Best Metrics For FaceBook Page Optimization

This article really stuck out to me because I have used Facebook Insights before. When I was interning at the Michigan Film Office, my job was to update and improve their Facebook page. I used Facebook Insights to track my progress and see the areas that need more work. It's a great tool to help measure a company's Facebook page progress. It was interesting to see where the numbers were and where they were lacking. It really helped me when working on the page.

Great piece and worth bookmarking (or +1ing!).

Facebook's Insights have really improved over the years, and being able to see engaged users per post (and per post virality stats) really makes it easier for a Page owner to optimize his or her content for max results.

Facebook's new Pages app for iOS even lets you check these metrics on the go. Don't think it's out for Android yet, but worth a download. 

This is was an interesting article. I wasn’t aware that Facebook Insights existed. Of course, there is Google Analytics, and Google and Facebook are competitors. So, I can see where Facebook would offer a similar tool for users to monitor traffic.

I’ll plan to use this resource at some point. Right now, the only way I have to gage if people are reading one of my posts is if they either leave a comment or “like” it. By the way, I always enjoy when people “like” what I have to say or post. It’s the social networking equivalent to the gold stars I used to receive on assignments in elementary school.  

I agree that the best way to engage others on Facebook is through a “call to action.” I always ask a question if I want a response. I don’t see how you would get a response otherwise – unless maybe you said something offensive, or were discussing a controversial subject.

And, yes, I do “like” the New Media Drivers License page. :)

These are informative and interesting metrics of measurement for awareness, but I think they they still leave the issue of how the interactions relate to purchase behaviours. I know that businesses will appeciate these quantifiable measures, but there is still room for the development of trackable interactions that relate more closely to the actual behaviours that precede/accompany/follow a purchase. Something that may be interesting is QR codes on packages tied with some promotional method that rewards customers for scanning them and reporting purchases on their social media platforms.

Amy's article is informative anout the metrics used for Facebook pages. It is amazing that there are tools that Facebook can use to generate metrics. The tools can track the engaged users, analyze the difference between the popular posts and nonpopular posts, and monitor the external referrers. I think the metrics are very effective to measure the effective of the use of Facebook and make targeted changes. 

     I had no idea that Faceboook allowed users to see the "engaged users" to optimize post types as described by Amy Porterfield's first tip. This is a very useful function because those in charge of the company's facebook page can see what posts get the most reaction so we can create similar posts. 

     I agree and understand the importance of drawing users in from external sources. I am a trafficking intern for SMZ this summer. Clients want many sources that can draw them back to a main site with all the information. They want consistancy throughout their social media outlets and their main webpage. Since more people log-on to Facebook and Twitter (etc) then going straight to the client's website, if Facebook and Twitter have links to the main webpage, users will be more interested in clicking on the link and seeing where it leads. I am currently keeping track of incoming traffic through my internship for Tigers ticket sales using a source called Fastback. This source allows us to see where customers are buying their game tickets from, what game they are buying for, and what state/zip code they are buying from so we know where to focus are advertising efforts on, and what sources to cancel. So I personally know that Amy's second tip is very important for the advertising industry. 

After reading Amy Porterfield essay I have a better understanding of metrics and how you can use facebook for so much more than just what people think facebook is for. The three metrics that Amy Porterfield provided are very important and I had no clue facebook could help keep up with all that information but it is a good thing because as it was said early if you find out that something isn't working tou can quickly go see what the problem is and take action to make things work properly. The only thing I find difficult about using facebook for this is that most people may find this as spam unless they really like what they are reading but its hard to grab facebook users attention while on facebook unless they logged into facebook for the sole purpose of going to your page from the beginning. So I believe the hard part is getting them to go to the page at all but from measuring only the Engaged users you should be able to find enough data to figure out what works and what doesn't.

Metrics are important to any marketing strategy social or otherwise. The metrics Amy discusses in her essay are very valuable to companies who are marketing on Facebook. I like that the "Engaged Users" metric only measures users that click on a post. An engaged user is far more valuable for marketers. Being able to track the traffic coming from external referrers is beneficial because you can capitalize on the sites where most of your traffic is coming from. The "Talking About This" metric is a more broad measure of engagement but many times content is written to boost likes or comments.   

Amy's article was informative and provided simple steps businesses can take to drive traffic. She talked about the importance of having a call to action, something simple and quick that people can do to link pages with their friends. I also liked her idea of posting things that will get people engaged and start a conversation. This can do a couple of things, if there is a complaint you would be able to catch it and resolve the issue; or if it a good comment, you can learn what product is doing well. Again, the content is what makes people come back to your page in any social media environment. 

Amy Porterfield's article was a great way to introduce the not-so-tech-saavy individuals and their companies to how to use Facebook to their advantage.  I had no clue that it was possible to track engaged users on Facebook, something I think most businesses would like to know and use.  Her three simple metrics gives companies the insight and knowledge to Facebook.  The information they gather using the Facebook data could help their companies find out what is and what is not working on their pages.  The companies would be able to change around their profiles and see what is working best and how to get more engaged users sharing and liking content. 

Amy Porterfield’s article offers a concise and actionable solution to a dilemma that many brands and businesses may not be aware of. I did not know that Facebook had the ability to break down the activity of a Facebook page and its posts, and I think this would be extremely valuable for businesses and social media marketers to monitor and see exactly what material is resonating with followers. The argument about being sure to track traffic coming in from external referrers is valid and maybe overlooked point. Being able to attract Internet users to a company or brand’s Facebook page and getting those users to engage in conversation will only help increase the visibility of the brand and help better understand what interests their followers. These three simple metrics can give social media marketers the chance to tweak social media content to make a big splash online and the ability to show results from his or her work.

This is actually a pretty genius invention on Facebook's part. It is also something I had no clue about! It's amazing how Facebook can keep track of so much data and compile it into an easy-to-use data table. Simple information like this can really show a brand not only what users want, but what kind of market they are reaching so they can optimize their image for that market. It's like the answer to the mystery brands have had trouble with for years. Once the brand gets ahold of this information, they can also optimize other social sites based on Facebook's information, since a lot of users use multiple sites at the same time.

I think that brands need to take the content they post on Facebook into consideration when tracking engaged users from referral sources and figuring out what works and what doesn't. Often times, the content that is posted on a company's website is then posted to Facebook and Tweeted. If a user has been on the company website/blog and read the content, then clicks through to Facebook and sees the exact same stuff, the likelihood of them engaging on Facebook is pretty low, and the likelihood of them returning to Facebook is also lower because they aren't expecting the content to be any different than it is on the website. Here, you miss chances to capture engaged audiences by posting the same content twice. What performs well on a website might not perform well on social media for the reasons mentioned above. Content creation can be difficult and time consuming but it is important for continually engaging the right audiences. 

I understand that it's somewhat difficult to exactly track how much social media sites increase awareness and sales for companies, so reading this article my Amy Porterfield made it a lot easier for me to comprehend. Tracking engaged readers is a good metric because obviously people that click on links, like pictures, and respond to open ended questions are invested with the company. I think it's really cool that Facebook actually provides this for you and you don't need an analyst to figure it out for yourself. By monitoring how much you get from external links, you can also help measure how much social media helps a company. The tips Porterfield gives are spot on too. You instructs you to fill out your About Me completely to become more optimizable for Google if your numbers are low. Tracking how much social media helps is important to understanding if it's really worth all the time effort that goes into maintaining social media sites. In my opinion, social media definitely helps improve brand awareness and by building brand awareness you'll eventually build sales. 

After reading this article that Amy Porterfield wrote about metrics gave me a better understanding of what metrics is. I like how you can go yourself and  see the traffic that comes from your website and see what people liked and didnt like instead of having to wait on results.  I didnt know what all metrics entail until after reading this article and I feel like it was very helpful especially with getting ready to do this digital marketing startegy this article gave alot of helpful tips that I will look into doing when putting together my digital strategy.

After reading Amy Porterfields' essay over the weekend it gave a clearer view of metrics. I like the graph description when you click on Likes-What people are talking about... Giving you high activity days the graph of new likes per week and what people are talking about, as well as age demographics and more

I totally agree that social marketing agencies are under the gun to prove value to their clients. These three metrics should help. What's great is the client can check it themselves and not have to wait for a report. What I thought was very interesting was the third metric is the classic "ask for the sale" philosophy. I guess we still need the basics of sales;fulfill a need and ask for the sale.

This information will come in handy in our digital strategy. Thanks