Expressing Yourself On The Web: Blogging 101
Blogging is one of my favorite things to do. What better way for a person to organize their thoughts about something they're very passionate about on a website that you scroll through! I've come across music, television, movie and celebrity gossip blogs that have grabbed my attention and convinced me to start my own. While interning with Sony Music Entertainment, i've received numerous links of new music and information regarding concerts and events that artists are a part of me. Posting on Facebook can general a lot of likes, but mixing it with my personal stuff can get a bit confusing for followers. Aside from class, I generated my own music blog on Tumblr providing information about new music and who I am currently listening too.
What Can Blogs Offer?
-Conversation
Asking questions and providing your point of view on your blog is a great way to interact with other bloggers. For example, in my music blog and blogs for 'stache media: Sony Music Entertainment, I tend to ask what many people's favorite singles are or what concerts people are excited for to attend. One of the goals to creating a blog is to have people view it, by asking questions, it makes it easier for people to interact with you. At the same time you receive comments, you yourself want to comment other people's blogs and leave your blog link to generate more conversation.
-Entertainment
Many blogs out there are made to just entertain people while they are bored. Nicole Mercado, one of the funniest people I know and founder of WorkitLA, also my cousin has motivated me to express one of my passions via blogging. While looking at her blog, there are many things to be aware of. Simple things such as titles, keywords, pictures and videos all have grabbed my attention while visiting her site. I have chosen to blog about my passion regarding music. I help people
-Communication Within A Group
David Meerman Scott explains that Steve Goldstein, CEO of Alacra, uses his blogs to communicate with his employees. This becomes helpful when your company is located in numerous different locations as well. As a 'stache marketing lifestyle rep within Sony Music Entertainment, there are about 49+ other reps across the United States. Our supervisors use blogs to help provide us with new music and links to articles and blogging is a great way to stay organized between all of the reps and receive our opinions all in the same location.
Lets take a break and blog!
This music blog offers brand new music and in-depth reviews of new singles and mixtapes. They offer different genre's for all types of fans as well! If you love finding out about new music, this is a great blog for you to check out.
I'm guessing most of you won't like this blog, but I tend to call this the "disney blog". oceanUP basically is a way to organize all the paparazzi photos and new stories about the younger generation (Taylor Swift, One Direction, Justin Bieber, etc.) If you want the gossip of who is dating who or the locations where to meet your favorite celebrities...this is the blog to visit!
As listed above, workitLA is one of the funniest yet intelligent blogs I have ever visited. Besides celebrity news and gossip, workitLA also includes everyday peoople doing dumb, funny, or amazing things that can make you chuckle or scream of fear. Check out this blog if you're ever bored and would like to find out about what other people in this world are doing!
http://cardenos.newmediadl.com/
In my class blog, I have chosen to provide information regarding television, movies and music. Follow to hear what I have to say regarding new shows, movies and music.
Still Want More Information on Blogging?
Copyblogger includes a blog post: 7 Ways to Improve Your Writing...Right Now that give you great tips to help become a better writer. The example of the blog post is also a great example to work off of because it includes big and attracting titles and also questions for you to comment on at the end of the post.
Resources
The New Rules of Marketing & PR - David Meerman Scott - Sections: Comment on Blogs to Get Your Viewpoint Out There & The Power of Blogs pg 66, 73 -
Blogging Resource 2-17: How to Attract More Traffic To Your Blog - pg 63
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