Exploring Google Tools

Google offers a number of web tools that can be used to help market effectively and improve your life on the web. Let's take a look at some of these tools and see what they have to offer.

AdWords - This is Google's go-to advertising product. Using AdWords allows you to designate keywords or phrases that are related to an ad you've created. These words are meant to be ones you believe a person would search for via Google. The more funds you allocate towards these keywords and phrases, the more your ad has a chance of appearing on the web. This can help your marketing strategy by simply getting your ads out there in a very cost-effective way.

AdSense - Using this tool begins with a webmaster inserting the AdSense JavaScript code into his or her webpage. When the page is visited, it is able to display content from Google's serves using JavaScript Object Notation. AdSense makes it so this content (usually ad banners) is similar to whatever your webpage is about. Whenever a person clicks on these ads, you make money. This is a great way of making money through traffic on your webpage.

Google Insights For Search - This tool analyzes worldwide Google web searches from all domains to determine how many searches have been done for whatever terms you've entered relative to the total amount of searches done via Google over time. Data ranges from web searches, images, and product and news searches. This information is visually presented on a map of whatever country is being analyzed. This tool is great for providing demographic information to an online marketer, which can be extremely valuable in developing a market strategy.