Pin It to Win It

The Pinterest contests are a great way for brands to gain awareness and spread the word in a creative way. It allows Pinterest users to share a picture of a product of their brand, which will lead to their friends seeing the picture as well. There are many opportunities for the picture to be shared on other social networking sites as well. Pinterest contests also allow multiple businesses, anything from the Home and Garden industry to Universities, can take advantage of this special interaction with consumers.

Andreea Ayers gives businesses 9 Tips to Get More Out of Pinterest (with Pinterest Contests). Since Pinterest is the third most visited social media network, it has great potential for businesses to reach their target audience. Ayers gives readers nine tips and strategies to get more traffic, increase sales and find new customers from running a contest on Pinterest.

A few of the tips for businesses include determining your goals. Pinterest contests allow you to get new followers, increasing awareness of your brand, getting more traffic to your website, increasing your sales, getting publicity, launching a new product line, getting feedback for your next collection, establishing your expertise and more. With so many possible advantages it is important to set your objectives first in order to strategize a successful Pinterest contest.

Another tip is to pick your contest type. This will depend on your goals and should tailor specifically to what you want to get out of the project, such as increased brand awareness, more traffic to your website, or getting feedback for a new product line.

The final tip is to measure and track your results. This information will inform you if the contest was successful or not and whether you should do it again in the future. Did you meet the goals you created in the beginning? If so, the contest seems to have worked well for you. Now this gives you the option of adding Pinterest contests to your marketing plan.

My Pinterest

The Contest:

Put Your Dreams To Work In Our “Make It Work” Contest On Pinterest! by ModCloth on 010/10/2013 in News & Contests

Starting on 10/10 at 11 a.m. PT, we’re launching a dreamier-than-ever contest on Pinterest. Do you aspire to be a veterinarian, a fashion columnist, or something really creative like a pancake astronaut? Then, share your most marvelous vocational aspirations with us in a cohesive board that captures the essence of your dream job, and you could win a $100 gift certificate!

To enter, create a board, title it “ModCloth’s Make It Work Contest,” then add a description of your aesthetic to your board. Make sure your board contains each of the 20 pins listed above, in no particular order. In each pin’s caption, include the number and name that the pin corresponds to, along with the hashtags #modcloth and #makeitwork. Feel free to elaborate or add fun copy to each pin’s description — we’d love to know why you’re passionate about the images and inspirations you chose. Then, when your board is perfect, share it with us by posting it as a link in a comment on the original contest announcement pin, located in our “Follow Your Dreams” board.

Before you get to work, make sure to check the details below.

• You must follow @ModCloth on Pinterest to enter.
• Contest begins 10/10 at 11 a.m. PT, and ends 10/17 at 4 p.m. PT.
• Each pin must include a caption listing the number and name that the pin corresponds to.
• Each pin must include the hashtags #modcloth and #makeitwork.
• Only one entry board per person.
• Boards will be judged based on uniqueness, creativity, ModCloth spirit, and adherence to the guidelines.
• The winner will be announced 10/24 at 7 a.m. PT on the ModCloth Blog.
• Pinterest is invite only. You can request an invite from Pinterest. If you don’t recieve your invite within 24 hours, please e-mail socialnetworks@modcloth.com to obtain an invite.
• Need more information? Check out our Official Contest Rules.

We’re amped to see your stylish, aspirational boards! Need some help finding fashions you could wear to the office? Check out our work appropriate styles!