MSU New Media Drivers License Blog
How Social Media is Changing Brand Building
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You think buildign a brand requires multi-mllion $$ budgets, flashy TV ads and good looking celebrity endorsements?. Can you build a brand on FB, Twitter, and other social media platforms?
What is a Brand Equity after all?
Is it just the "Brand Perception" (how you perceive certain brand or a company), just the "Brand Experience" (how you and your friends have experienced the brand) or a combination of both?
Check out this Forrester WhitePaper and discuss.
Comments & Feedback
MSU New Media Drivers License Copyright 2017
That use to be the way to do things. I hate to do it but take Justin Bieber. His global "brand" was built and went viral through sites like twitter and You Tube. The game has changed and marketers have to be smarter and savvy in the new digital space to be successful.