Blogs: Tapping Millions of Evangelists to Tell Your Story

A blog is just a website, but is created and maintained by a person who is passionate about a subject and tell the world about his/her area of expertise

• Group blogs, corporate blogs produced by a department or company, most popular is individual blog
• A blog uses software to place recent updated or postings at the top of the site
• Comments from readers offer different viewpoints and can add creditability to your viewpoint
• The Web is a city where the bloggers, as individual citizens, can voice their opinion 

Four uses of blogs for marketing and public relations

• 1. Easily monitor what millions are saying about you, the market you sell into, your organization, and its products
• 2. To participate in those conversations by commenting on other people's blogs
• 3. To work with with bloggers who write about your industry, company, or products
• 4. To begin the shape those conversations by creating and writing your own blog

Monitor your blog

• Organizations use blogs to measure what is going on with their stakeholders and to understand corporate reputation
• Text mining technologies can allow for the measurement of trends
• Run a query on your blog
• Become an expert in what is being said about your organization on blogs

Comment on blogs to get your viewpoint out there

• Leaving comments on someone's blog is one of the best ways to participate in a conversation
• Focus on what the blog says and comment
• People find out who you are when you comment
• If you don't have a blog, leave a LinkedIn or Facebook profile URL or homepage

The power of blogs

• Blog your way to dream jobs
• Use it to communicate it with clients, prospects, and partners
• It is a valuable way to get your name out there

I feel the fact of even starting a blog is important. Today's world and technology is changing due to the social media. Why not jump on the bandwagon and make a name out there for yourself. It can lead to jobs, networking, and connections. Blogging is the new way of generating and spreading ideas.