E-Trade Gets an SEO Audit

E-Trade by it's name is pretty self-explanatory, but it's commercials can be somewhat distracting for the actual value of the company. If you're familiar with E-Trade you understand that it is a site that allows you to trade stocks, gives you educational tips on how to trade your stocks, and also provides stock trading tools. But if you watch one of their commercials you may be distracted by the very intelligent babies making you fall of your chair in laughter, like they have for me. Okay, I have to admit that's a bit exaggerated. But... you get the point. Their hilarious ads. 

The ads do a great job of grabbing your attention and may prompt some interested in what E-Trade actually is, to go to their website. For me, examing their company for the first time, is really the first time I went to ETrade.com. So, in that sense they haven't done their job for a younger market. That being said, not many people still in college are doing much trading of stocks.

In using Google to examine E-Trade's effectiveness in using keywords for SEO dominance, I feel they lack in certain aspects. For example, if you type "stock trading tips" into Google, you'll find that E-Trade comes up third from the top in paid advertisements. E-Trade in the sense has purchased a part of that phrase, therefore helping it come up third for the search. But, if your like me and actually wanting to know tips for trading stock before paying for a service, you won't click on E-Trade's advertisement. I would click on an article or blog giving me free advice. E-Trade did not show up on any of the first 5 pages for "stock trading tips." But I will tell you that I did find an example of some good, free stock advice. They were tips that actually came from stocks-simplified.com, not E-Trade. 

Qwoter.com, stocks-simplified.com, fool.com are all great examples of stock trading companies that are dominating the information market for stock advice. "Free stock advice", "what i should know when trading stocks", "where should i invest?" are what I feel are common searches for people beginning in stock trading. E-Trade did not offer any free advice via blogs or articles whatsoever. Actually, on Etrade.com it says they do offer free advice, but other than their corporate website, I see no indication that this is such. 

E-trade in my mind is a company that is very well recognized, but is not doing its job for getting free advertising exposure via the web. Nowhere did I find a blog or an article giving advice that would then have a landing page taking me to E-Trade. I believe the company should have someone internally giving stock advice atleast on a basic level, and writing about it, in order to drive interest and eventually action to their page. For the time being, it appears that E-Trade just buys the keyword searches in search engines such as Google. But in my opinion, they will not necessarily prompt me to buy their service because I have not seen any expertise on their end. 

E Trade i phone application

E-Trade even has a mobile ap that allows people on the go to examine their stocks throughout the day. But where do I see anything written about this cool feauture of it's company? Not in anything written by E-Trade from any expert within the company. So, I feel that E-Trade needs to have someone within, create some sort of content that is free for people to see and utilize. Then, E-Trade will gain an audience and then down the line, paying customers.

E-Trade could use some articles using keywords such as: "free advice on trading", "new at trading stocks", "stock advice for beginners", "stock beginner", "how should I invest?". All are good keyword phrases that people use when searching for stock trading advice. All of which, E-Trade does not incorporate into anything they are associated with. For now, they'll continue to spend millions on the baby ads and payed ads on search engines such as Google. For the future though, I suggest more of a keyword approach to attracting people toward advice, and then landing consumers onto the E-Trade web service.