5 outstanding Google Free Tools for Advertisers and Marketers!

Google provides many marketing free tools that are very beneficial for business. For advertisers and marketers, it is very significant to know and learn how to use these tools as their marketing strategy in order to enhance the potential growth of their business. After I have studied about some of the tools that were offered by Google, I have found 5 tools that seem to be advantageous for advertisers and marketers.

• Google Insights for Search  is a tool that can be used as a measure of consumer interest generated before, during and after a marketing campaign. You can look for search trends, which apparently tell you about your brand’s positioning. You can also find out the places in the world where your customers have the strongest interest and also know about the period of time that interest levels are in the highest range. With Google Insights for Search, marketers and advertisers will be able to create campaign that associates with their customer interest.  

• Google Keyword Tool or as well called AdWords is a tool that is used to find out about local or global monthly search volumes on words and phrases, which are related to your brand and products. You are also able to evaluate where your competitors are at in terms of their ingenuity.

•   Google Alerts  is a tool for monitoring news, blogs, videos and others. You can use this tool to focus on your brand and products, or you can even track on your competitors or industry. Google Alerts will create you a list and send it to you via email or RSS.

• Google Analytics  is used to track your site traffic in order to analyze your marketing funnel. You will know where the traffic comes from. You are able to evaluate the time that people have spent on your site. You should benchmark your site traffic numbers against those for similar sites to know where you stand. For this tool you can track up to 3 sites for free. Google Analytics provides essential information for raising your conversion rate and ROI.

• You can use Website Optimizer  to helpyou improve your business conversion rates. This tool helps you to search the perfect content and designs that will generate more visitors.

 
All of these tools are FREE!! Why don't you take advantage out of it?