New Rules of Job Searching

The New Rules of Job Searching are very interesting to me, since I am at that point of my career. The old rules of job searching required advertising a product (ME) with direct mail (my RESUME). In the book it states that the old way to find a job was to:

• Prepare a resume (obsessin over every entry). I have been doing this for months now, contemplating on if I said certain things correctly.
• Begin a networking campaign (emailing and phoning all of your contacts and using LinkedIn, hoping that someone in your extended network knows of a suitable job opportunity). I have been doing this for the past year, seeing if anybody I knew could help get me into a good company. I have always been told "it's not about what you know, but who you know".

According to David Meerman Scott these old rules are all of the past. Social media has allowed us to market ourselves in a completely new way. Smart employers look to social netwoking sites to find the sort of plugged-in people that would fit at their company or in a certain position. To use the New Rules of Job Searching you must stop thinking like an advertiser of a product and start thinking like a publisher of information.

• Create information people want
• Create an online presence that people are eager to consume
• Establish a virtual front door that people will happily link to