Inbound Marketing: Convenient Content for Customers & Corporations

Who's The New Kid on the Block?Car lights at night

Hubspot describes inbound marketing as the process of creating quality content that pulls people toward your company and products. Traditional marketing methods (ads, pay-per-click, direct mail, buying leads, etc.) annoy potential buyers, and may only build resentment. By recognizing and addressing key audiences, inbound marketing becomes useful to your ideal customers, and not invasive. Finally, there's marketing people can love.

Harder, Better, Faster, Stronger

Inbound marketing is the latest and greatest method for marketing to and creating satisfied buyers. Since 2006, inbound marketing has lead a revolution in online marketing by focusing primarily on their follower's behaviors and needs. Rather than wasting money on company promotion, inbound marketing uses cost-free company content to drive buyers’ interest and actions. Inbound marketing allows customers to find and understand the company with ease, by realeasing informative content (e-books) in a centralized website. Aligning valuable content with the interests and information needs of online communities develops many strong and dependable relationships. Fan of english accents and unibrows? Than this video comparing inbound and outbound marketing is just for you.

Inbound Marketing & Company Benefits

Still wondering if inbound marketing is right for your organization? Rick Burns provides three reasons why inbound marketing makes sense in his article on Hubspot (Hubspot really practices what they preach with all their online content on inbound marketing). Here's my reasoning behind Rick's list:

1) Inbound Requires Less Costs

Methods of traditional marketing rely on large budgets to validate their advertisments, which impedes company ROI. While, inbound marketing is virtually cost free for your company, and for the users on your site (until they become buyers). Free content attracts customers and allows the company to seamlessly acquire contact information from followers. Which brings me to the next point.

2) Uses Specific Targeting

Inbound marketing understands and directly communicates with their supporting audiences. Inbound marketing utilizes buyers profiles to represent buyer types with a specific interest in a given organization or product (Scott, pg 164). With a better understanding of your buyers' wants and behaviors, your company can streamline your visitors' online experience and create more promoters. 

3) Improved Longevity

If your company continues releasing valuable online content for their key audiences, most buyers are with you for the long run. With your current traffic attracting more users, inbound marketing only prompts your buyer base growth over time. Who wouldn't appreciate a self-supporting model like that?  Unless another site becomes viewed as a superior authority, or you get lazy with content releases, inbound marketing has the game in the bag.  

Metal Design of Michigan

At The Greater Lansing Hiking Blog, our buyers personas represent internet users with an interest in hiking, nature, exploration, exercise and Michigan wildlife. If this sounds like your kinda party, then check out My Blog to get your nature fix!