding the Silos: Hacking a Digital Strategy Through Social Media

Surely Juicy Couture has a problem that can be cured, or mostly cured, through social media. It’s signature perfume Juicy Couture is great for summer with its watermelon overtones and peachy undertones. A little freesia just smells wonderful

Holesom Longboards

Holesom Longboards is a business located in Laguna Beach, CA. It is a new business that began in 2008. I think Holesom has potential but their website and overall media strategy could be refreshed and more rich in content.

Target Audience:

Demographics:
Age: 17-24 year olds.
Gender: Males & females

Geography:
Region: Laguna Beach, California

Behaviors:
Personality: A person who is outgoing, energetic and likes to be outside. They live life lightheartedly and with a carefree attitude.

PepsiCo Smile Digital Campaign

Campaigning Digitally for Patagonia

Rebuilding the Silos: Hacking a Digital Strategy Through Social Media

Holesom Longboards

Advertising Strategy for Vogue e-book edition, new paradigm