Your questions on school, career and life?

Ross Johnson's picture
Instructor
11/30/2015
Internet Marketing

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Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer. 

This real world knowledge can be acquired in two ways: experience and learning from the experience of others. As we have over ten years of experience in the field, we'd like to share the lessons we've learned. 

A portion of our final class will be dedicated to a Q&A where you can ask us anything related to digital marketing or careers. We can discuss "war stories" like the worst project we ever worked on, how we started our businesses or how to go about getting a great job. 

For your last participation assignment, submit a question you'd like us to answer in the comments section. We'll select a handful of questions to get the Q&A started before opening it up to general questions.

Comments & Feedback

Student

Any suggestions on how to attract an employer's attention in the interview for adv? 

Student

For someone who has yet to have an internship, what can I do to seem more appealing to potential employeers?

Student

What skills are employers looking for the marketing job position at the interview?

Student

What do you suggest we do to stick out in interviews?

Student

Recently I learned about a offshoot of marketing and advertising called botique advertising, how would you describe this section of advertising and how could we potentially turn it into a lob option? 

Student

Do you have any suggestions on what we can do and learn right now to help us prepare for career?

Student

How easy is it to study or move into a field like marketing after graduating and working in advertising? 

Student

when interviewing for a digital marketing job what specific job skills are employers looking for?

How can I set mysef apart from other candidates?

 

Student

When applying for a internship at the begining of your career, what is the number one thing you should focus on during your experience that will help you in the long run?

Student

Is there a certification that comes with this class that we can use on our linkedins?

Student

While in the process of searching for a digital mareting job, what are some things you can do to set your self apart in terms of both searching for jobs and key resumé points that employers tend to favor?

Student

I just accepted a job in the digital marketing realm, and I feel that this class along with my internship have prepared me to be search campaign analyst. I will mostly be working in AdWords on pretty big client accounts. However, I know this is not what I want to do FOREVER or for my entire career. Is there something you could suggest about how to get more involved in content marketing/ become a content strategist? I want to do more creative work opposed to technical, although I know it will be beneficial to have the technical experience.

Student

I am a Communications major but looking at potential positions in advertising. Does only having a degree in COM mean I'm low man on the totem pole when companies begin to hire?

Also, if graduating in spring 2016 is it too soon to extensively begin my job search? I've had a couple interviews already but have been turned down twice because companies were looking to hire before I graduate.

Student

I have questions on how applicable an advertising degree is, because it has been quite challenging for me to find an internship in ADV. Does that kind of success relay into the real world too or is it just a rut I happen to be in?

Student

Graduating with advertising major, do you think is it easier to find jobs with major of advertising? Also advertising might be included in marketing, right?

Student

whats your tip on pursuing a career in ADV ?

Student

Could you give me some suggestions about major choosing for the graduate school? Should I still focus on the advertisng filed during the graduate study or expanding the professional knowledge and study a advertising relevant major?

Student

How far in advance are companies looking to hire upon graduation in the field of marketing, advertising and public relations? Does it vary by company?

Student

If you could go back in time ad give one piece of advice to youreslf early on in your digital marketing career, what would that be?

Student

Out of Facebook, Twitter and Instagram, which do you believe is the most effective social media platform for advertising?

Student

As an advertising major, i would like to know if there are minors you would suggest doing that will help give you an advantage when job searching?

Student

It took me a while to discover that I wanted to pursue a career in advertising but I have a strong feeling it is what I want to do now. What would be your number one piece of advice to make this goal a reality?

Student

My dream job is be a archaeologist, but now I'm studying advertiisng now, advertising is a good major and interesting job, but it really not my top 1.

Student

Social Networking and advances in technology continually change the scope of digital marketing. How can we stay updated on current techniques and trends in the marketplace? Is there a specific area that we should focus on for future business? (SEO, Blogging, Twitter, etc.)

 


Student

As a senior, would it be more beneficial for me to look for a summer internship or a full-time job post graduation if I have not had an internship in the advertising field yet?

Student

As an international student, what is the most attractive skill or experience to have when applying jobs in a local ads agency? What exactly are they looking for from someone who has a totally different cultural background?

Student

With a planned career path down the road of Computer Science, how would you best tie in the knowledge learned in this class to such a field?

Student

Hello, even my major is the management-side advertising major but I am trying to improve my creative skill to create the advertising, how can my skill help when I organize and plan the advertising?

Student

What do you think is the most important skill to be successful in advertising industry? What do you recommend us to do while we are in school? 

Student

What was your dream job when you were in college?

Student

What are the tips that you can give to us?

Student

Since the world of digital marketing is constantly changing, how do you constantly adjust to these changes? Especially when you get a permanent career in the field, will your job always stay the same or is do you have to expect to be flexible?

Student
How did you wind up in PR? By mistake or was it planned?
Student

Pretty standard question, but I'm sure some of you are also debating this one.

As far as internships go, what do you think is more valuable: spending your summer away from home (working in NYC for example) gaining "life experience" or living at home while you work at a summer internship, saving on living expenses?

Student

What was the hardest part about finding a job after college? What advice can you give to students to help combat those struggles?

Student

When looking for internships to gain experience, what experience do you say is valuable going in? Are there any specific programs you suggest to get the hang of on our own time before heading into an interview or even possibly after recieving an intership? Thank you!

Student

i am not a native speaker, i understand that advertising is an indusotry that require very high level of language skill. i just want to know what could be the biggest advantage as a non native speaker in advertising industry? 

Student

I am a advertising management senior and graduating at December. I will be working for a digital advertising start-up after graduation and still debating look for another position at big agency. Well, some professionals in the same industry with many years experience don't recommend me to work for a big corporation but that's what most advertising students want to get inside. What's your recommendation?

Student

My big question is is school really worth my time? I spend so much time and effort, money on school but is it really worth my time when i finsh? I hope it is beacuse I want to be succesful. I want to know all my hard work pay off. 

Student

Should we put images on most of the powerpoint due our presentation need to use Zen techniques?

Student

What do you think is the biggest mistake new college graduates make while looking for their first job in their chosen field? How can they avoid that mistake?

Student

What are some tips that you personally have for students like us to excel in the digital marketing field in our future careers?

Student

How do we add the value of this class correctly to our resume to make potential jobs know how much more qualified we are after taking this course? 

Student

What are essential skills to include in a resume about digital marketing?

Student

If you could tell yourself one thing, that you wish you knew before you gradudated, what would it be?

Student

I've recently been offered a position with a large company. I have been offered a salary that I am comforatble with. Should I still negotiate? Does it reflect poorly if I choose not to negotiate for a higher offer?

Student

I understand that when you're going into a job in the engineering field, or something similar, GPA really matters when it comes to getting hired.  When applying for a job in marketing or something not as academically based, how necessary is it to put your GPA on your resume?

Student

What has been the biggest struggle while trying to stay relevant as a vital resource in your field of work? 

Student

How can we make ourselves look qualified from taking this class in digital marketing careers when we only have these classes as our experience?

Ross Johnson's picture
Instructor
11/30/2015
Internet Marketing