foursquare's Advertising Platform

Besides a few deals with major companies like American Express, foursquares services are free. There is no money transaction between its users which is making it hard for me to determine CPC, ROI & CPA. According to an article I read by Cotton Dello from Ad Age, foursquare annouced that sometime near June they will be releasing the option for paid ads and be acting more like a media channel. Though its July and I still don't see anything about paid real time ads or coupons based on location options for buisness yet. However, when this does take effect I think that's when they are going to slang a mad profit. I'd say the best way for them to succesfully do this would be run their buisness like a media channel with a self service platform where buisness owners can log in and decide how many impressions or check-ins they'd like to buy from each target audience. 

Goals

- Increase the amount of claimed venues on foursquare 

- Educate them about foursquare

- Encourage them to interact with customers 

- Help buisnesses reach target audience & drive more traffic to their buisness 

Metrics

 -Increase claimed venues

- Increase check-ins

- Increase check-ins+reviews

- Increase amount of coupons offered through foursquare 

- Increase how often buisnesses interact with consumers

What Action do you want your visitor to perform?

- Claim venue

- Use foursquare to offer coupons 

- Use foursquare to give back to loyal customers

Products Targeted

Small local buisnesses such as: restaurants, pawn shops, campgrounds, hair & nail salons, hobby shops, ect 

Target: Small buisness in big cities

Ad Example Words: Small buisness, mobile marketing  

• Mobile Marketing
• 84% of small businesses
• increase sales with foursquare
• www.foursquare.com
• Landing page: explains the benefits of foursquare & why mobile marketing is important: 
• 
  
• Its important because : The number of smart phone users is growing and today more then 60 percent of them research products/services via mobile web. 
• - Free publicity for your buisness
• - Allows you to reach out to your customers
• - People leave reviews: The good ones drive more traffic to your venue
•  The bad? Well, consider is constructive criticism & fix the problem
• - Learn more about your audience & how to reach them
•