SEM Campaign
Client: East Lansing Film Festival (ELFF)
East Lansing Film Festival Staff-
After being asked to create a Google AdWords campaign for your event, I have come up with a brief, outlining how online advertising; specifically Google AdWords could benefit your film festival this summer. Campaign details can be found below. Please look through the following suggestions but keep in mind that everything can be changed and modified to your liking. Thank you for giving me the opportunity to create a Google AdWords campaign for your company. I feel this is the next step in the right direction for the East Lansing Film Festival and will take the event to new heights!
Sincerely,
Amy Muskovitz
Using Google AdWords to help promote the East Lansing Film Festival will create an instant new following and opportunity for clicks and views for the targeted population and audience. Since we are living in a digital world, it is important to focus on online advertising especially through social media, which can be easily obtained through the help of AdWords. Google is one of the largest search engine tools used, and by using their services you are guaranteeing an increase in traffic to the festivals website which can therefore contribute to bringing in a larger audience, and gaining more and more publicity to the event itself.
The best way to reach as many people as possible who will deliver your desired results (attendance at the festival) is by utilizing AdWords and their geographic details. This will automatically target your audience of choice, which will be those who are music lovers, and in who live in Michigan or the surrounding states including Indiana, Illinois, and Wisconsin. The ELFF would utilize Google's tools to properly attract these people in order to gain as many supporters as possible.
Keywords are short phrases that are specifically chosen by the company, due to the anticipated searching. The phrases should represent what the event offers, and must be as precise and detailed as possible. As a part of signing up for Google AdWords, the website offers free tools to help pick out the most powerful keywords that will bring in the most attention, thus maximizing campaign results. Example keywords for the East Lansing Film Festival:
1. Michigan film festival
2. Summer festivals in East Lansing
3. Film Festivals near MSU campus
Example Ad:
Film Festival, For Free!
9 Days of Indies, documentary and exposes
Nov. 9-17, 2011. Deadline for entry: May 15
Free 9-Day Film Festival!
View Indies, documentaries & short films
Nov. 9-17, 2011. Enter your film today!
Measuring Effectiveness:
More benefits that come along with Google AdWords, are the tools that are offered to users only. Once you have implemented an ad campaign you can use Google Analytics to track clicks, and the attention that your ads are drawing in. This will shed light on marketing effectiveness and will allow your company to decide if changes need to be made. This site allows you to make smart advertising decisions and was designed to measure traffic and constantly track data. Google AdWords users have been increasing and in order to keep up with the digital times, there is not a better or more efficient way to go than with AdWords.
MSU New Media Drivers License Copyright 2017