Ingenex

Attract - Engage - Delight

Have you been enjoying reading about Inbound Marketing? The concept of Attract, Enagage, Delight. It's a simple marketing formula. One that you need to master.

Read up on the concept here: https://www.hubspot.com/inbound-marketing

Marketing Tech Stack

Now that you've focused on your brands and you have a good idea what they do for marketing and what you would recommend, I'm curious what you would put in their marketing tools tech stack? 

For example for many of the clients we handle at Ingenex Digital Marketing, we use the following tools:

- Google Analytics

- Wordpress CMS

- Hubspot Marketing Automation

Most Interesting Digital Trends and Tools 2018

Curious to hear your thoughts on what are the most interesting trends and tools you have found for 2018? 

As you are doing research for the class you've probably stumbled across some interesting and unique ways to drive traffic and improve business using digital marketing. 

In the comments, list the one that you feel is most unique and compelling. Something I haven't heard of even. I will pick one winner who will win a $10 Starbucks card. Entries must be on time for class participation.

How to use Linkedin?

So you are building your LinkedIn profile. Why would you do such a thing? Well maybe because you're looking to build your professional career? LinkedIn is a great place to tell your story and show the best of what you can do. 

Here are some tips to improve your LinkedIn results:

- You are what your say you are. Put something you want to be known for in your Headline.

- Write a full and descriptive summary of you - use keywords to help show up in search results. It can be long - but put the best stuff at the top, because people may not read too far down.

Dream Agency Dream Job

When you think of the ultimate place you want to work where would it be? What would you be doing?

If you could write the script of the job you get after college, tell me how that goes. Agency, city, job title. What would it be like? And how do you plan to land that dream job? Do you have a plan?

Best Inbound Marketing Agency Approach?

This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound. 

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that. 

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.  

Pop Culture Roll Call

2017 is gonna be a great year. And IMHO a good year to have some distractions to avoid the news. What is a better distraction than Pop Culture entertainment for that?

So I ask you students, what pop culture do you follow? I'm very curious to hear your favorite band/musician, movie/movies, tv shows, hobbies, anything else?

Get to know your Michigan State University ADV 420 profs

Derek Mehraban


President and founder of Ingenex Digital Marketing. Co-Founder at Fantelope, sports fan engagement and competition platform. MSU Spartan.

Ross Johnson


CEO of 3.7 Designs. Wordpress guru. Father and husband.

Graham Davis

ADV 420 Summertime Edition

Great class today. Thanks to all who participated and made it even better! On this blog post is where your participation begins. Please ask a question that relates to Week one and I will answer it. Good luck and do your best this semester! And enjoy the summer too!

- Derek

Weekly Questions for ADV 420

What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?

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