YouTube To Release Schedule Channels

Cable TV via the Internet is so exciting!. I really wish this works out great because I think it will be utilize by many people. A person like me that refuses to pay for cable would get a true kick out of this new feature on Youtube. I think many people would stop paying for cable, whcih would lead to youtube possibly charging for this service but regardless i think its worth it. With this service I think its best feature would be the "cord cutting". I hope some of my favortie shows will be included in this new feature.!

I think this is a really exciting new idea for YouTube, however I'll be curious to see how well it's utilized by people. I couldn't personally see myself turning away from TV to watch shows online. However, by creating new channels that don't currently exist it could potentially solve that issue by drawing people in. I think it's even more of an exciting idea what it comes to the advertising world. This is a great opportunity for advertisers to reach specific target audiences that they might otherwise have a hard time reaching. They will be able to specifically tape into the group of people they want to reach and send their message directly to them. Overall, I think these new channels on YouTube offer a very exciting opportunity.

This is really exciting and great news for a consumer. It sounds like it will be super easy to find the show you are looking for without having to sift through tons of content and unrelated material. I’m curious as to the commercial aspect of it all and if it will become too much of an annoyance for the viewer. This sounds really consumer convenient and exciting from a technology standpoint, but how will it affect TV networks and regular cable TV? I feel like if this really takes off it will provoke a lot of people to cancel their cable services.

Wish I could just watch cable TV over the internet.  Life would be so much easier!

The development of Youtube's video programs for TV sieries, movies and sports broard castings are certainly wonderful use for users and digital marketing agencies. Two of the main issues is what both youtube and cosumers need to face before it comes to realization. How to prevent Youtube/Google's search algorithm to fully control the types of video content a user can watch. How to prevent the possible copyright infringement as well as posibilities of culture/language-imperialism as Google Book faced. After all, currently we have a coutry watching a set of similat TV programs, in the future we may expect the whole world to watch a set of popular TV programs.

It is good to hear YouTube provide new channels.  The biggest reason I love YouTube is no Advertisement.  However, even I watch three minutes long video, it automatically launches advertising.  The other reason for prefer YouTube is people upload their personal video without any profit. Now, the trend has been rapidly changed, YouTube produce regular produce programs.  Otherwise, for advertiser, this is another new market which can approach many consumers frequently.  Personally, if YouTube force to watching commercial to users, it could be affect company image badly.  They should make good strategy for way to exposed advertisement to the user without hostility.  And I am the one person who expected to observe how YouTube solve this problem cleverly.    

As a consumer I think that this is a great idea. Like you said many YouTube videos are poorly produced, and it can be hard to sift through them all. This will allow content to be sorted, and therefore easier to find. It will be nice to be able to watch well produced videos from YouTube in a variety of channels whenever I want. As a marketer this just adds another piece to the puzzle. Marketers and advertisers must now find new and innovative ways to reach those watching these videos. With the ability to skip ads, it will be interesting to see what they come up with. I think that it is realistic to assume that we may not be able to skip through ads in these videos. I don't believe that is a bad trade off though, because at the end of the day consumers will be getting customizable content and well produced videos. 

I am excited for YouTube to create their new channels.  As most successful sites, YouTube's buzz was huge when it came out as it had minimal advertisements, similar to Facebook and Myspace.  We all know that never lasts, and I am just happy that YouTube plans to make itself more organized for both its audience and advertisers.  Increased advertising is inevitable and expected.  I am most happy about this news due to its potential to replace network television.  I would love if I could cancel my cable television service, throw out my TV and have all of my programming accessable via my computer.

I am surprised that a powerhouse like YouTube has taken as long as it has to construct something like this to be honest. However, it was the right move to produce this feature because it does allow for advertisers and marketing geniuses to use the content in these channels to further manipulate our buying patterns. I for one am overwhelmed with the extensive advertising already on sites like Hulu and YouTube, but understand their importance because content has to be paid for somehow. I enjoy going through and watching YouTube videos like many others, and hate sifting through all the things that I obviously didnt search for, so I think this is a smart move to get more people to use YouTube more often, and obviously a great move for social media and digital agencies to be able to use in order to specify target markets  

Long time ago, I couldn't barely remember my life without TV. But, our generation now has more choices. I totally agree think that YouTube's to release schedule channels. Being senior now, I don't have enough time to watch TV. I often go to web sites like redspottv to watch drama, sports, and show that I didn't watch. If YouTube takes big channels that have pretty almost channels, it will be very cool. It is also great news for adverting agencies. Even Hulu and Netflix have a lot of channels. Youtube want to expend their business more special. I really want to see how they will be changed.

I think this is a great move for the digital advertising industry. However, like other newer forms of digital media, this will continue to push television into the prehistoric category. I don't necessarily think it's a bad thing, and it's certainly not all YouTube's fault, it's merely reinforcing the idea that television is slowly becoming the new print media, and by that I mean almost non-existent. But again, for advertising and marketing, this is great. As you mentioned, it will give advertisers the opportunity to target audiences based on the content they watch. This new move by YouTube just goes to show how quickly the digital revolution is taking off. Ready or not, here it comes!

Should be interesting if they do get many channels. I believe they will get more channels and build on that as well. With Netflix and Hulu already with all types of shows, YouTube wants to repsond with something big. It will be interesting to see once they continue to grow if they will add support for video game consoles as Hulu and Netflix have already.

With the rapid expansion of digital media I can honestly say that I'm not surprised that Youtube is expanding even further, and I think that this upcoming change will be beneficial to them.  There has been an evident increase in the number of people turning to online video content opposed to telivised content and because of this change Youtube will be making, I believe it could make them that much more attractive to avid TV followers.  With specific desired channels at their exposure at any place their computer is at, it will make it that much easier for people to watch what they want online when they want it.  I am not excited however to see that advertisments will once again take over this meduim as they have every other.  Youtube was once advertisement free, and now it's become expected that one will pop up everytime and I really dislike that because they're invasive.

This drives me crazy. Too. Much. Advertising. I love television, and watch alot of it; meaning I should be exposed to a lot of ads. But ads drive me nuts, so over the past few years I have moved to exclusively watching shows recorded on my DVR, or watching DVDs (or steaming with Netflix.) Watching a show a few hours or months later is worth it to me. I used to turn to websites that offered the content (e.g. Hulu, YouTube) but stopped using them for two reasons:

1. Unavoidable advertisments. I used to go to youtube to catch scenes from SNL that I had missed, or an episode here and there of a show that I missed, but once every single video had some freaking 30 second advertisment about Justin Bieber's newset single, I stopped.
2. Computer burnout.  I am on my computer a lot. I have a social media internship, course work, and the usual internet surfing. I probably average 5 hours a day staring at the screen, so when it's time to relax, the last thing I want is to stare at my 12" screen for another hour (or continue to have my lap scorched by my laptop!) I have an HD television for a reason.

Along with the above mentioned reasons, and as mentioned below, I worried about forced content. Product placement is bad enough, but when companies create web-series to push a product I think that the joke is on them. So yes, this is a great opportunity for advertisers, but they should consider if annoying the customer is worth the targeted ads the customer will be forced to watch.



Initially after reading this post I thought to myself "Oh no, here goes YouTube trying to do something else that will only backfire and annoy people with advertising."  In fact, I would probably be one of those people who gets annoyed.  But the more that I think about the potential YouTube "channels" have, the more I get excited about it.  YouTube has never had to put much effort into marketing itself - viral videos took care of that for them.  However, these channels will expand how people use YouTube.  People will begin using YouTube to regularly watch TV, instead of just searching for random videos.  Also, in regards to advertising, the specific channels will allow for more specific and streamlined advertisting that pertains to the content of the channels.  This will actually be useful to people who watch the channels, because the advertisements will contain information associated to the interests of the viewers.  This is a huge step for digital advertisers.  I'm sure it's success will lead YouTube into further ventures!

It's pretty clear that YouTube (both of their own determinance and because of the way their users take advantage of the service) is making a push towards "advertorial" content. I always wonder how successful these programs are, I've heard of multi-million dollar budgets for web-only series' backed by big name companies like soft drink makers and video game companies; but never fit the target market well enough to know whether the message is successful. I remember two summers ago, Budweiser created a YouTube-only web reality series called "Bud House" for which the content generally felt forced and a means to an advertising end. I think the real "cord-killer" to get people off of their reliance on TV will be purchasing the rights to syndication. Can you imagine a blockbuster deal like "Seinfeld", "Friends", "Lost" or "Entourage" to break the ice? Without offering some of the same late-cycle popular television (in syndication) that basic cable stations like WGN can afford; people won't be willing to cut ties to TV - whether they have a reason to or not.

I like the old youtube better, the one without commercials. BUT this might be a good move for youtube, I'm excited to see how this is going to turn out. I really dont like the fact that it will allow advertisers an easier way to target their markets, only because I dont want to be a target for advertisments! The advertisments on youtube channels are already annoying, and this big advancement in the site might make it even more annoying to watch a video online. On the other hand, it is great news for the advertising companys! With the growing switch from tv to internet, i do believe youtube has to most pottential to grow and include scheduled channels. R.I.P commercial-free internet videos :(

I highly agree that what YouTube is doing is going to be very beneficial. Most people these days turn to the internet to watch TV shows and having to search many websites is a hassle. Beind able to turn straight to YouTube would make life much simpler, especially since so much of today's population already spends time on YouTube on a regular basis. A good point was made about how much easier it will be for advertisers. They are getting a large group of people in one spot with a similar interest. It makes figuring out demographics and psychograpics simpler and getting the best advertisements for the group. Videoos on YouTube always flash advertiesments that viewers are unable to skip forcing more viewers to see the clip. While it may be slightly annoying its gets the message into their minds.

I definitely think that this is a logical, smart thing for YouTube to begin doing. I agree with the comment below mine, in the fact that as a busy college student it is really hard to find time during my busy schedule to watch shows when they are actually on. If I were at home, this might be easier seeing as I have DVR where I can tape these shows and watch them at a later date. However, when I'm at school I contribute much more to the cord cutting epedemic. I often go online to sites such as Hulu to watch shows that I missed. It would be nice if YouTube became a central site that had most of the shows, if not all of them, that I am interested in watching so that I wouldn't have to worry about going to numerous sites to find the different shows. After reading this blog I plan to do a little more research on how the scheduling of channels is really going to work. I am interested in seeing what shows YouTube will introduce first, and if they will actually create shows to put on the channels or have shows from other channels available to watch. In all honesty, it makes me feel a little guilty to be a part of the cord cutting process, because I do like watching tv and seeing things live, but sometimes the lifestyle of a busy college student just doesn't permit it! So looking at it in that light, I am excited to see what YouTube will do with this and to see how popular it might become!

I definitely agree with YouTube's decision to release schedule channels. As a college student I have lot's of things to juggle, epecially being a senior and ready to graduate. I dont always have the time to sit down and tune into my favorite shows when they premier on television and because of this I have managed to figure out, a long time ago, that I can watch the shows I miss on the interenet maybe that same night or the day after. I must say I am definitely one who attributes to cord cutting.  I remember having a class discussion on this topic in my ADV 355 Media Research class. My professor was saying how TV Networks are striving to get rid of people like myself. I usually go on  http://www.1channel.ch/ which basically offers everything that has ever been released.  I've even resorted to YouTube every once in a while, although their quality is not the best.  I think that due to the reason that YouTube's members arent really focused on the picture but rather just getting the content up for hopeful viewers.  In a sense YouTube members are a couple steps ahead of YouTube itself which is actually benefical to this site.  More college student, like myself, or individual who may not have cable will turn to YouTube and be able to view their favorite shows and will no longer have to worry about poor quality.  I must say I am a little concerned as to the rate that these shows will be uploaded to this site.  Either way, they are at an advantage which is something TV Networks need to thoroughly research if they want to still have a fighting chance seeing as how some of these Network dont offer there shows even on their OWN website. 

In previous comment Jenna ask, "how YouTube will compete with other online streaming video sites such as Hulu and Netflix?" Actually, there is a rumor that, "Consider the ante upped: Google reportedly enters the race to buy Hulu." Google has been investing major resources into YouTube as well as Google TV in attempts to provide more content for users and the company has been busy remodeling YouTube, bringing in platforms for premium content and apparently trying to introduce celebrity-branded channels. The question is whether the action of purchasing Hulu would cause internal competetion between Youtube Channels and Hulu, and if the purchasing action become true later this year, would Youtube alternate its plan in year 2012?

This reminds me of an article I just read in the Wall Street Journal about retailers and advertisers creating specific, targeted programming.  The article discussed how retailers are creating web television series to reach their targeted consumers.  Kmart is working on a series that focuses on some of their junior lines.  The plotline follows a few high school girls and the fall school dance.  Kmart hired script writers and advertisers to film and create the series, but the retailer has final say in what is broadcast online.  For instance, the writers of the show had named the main character 'Bree', but Kmart felt that their tween and teen customers would connect more with a main character named 'Rosie'.  Alloy Entertainment (the producer of Gossip Girl) produces 'First Day' (the Kmart web series), but First Day has a much smaller budget than Gossip Girl.  I personally think that web shows created by retailers and advertisers are a little questionable.  Their objective is to make profit off of whatever products are being used in the series.  This takes away from the artistic and creative aspects that make a quality television show.  

With YouTube introducing these new shows, I can definitely see a trend in where television is going.  I can't say I'm a fan of it, but who knows!  Maybe some retailer I really like will produce a television show targeted at me, and I'll enjoy watching it.   

This is interesting. YouTube has always been dependent on viewers to upload their own videos, with the greatest extend of variaty. So in this sense, it is different from other websites like Hulu that hold more of a formal television programs. Now, YouTube seemed to want to expand this new (but not totally new) area of service. It is all very good news for advertising agencies, but again this whole embedding a footage of commercial at the beginning of a video has already been adopted by other websites. I guess if YouTube wants to attract more people, maybe it would be better for them to think of a more creative idea that wouldn't make people feel like they are forced to watch these advertisements. Also, this new move makes me wonder how far would we be away from YouTube starting charging fees to watch these new programs. 

This definitely seems like a very logical move for YouTube to make. Watching TV online is not a new idea. As we know, there are many online programs that allow subscribers to watch television and movies online (Hulu, Netflix, etc.) I am actually surprised that YouTube has taken this long to make the move to produce and/or publish professionally made series. YouTube is showing up late to this party but their huge legion of current users should give them some levereage over the competition. 

I completely agree with Jenna. If these leaders in the video-on-demand industry have difficulties, wouldn't YouTube have even more? It seems like a good idea and a different way to attract people to the site. However, having so many people and so much information being exchanged might cause crashes and overloads in servers, which would definitely make people unhappy. I mean, so many people are already annoyed about having to watch advertisement before some videos. If this enables advertisers to make it easer to advertise it means that YouTube will open up to advertisers. There might end up being too much of unwanted elements (ads and such) if YouTube goes through with all of this. On the other hand, YouTube is a familiar name, it has established its place in the social media world, and people find it a reliable site to go to for entertainment. If they do it right without information overload, it will probably be a great success. Of course, the content they purchase has to be something the masses are looking to watch.

My question is how YouTube will compete with other online streaming video sites such as Hulu and Netflix? Those two sites have enough difficulty trying to get production companies such as Fox, NBC and ABC to commit to deals for streaming content, I just don't understand how YouTube will have the same success. The only thing I can think of is the loyalty behind YouTube and the name recognition. The next thing is how much of this content will become a paid subscription service like Hulu and Netflix? That will be a big turn off for consumers who are used to YouTube being free. If YouTube isn't planning on becoming like Hulu and Netflix and hosting say webisodes instead of actual TV shows, will it really be that big of a hit? I know I personally only have time for my normal TV shows and not much time for behind the scenes or webisodes. 

This is a very exciting move for YouTube and it could not come at a better time than right now. With all of the trouble Netflix is going through YouTube is capitalizing by providing this service. It is a giant step for YouTube, which started off with users posting videos to now showing channels. The idea to expand on the channels that already exist to reach an entire new target is a great idea. The sky is the limit with this advancement. It will be exciting to see which TV series YouTube desides to show. Big Brother for right now but I wonder what direction they will contiune to go in.

I wonder what is next for YouTube. Will they move to movies or stick to just channels? The excitement around this expansion is huge and is a great marketing strategy. YouTube continues to meet the consumer’s needs. Right now YouTube is a free service, but for how long? As we saw with Netflix changing up or adding a payment complexity can be a downfall of a business. I just hope YouTube continues to impress the public and continues to keep growing.

This is an exciting expansion of YouTube.  From a marketing prospective, I now have more extensive access to a specific market niche via YouTube, one of the three most popular brands online (see article by Jeremiah Owyang).  This has the potential of being better than streaming commercials duing television programs!  Viewers are able to view YouTube TV via their television at home through Wii, Xbox, or Google TV and at home, work, or on the go through their computer or other mobile device.  And so, offering YouTube a great opportunity to increase revenue and usage, by offering a more reliable form of digital markeing to it's advertising clients. 

My question is this - for how long will the views remain free of charge?  It is my anticipation, that as long as YouTube keeps this ball rolling, there will soon be a wealth of programs available for consumers to watch.  The New York Times has began to charge for the online and mobile viewing of the publication.  While some articles are still albe to be viewed free of charge, despite the publication's advertising revenue opportunities, readers must subscribe and pay for access to the full publication.  How long will it be until YouTube TV follows in their footsteps?

This is incredibly interesting to me. There is something about YouTube that intrigues me beyond just the volume of users and amount of information on their servers. It would not surprise me to see YouTube gain viewership based on these channels especially for those looking for a more unique entertainment experience. The only issue that I see or question that comes to mind is how will they pick which programs will be on the channels. For example, if there is a food channel, do they have just user-generated video, media-created syndicated video or do they create their own? It will be incredibly interesting to see what happens.