The Supreme Power of Inbound Marketing

Inbound Marketing > Traditional Marketing

After researching inbound marketing, I can say it is without a doubt superior to traditional marketing.  According to the Association of Fundraising Professionals, the four principles of traditional marketing are to pinpoint your product, set the price, plan the promotion, and pick the right place.  Hubspot.com defines inbound marketing as “creating quality content that pulls people toward your company and product, where they naturally want to be.  By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” 

Statistics & Logistics

The biggest difference between the two is that instead of forcing your product on an individual with traditional marketing, you are pulling them in with inbound marketing.  This creates a more relaxed relationship between the company and the consumer because there is not an overflow of unwanted advertisements.  Mashable.com does a great job of comparing the two types of marketing.  Traditional marketing tends to get in touch with their customers through TV, radio, cold calling, email and print advertising while inbound marketing uses SEO, social media, and referrals.  Statistics show that traditional marketing is not asInbound Marketing Methodology effective because 86% of individuals change channels during TV ads, 44% of direct mail is not read, and an astonishing 200 million Americans are members of the “Do Not Call” list.  Some of the benefits of using inbound marketing are it is “62% less per lead than traditional outbound marketing” (Mashable), it creates revenue and it allows customers to progress towards a product, rather than being bombarded with it.  Many companies are becoming aware of the importance of utilizing this new strategy and 61% of marketers are making the move away from traditional marketing and into the realm of inbound marketing.  One interesting fact I learned about inbound marketing is that 48% of companies claim that they have gained new customers through their Facebook page.  This is a great example of just how powerful social media can be. 

Is Inbound Marketing Here to Stay?

I do not think that traditional marketing is a thing of the past because I can see how it has useful applications, but I do feel that inbound marketing is the most efficient and successful form of marketing in present day.  Inbound marketing offers a more personal interaction with customers by allowing two-way communication, and by creating an environment where relationships can be positively built.  In the business world this is extremely important because it helps to build trust.  With the amount of people that use the Internet on a daily basis and the online tools that they have access to, inbound marketing is surely a force to be reckoned with.  

 

Note: All information obtained from Mashable, Hubspot, and AFP

Picture Credit: Hubspot