SEM

An article about the Long Tail of SEO.

55 SEO tips even your mother would love.

Learn the basic principles before you get started with SEO. This requires careful thought in order to best market your business. Learn why you should optimize along with the phenomenon of link popularity and what type of content your page should provide.

This is the official Google AdWords Page. It explains how it works and also gives examples of good key words and the estimated cost. I have used this page in my other advertising classes to help plan out mock campaigns.

Check out this online public library for search engine marketing resources!!

Three laws to abide by for any PPC campaign.

This is a video resource that explains pay per click advertising on Google, Yahoo, and Microsoft. Check it out to help master your SEM PPC ad campaigns!

learn how to become a master of Google Adwords with these 11 tips. They will help ensure a successful campaign that will promise to yield results.

Learn how to work wonders with Google Adwords and increase your click-through/conversion rates today. Make your page more visible/accessible to your exact target audience.