The Importance of SEO and an Especially Helpful Resource

As Generations X and Y rely more on research than loyalty, search engine optimization (SEO) becomes increasingly more important in the online context. As marketers, we must ask ourselves, "who is going to look at my page, and what are they looking for?" Perhaps more importantly: "How are they going to get here." In a broad, generalized answer, it comes down to SEO.

SEO is critical for increasing visibility in Google - a tool used by millions to search their every need, want and desire. To increase page ranking in Google and other search engines, Ingenex has provided a how-to document entitled "Ingenex SEO White Paper". In this document, Derek Mehraban walks the reader through the process of Google page ranking and offers helpful suggestions on how to increase visibility. Here are few:

• Search engines categorize your website by the title. Make sure your title speaks for you do.
• Describe your business
• Avoid duplicate content
• Tag, tag, tag!
• Bookmarking
• Links

To learn a little more about SEO, I created a Squidoo "lens" that can be found here. I found this to be a good outlet for presenting some of my current consumer research focusing on hunters. My research led to a new typology of hunters that can be used in the marketing, advertising and retailing spectrums. (The theme is Thanksgiving oriented with a turkey, but I found it appropriate for the topic :) This website helps the novice become more familiar with SEO, how to tag, categorize, and how to get found.

In summary, SEO is a very important concept to understand in today's digitized world. This knowledge will not go unused - even if you don't have your own website, it is interesting to get an inside look at how Google works.