Time to learn something

In the article, Facebook Ads Simplified, it talked about how facebook is a great advantage for your business and by having facebook you can hit a variety of locations for people to know about your business and you can add your website on to your facebook page so that people will be driven to your website.  One thing I learned is that you don't want people to just go to your website, but you always want to drive business to your emails, sign ups, and purchases for your business.  Another thing is to make the audience feel like they are part of your business and that they mean something.

Another blog post I read was A Breakdown of Twitter Ads, which is different than facebook because you can choose products within your business and market those.  You can pick from five objectives based on your campaign: followersm website clicks, tweet engagement, app installs, or leads on twitter.  On twitter you can tweet your location for your business so that you can share you location.  I learned from this blog that gaining followers is a great way to spread the word about your business, so followers can be a great way to grow your business.    

This website is a great asset to me as an advertising student. I could use this content as a resource for this class and my other advertising classes. I like the option to subscirbe to updates at your desired frequency, i think that shows respect towards your audience. I checked out the twitter card article and a breakdown of twitter ads. I actually reviewed these and applied that information when promoting a product on twitter for my ADV 452 class. This website is very helpful to students, or anyone who needs a refresh on new media in the marketing field. 

This is a good website for me. The layout is well-structured and the contents, not like many other website, are not just empty, general and useless "talk" things. I don't know if anyone really try to run a facebook page for events, but I did. I was a part of the Spartan Remix facebook group. The group is formed by several different sub-groups, like the offical facebook page, the PR group, the creative group,the programming group and etc. For me it was a very powerful promotion and plannng strategy to have a inbound marketing like that. Everyone in that group use the Spartan Remix poster as their profile photo, and each activities and participated organizations can easily connect and follow the latest news in the events. It was costless and efffective.

I was very interested in Ingenex Digital Marketing's view on Sentiment Analysis. This past summer, I worked with sentiment analysis on a daily basis. The digital strategy team I was on saw it as an essential piece to their analysis. It was interesting to see both pro- and con-sentiment analysis views laid out side by side. I had previously thought that every company conducted this type of analysis. I also enjoyed the unbiased approach the article gave at the beginning. It seemed to be a good guide for people who have never heard of sentiment analysis before. I was surprised that some companies use automated programs/computers for their sentiment coding, as ours was done by humans. I was also intrigued by the cost factor of running sentiment analysis. It sounds like there are man factors a company must consider before deciding to invest in sentiment analysis or not. I truly think that sentiment analysis is good for brands because it lets them hear what consumers are saying in real time. From these comments, Brands can plan out their next steps for possible future research or product modifications. I also feel that sentiment analysis provides companies with an idea of where to go next with their marketing plan!

This blog has a good layout for people to navigate their way through and easily locate information.  It was cool that the customer can choose how often they are contacted through email when they sign up.  I feel like this option would cut back on the number of customers that unsubscribe from email lists due to excessive daily emails.  The post on Engaging Visuals: Inforgraphics was beneficial to read because not only have I never really understood what infographics is, I am also not savvy with anything up that alley, but it was a good read and I feel like the information provided was beneficial to keep in mind to ensure customers are able to find what they are looking for on the site.  The three most important factors I took away from the article are to make infographics sharable, relatable, and clean looking.  The option of choosing a category was also very interesting and probably very useful to narrow a search.  I believe this blog will be a beneficial refrence in the future and I may find myself back here when I need to refrence something in my future career.  

Your website is great not only for the content, but for how easy it is to read and use your website. First, I read the Breakdown of Twitter Ads. I never knew Twitter was able to advertise with the use of campigns... like I see the sponsored tweets that show up on my time line, but I never knew it was part of their campaign I just thought the company had paid for the tweet to show up and that was it. Never knew so much detail went into it, such as the ability to click which objective to choose from. It is also great how they can target a specific target market to a specific location. I always thought the same sponsored tweets were went to everyone, but apparently they are being targeted to me when I am located in an area around the good or service. I also read LinedIn Advertising Cheat Sheet and learned that LinkedIn charges a (CPC) or (CPM), and that CPC is better because it is being charged for the actual interaction apose from just viewing a profile. Lot of good advice to take in on this website!

I think the twitter cards are very effective.

After reading "Guide to Choosing Twitter Cards," I realized that the twitter cards have both visual attraction and have links to another pages.

I think it is very innovative that people will be intrested in playing with the cards.

It is such a great item to increase brand awareness!

The blogs layout and attractiveness instantly drew me in. I wanted to read an older article so I paged back to the one about Atlas Advertising Platform from 2013. I didn't know that Facebook had to purchase this platform from Microsoft. I didn't even know that Microsoft made advertising platforms, so that was very interesting. It is insane that Facebook is so popular and widespread that they have their own advertising platform for people to purchase space on. Facebook's final goal with Atlas is to correlate offline activity to online activity. That is a huge and overwhelming goal to have but I am excited to see where they go with it. 

I think it's a pretty easy site to view and follow.  Everything's clear and spaced effectively, especially on the right hand side of the page.  You're able to easily leave your email for subscription and you can set how often you'll get them, so that's a nice bonus.  Easy to navigate the hyperlinked categories section and plenty of information about the most important aspects of inbound marketing at your finger tips.

I really liked the layout and format of the Inbound Thinking Blog. While scrolling over the most recent posts, most all of them were of topics familiar to me-- relating to social media. 

I decided to read more into the post, 'LinkedIn Advertising Cheat Sheet'. It was pretty benificial to read- most of it seemed like common sense, but it was nice to have a guide/check list of what to do & not do when creating an ad or campaign through LinkedIn. I think I will refer back to this blog & specific post in the near future. I'd be interested to read more by this blog, expecially in relevance to LinkedIn because it is the social network I am least familiar with.

Thanks for sharing!

I think this blog is a great tool for people who are beginning to use social media and other tools we have learned about in class, for the business professional world. I  like the layout of the site and how you can easily scroll down to read the articles. All the articles are well-written and are easy to understand, which helps because it can be difficult to understand how to use a lot of the social media sites effectively and just in general. The bolded phrases at the beginning of the sentences make the objectives clear. I really enjoyed the LinkedIn Advertising Cheat Sheet and how there were listed "Do's" and "Don'ts". It was insightful and once again, clear to understand.

I like the blog a lot, and find that it has a lot of great information. I enjoyed the article about socializing an event. I do a lot of event planning and found that the information you provided on socializing events if very relevant to me. It definitely provided me with great tips that I will put to use when planning my next event.

I like the blog in general, it is arranged in a way where I can easily scroll with and get an ideal about each post and read more if I like it. I read the TEDxDetroit post and thought it was really cool informing us more about what is going on in the city. The fact that the event was trending well on Twitter was very cool. I think its important to spread good new about the city and having people engaged in the changes that are going on. 

In this blog, I found this post called Facebook Ads Simplified is pretty interesting. This blog teaches us several tips to pick up the right ad to deliver the results we want. These tips includes drive to your website, website conversation ad, drive page post engaement, gain page likes, engage people with your app, encourage app installs, drive responses to your event, drive people to your store with on offer, and increase video views of your advertisment. These tips above give pretty solid avices for us to set right focus on facebook ads. 

I like the blog a lot. It gives us a lot information about digital marketing. I read a blog about twitter cards, and I founf out a lot of things. Twitter cards allow us to add more content to the 140 characters. For example, large imgines, product, and App cards. I am not a active Twitter users, but this is good to know about this marketing tools. 

I enjoyed reading the different blog posts and I like the Facebook Ads Simplified blog. I learned how to pick the right ad to deliver the results I want. The blog looks very organized to me. In fact, I wasn't comfortable with the light green font, but it was easy to me to read and understand some blogs.

First of all I'll have to say that the design of Inbound Thinking blog is really impressive, not only rich in content, but also reader-friendly with its styles. The Guide to Choosing Twitter Cards is interesting, and I've never thought of using my Twitter like this until reading this post. Also, I am now thinking about learning some program language by myself, since after the SEO process I realized the importance of knowing a program language and use it to help with my social marketing. Hope to learn more from the blog.

It was very intresting and enjoyable to read all the different blog posts on the Ingenex Thinking Blog. Out of all of them my favorite one that I read was probably the LinkedIn Advertising Cheat Sheet. What I didnt know was the site Linkedin charges roughly $10 per day to run a campaign on LinkedIn. The other post that stuck out to me was the Socializing an Event blog post. From this post i learned that live tweeting is very interactive and can impact the outcome of the event.

Very good to know how to tweet more vividly by Twitter cards. I rushed to try those cards. But I could only find summary cards from other social media (FB, Instagram, etc). The other functions introduced in the blog confused me. So I read the Twitter cards guide.  I found that all of them are realized by programming (God, I don't know it). I am starting to think of learn some programming language now. Anyway. it's great to know all the cards. Especially for small business, the cheap social media outlets are useful to increase brand awareness for starters and do promotions.  

I really liked reading this blog. The color scheme and theme was current throughout the blog which made everything flow really well. Also I liked how the font and pictures were really big so with each post you had to stop and read what it was saying. I read the post on how to chose a twitter card. I liked the way the post was put in a list format. It was super easy to read and if I only needed certain information I could skip and find it using the bold headers. I liked how the social media apps were easy to find and were even available. Sometimes when I read certain blogs it is really hard to find the authors social media links. Overall the blog flowed well and had a serious yet fun design to it. 

I like the design of the blog, it is easy for me to find the information that I want to read. Not like some blogs it is a bit confusing for the categories. But somehow I dont like the color design and the word is a bit too big for me to read. 

I really appreciate how the blog was set up. The layout is simplistic and easy to follow. It also looks organized and professional.  A lot of bloggers try to make their blogs overly complex and I think that simplicity is key and it makes it easier to read! The content of the blog posts are awesome! The posts are very clear and precise.  The information presented is very useful, especially for this class!

I also loved the posts on “The Guide to Twitter Cards.” There was so much information in the post that I didn’t know about Twitter and I’ve had an account for around two years.  I will definitely start using more pictures and videos to attract users to my Twitter posts.

I really liked how the blog was set up. It was easy to navigate and reminded me of a filing system. Users could see the title, an image and a sneak peak at what each file contained. Once you clicked on the specific posts they were all very uniform with bolded headers in the content. I liked that it wasn't a whole page of block text and paragraphs. It was easy to read, easy to follow and easy to understand what was being talked about. For my blog I think I should start making it less like an essay format and more like a quick, on-the-go read.

It's a great blog to introduce latest digital information. Thank you for sharing with us. I really enjoyed the article, "guide to choosing twitter card". It made me think about using pictures and videos and tweet it originally to attract people's attention instead of simply clicking on retweet icon. I used to simply retweet it when I read an interesting article and found that no one would like to read it on twitter because of less description and other attractive elements. I also found it was very hard to tweet or retweet under 140 words, I couldn't explain what I want to say in limited words. After I read this article, I will try next time to use summary card with large image to explain my opinions and attract people to read.

I really like how easy is it to follow all the blog posts on your company site. I read quite a few of the blogs and my favorites were the TEDXDetroit and the blog about how social media is incorporated into TV shows now and how it effects ratings. Reading what you got to do for the TEDXDetroit event made me really interested in socializing events. I didn't realize how many important steps there were to it. As far as the Real-Time social media interaction during TV shows, I definitely notice that it has become a huge part of TV now but the blog made me realize how much it increases ratings and views and so on. I also enjoyed the blog about creating a logo that is timless, and that a logo that is simple is better such as Nike, Target and Apple. I learned a lot from all the blogs I read. I really like the way they are organized and the topics are interesting. Thanks for sharing!

The way Inboung Thinking Blog is set is easy to navigate through and of course, like everyone else has said, content is king! The way the blogs are written are easy to read, and I love how headers are bolded, paragrgraphs are short, and there are bullet points. The way the content is written makes me want to the read article even more. I know you are not supposed to judge a book by its cover, but that's exactly what I do with articles. If I see there are long paragraphs and no page breaks it turns me off and I do not want to read it. Something I learned that I thogutht was very interesting was about the Twitter Cards. Depending on how you want to post content you have to choose the right card and which one you want to play. I think I would be using the photo card the most, where it helps make my twitter content fresh and impressive and the pictures brings you to a page that is relevant to my image. It's simple and makes for a great way to make sure your picture is exciting enough to draw people in. This blog is a great guide to use when you want to post different types of content and how to do so to attract followers.

While I feel a little uncomfortable with the readability of the main font, I have to agree with my fellow students that enjoy the content as well. I also noticed that the blog practices what its owners preach. The Atlas post includes a direct link to the contact page in order to convert a lead to a sale, and the TEDxDetroit post clearly shows your appreciation of real-time marketing and PR. Mr. Scott would be proud. 

Concerning the TEDxDetroit social media coverage, did you use any kind of program that simplifies distributing messages on all channels? Or did you assign one person person per channel? I'm basically asking how you coordinated the messages throughout all channels.

The two things I really noticed after reading a few of the Ingenex blogs were the content and the organization. Everything was easy to read, appealing and clear to understand. I think the most important thing to do when blogging is making sure it is easy for people to read, or else they will turn away and go find someone else's blog that is more organized. The headings and subheads in the Ingenex blogs were informative, because I knew exactly what I was going to read. 

I really enjoyed reading the blog post on Twitter Cards. I had no idea what Twitter Cards were and all of the different types that you can choose from. I had no idea that you could choose from so many different cards, and I think it is a great tool for getting users to visit a company's website. I will now be on the lookout for these cards when I am scrolling through my Twitter timeline! 

Talk about content. I loved reading the Ingenex blogs because the content was so clear. This was a great example of how to use key words and how to make posts simple, to the point, and filled with key points. It was really interesting to read about the Twitter cards. It seems like Twitter has turned into a site where it is similar to Pinterest and Google. When someone clicks on a picture or an app it takes the person directly to the website. This is a great marketing tool, especially when targeting the younger generations.

Milennials love to click and see exactly what they are interested in. Twitter has so much to offer, and has improved incredibly from a business perspective. I am excited to see what companies now have to offer on twitter with new campaigns and marketing ads!

The different blogs I read all did a really nice job of keeping things organized. They were easy to read and you knew what you were going to be reading about. I find headings and subheads the most informational and important with blogging, because I like to have a good idea of what I’m reading about and if it’s something that I’m going to be interested in. There are a lot of bloggers that lack organization and it makes it difficult to stay interested when everything is so random.

Also, the website was helpful by organizing links on the side of the page, like categories, because it was easy to find other posts on something specific. How well a website or blog is organized  is always something that catches my attention right away because I hate looking at websites that are all over the place and extremely hard to navigate.

Well done, gentleman!

That's a hell of a good blog! I am wondering why you didn't share it with us earlier this semester. First of all, I really enjoy reading Inbound Thinking. Most of the themes covered by different authors are pretty hard to understand and stuffed with technical term. Your style of writing, however, is entertaining, but yet professional. Instead of stuffing it with technical terms, you stuff it with great and vivid examples. I especially enjoyed reading one of your latest posts on A Breakdown of Twitter Ads. You guys are able to break down only relevant information and present it in an appealing manner (plus, I am a fan of Do's and Don't lists). Your choice of cover pictures is fun and if somebody would like to get even more indepth information on the various topics, he can just follow one of the various links you guys included in your posts. I am definitely going to check out your blog more often in the future!

After searching and reading through the different blog posts on the Ingenex Digital Marketing site, I found many that I thought were interesting. I really liked the set up of the site, it was visually appealing and contained very informative content. I especially enjoyed reading the Twitter Etiquette and Retweet Styles post, as an avid Twitter user, this post really interested me. I also found out a few things that I didn’t know before. I already knew that there was more than one type of retweet that you could post on the social media site, but I never gave any thought to what the pros and cons were until I read about them in this post. Typically when I retweet something that I like on Twitter, I go with the simple retweet form. I now know that with the old school type of retweet, you can add your own commentary, view your avatar, and track any attached conversations. This blog post also explained that it is best to avoid manually retweeting someone else if you’re not going to add necessary commentary. In the future, I will probably stick to doing simple retweets, but it was great to find out more information on the different options that are available to choose from.

I really enjoyed reading the different blog posts on the Ingenex Thinking Blog. I would have to say my favorite one that I read was the LinkedIn Advertising Cheat Sheet. I liked how the blog post was separated into the 'Do's' and 'Dont's' of LinkedIn Advertising. I learned that LinkedIn uses a cost per click on their advertisements, and it costs roughly $10 per day to run a campaign on LinkedIn. The other post that stuck out to me was the Socializing an Event blog post. I learned that live tweeting can be important and add value to a social experience. The Ingenex Thinking Blog has some really insightful, interesting and useful information!

I enjoyed viewing the Ingenex blog. It was presented well, and I would have to say it looks better than my blog (for now). There were a variety of cateogies to choose from, inlcuding analytics, content marketing, inbound marketing, SEO, web development, and other concepts that we have been covering in class. I specifically looked at the post titled "Social Media and Technology Vocab. You Need To Know", which was posted on Spetember 10. I learned a few new words, such as "wearables" (non-smart phone tech.), "Trolling" (purposely starting an arguement via comments online), and "phablet" (a phone-tablet hybrid). I also like how the Spartan green color was incorporated throughout the page.