About New Media Drivers License

The New Media Drivers License® course trains students in new media and digital marketing. Created in partnership with the department of Advertising, Public Relations, & Retailing in the College of Communication Arts and Sciences at Michigan State University and Derek Mehraban of Ingenex Digital Marketing.

Get your license to drive new media. Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

Now offering new media training for corporations.