Ever want to "snooze" your friends?
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I often ask students what bothers them most about social media. "Annoying status updates" is a common response. Whether it's over sharing, charged political views or public fights... it seems we all have connections that rub us the wrong way from time to time.
Previously the only way to deal with this was to unfriend or choose to "see less from this person," both options being fairly permanent. But what about those friends who you like staying in contact with that tend to rant from time to time? Blocking and unblocking them isn't practical but it would be nice to see less of their updates while they let off steam.
Facebook is testing a new feature, a "snooze" button. The feature does about what you'd expect, silences a particular connection for a short period of time before restoring them to a normal level.
Does this seem like a valuable feature to you? Would you use it?
Comments & Feedback
I think the new function of Facebook is really cool, but it's kind of unuseful for me personally. I like to view all the thing posted by people I followed on my social media. If they always posting things I don't want to see I'll just choose unfriend. All in all, I think it is a great function and most of users will enjoy using this function.
While I absolutely think a "snooze" button would be a helpful feature for many people, it also leads to a false version of reality on our social platforms. While social media is essentially designed for individuals to create a likeable persona and interact with other personas, the past few years have seen tension building on the platforms as people and their personas clash.
In the real world, confrontation is an unavoidable fact of life. People do or say things that are problematic for you and after a discussion perhaps the behavior may change. This forces people to develop a level of tolerance for others unlike themselves, at least enough to tell another individual about the ways in which they disagree. But the online world is different. People have the ability to say things semi-anonymously and instantly sever a connection. People can now carefully craft an online reality and foster a false belief that everyone thinks in the same way. Hitting snooze eliminates the confrontation and allows people to ignore the things they don't want to see.
This type of eliminating differing opinions is what leads to further factions in real life. Social media disagreements turn into real life violence. If everyone has the ability to hit "snooze," then how do individuals learn to function in a world full of disagreement and confrontation? While using the tool may lead to a more convienent experience for the user, in the the end it could lead to a more difficult society.
I think this is a really good idea on facebook's part. Too many times I have logged on to my Facebook account just to see someone who is posting excessively or someone who has taken it upon themselves to be the political voice of the country. (even though they have no idea what they are talking about and no one cares) This feature is prefect. This way you don't need to deal with any of these people if you don't want to. Sure they are you friends we are talking about but we can all be honest, there are a lot of times where we want to tell all of our friends to shut up. This feature not only is useful for myself personally I think it would solve a lot of online arguements that are hosted through Facebook. If people see someone posting online something that really irritates them and makes them want ot argue back with the sender of the post. This feature would completely erase that. Sure there will still be the die-hard keyboard warriors. But I think this feature would prove very useful for not only myself but the mass majority of people.
I think the feature "snooze" for me is a good idea. I will use it. I usually use Weibo, same as Facebook. But some people often publish a series of ads, which makes people feel very tired. But weibo only have "unfollow" this option, which makes people hesitant. But the featur "snooze" will let you temporarily shield you do not want to see the news. So I think the feature of facebook is good idea, becuase lots of people will send some news to another, but you don't want unfollow your friend. So we can use "snooze" to unfollow your friends temporary.
This is definitely a valuable feature in my opinion and for the reasons you listed already; People can be really annoying on social media (sorry to say) and not really have a good understanding of the difference between simply sharing their opinion and going on rants (especially when it's about controversial topics), and because of this the snooze button would be elite to have. I'd definitely use it and I feel like most people I know would too.
A snooze button is an excellent option I stopped using Facebook because I did not want to unfriend and block people who were posting infuriating comments and facts that are not true. This snooze could help with taking a break from seeing all the hate post and confederate flags on my feed.
I think this is a great idea and am pretty sure it already exists? You can "unfollow" people which sounds about the same to me, except it never brings them back to a normal level, just keeps them out until you refollow them. I have loved this feature as I have a few friends who do the pyramid scheme MLM things that I really do not like. I didn't want to unfriend them because I am still friends with them, but I did not want to see their 100 posts a week about the lipstick or leggings. I'm not sure if I would prefer a snooze to the unfollow but maybe over time if I grew interest in things (although I don't see that happening) gradually reintroducing them could be beneficial since thoughts/opinions change over time.
Personally, I think a snooze button would be a great idea. I can understand how it would be useless to some, but I am easily annoyed by my peers on social media. It would have been incredible to "snooze" people-- including relatives and close family friends who I need to keep in touch with-- during the election cycle. That said, I would definitely use this feature and think it would be a great addition to Facebook.
An article on NPR mentions that after the election cycle, a woman named Rachael Garrity felt that Facebook had "'a negative impact on [her] continuing to keep a positive feeling regarding some of the people I have known longest and cherish most," as a result of political posts (http://www.npr.org/sections/alltechconsidered/2016/11/20/502567858/post-election-overwhelmed-facebook-users-unfriend-cut-back). She was not the only person who felt that way, and I think that a "snooze" button could definitely have helped preserve some of those relationships that lasted for so long before people started posting opinions that, frankly, their friends didn't ask for.
I respect everyone's right to free speech, but that doesn't necessarily mean I want to always see everything everyone has to say. I think this "snooze" button would be a good way for people who feel the same as I do, and who would like more "control over their News Feeds," as is described in a TechCrunch article (https://techcrunch.com/2017/09/14/facebook-snooze/).
I am wondering, however, what percent of people will find this feature useful? With that, what percent of people would prefer to just bite the bullet and remove friends or mute them altogether?
I think I would get great use out of the "snooze" button! There are several people on my facebook and twitter timeline that I don't want to lose permanent contact with because from time to time I like to see how they are doing. However, some of these people can be fairly oppinionated and their political rants are not something I want to read every day. I think the fact that you can put someone on "snooze" would be a great idea not just for facebook but for all social media cites that people are able to post paragraphs about how they are feeling and what is going on in their lives each day.
I think I will use this function when I am using the Facebook because it might break the relationship if I just delete some annoying friends. Most people have several friends that always post some pictures or words on social media, some of them are really annoyed me when I see through my facebook. However, I think I cannot delete them from my friend list because it would be awkward when we meet next time face to face. Some of these kinds of friends are really outgoing and want to share everything with people, so I think they are the nice person, but just a little annoyed on social media. So I can use some feature like a "snooze" on Facebook in order to make me feel comfortable to get along with these kinds of friends.
I would definitely use the "snooze" button!!! I wish that was available not only on Facebook, but also on other social media platforms. I feel that the majority of us have people that we have known since elementary or middle school or family members that we still want to remain "friends" on Facebook so we don't build the courage to simply unfriend them, but sometimes people overpost, like about political views, or others like to post ten pictures daily of their cat. I respect other's views, hobbies, and interests, but that doesn't mean that I have to see or read about it 24/7!
I would totally use this feature! I have a love/hate relationship with group chats and things of that sort on social media because all my friends end up sending me the same memes or tweets or whatever at the same time through different groups. It's unnecessary really as mean as that sounds, but sometimes it just gets a bit out of hand. Twitter has a "mute" button and I think it's great. I love muting people who tweet about Trump. That feature allows me to screen them out of what I see on my timeline. :)
Pamela, I think you make some really valid points. I love the mute button that Twitter has, but wish that it could be implemented in other aspects of my social media. I would say that i check social media every morning when i wake up to every time i go to bed, it has become a part of my daily life. I personally think that the "snooze" button would be best for me on Facebook because a fair amount of my friends love to constantly post politically charged videos or statuses that i dont necessarily agree with or would rather not be seeing every time i look at my newsfeed. I think the average social media user would love and extremely utilize a "snooze" button if Facebook made the decision to implement it.
I think this feature for Facebook is very useful for me. Now most of people use social media network to share their life, family and make more and more friends. In the Facebook, it is very private. Everyone can post anything to express their own feeling. However, not all of friends want to see your contents. So the “snooze” button is really good idea at that time. For me, there are always some people who is unfamiliar with me and they always post some contents that I would not like to read. It is very annoying for me. So the “snooze” button can help me to solve this problem. It can mute the message that people who I would not like to see their Facebook in the short time. All in all, the “snooze” button is very useful and important for me, because it not only can be friends but also can make the annoying message away.
Yes, absolutley would use the snooze button quite frequently. Often times I don't even check my facebook, because of the annoying friends. Part of me want's to unfriend them, but part of me wants to know what is going on in their lives. I don't think anyone would find this feaute to be unvaluable. People would use it at different levels. I hate getting notifications that I anticapate being of importance to me and opening up a game request or a birthday reminder. I love this idea of a feature.
I think this feature is very useful and i will certainly love to use it. Sometimes i need a very person time to study or take a rest. This feature will help a lot. Nowadays we live in the social media, and some time we feel we cannnot get rid of that. People always need some personal time and know FB do these things for the user.
Coming from someone who actually hits the actual soonze button on a daily basis, I think that Facebook has a good idea. Birthdays on facebook drive me insane. A friend has a birthday, and I comment on a post, all day I am getting notifications saying someone else commented on a post. Being able to, as mean as it sounds, snooze someone on their birthdays could be the end of endless notifications.
I think this feature would be very new for the social media industry. I do get many annoying updates that have to do with my social media accounts but I would rather keep it due to some important events or informations. I use Facebook to keep up on people's birthdays because I am very bad at that on my own. Also, Facebook is a great resource to catch up with someone or keep in touch with someone. If your Facebook is on snooze, I feel like there are oppourtunities to be missed. This includes, events, birthdays, even news. I think sometimes this would be a helpful feature when it comes to studying or work.
I believe that this feature is valuable to me. I will use it. In China, WeChat is a social media, just like FaceBook. Ninety million of Chinese are using WeChat everyday. There is a feature, called "Unfollowed." It allows us to ignore the information that we don't want to see forever. However, FaceBook has "snooze" button, which means we can ignore that boring information temporary. It is a good feature for people because we won't miss any other good information.
I do think the function of “Snooz” button is useful and valuable. Lots of people post their life into various social medias, such as Facebook, twitter, we chat and so on. Sometimes we do not care everybody’s daily life, and they always post some boring pictures and videos, so I just want to hide them, the function of Snooz button is flexible to use. In a word, SNOOZ button can help me avoid something which annoy me, and see some interesting posts what I expect to see.
I believe that the “snooze” button feature would be very valuable to me. When some of my family members start to post political viewpoints or articles about new products that would not be beneficial to me I “snooze” them. I believe this it better than unfriending or to choose to “see less from this person” because our lives are all busy and we may forget to re-add them to our Facebook feed. Doing the “snooze” option allows one to not miss out on important posts possibly about recent trips they have went on, or exciting job news. So that if you don’t have close contact with your cousins, the next time you see them at a family gathering you will know somewhat to what they have been up to.
A 'snooze' feature is definitely an interesting thought worth testing, in my opinion. Personally, I don't use social media and haven't a direct need for this but believe others would. Those who would find value in this tool would be users who:
1. Spend a decent amount of time on social media daily
2. Don't want to fully unfriend annoyances (for numerous reasons)
When I *did* have social media, I had no issue fully unfriending someone who rants too often or posts bothersome material. However, I know many who do have an issue with this and the 'snooze' button could be helpful for them. Worth testing!
The “snooze” button is a kind of valuable feature for me. I followed a large number of people on my Facebook. Most of them post a lot of unrelated updates on a daily basis. These incessant sounds are always bothering me. I can permanently unfollow someone who does not matter to me. But for those friends who are important to me, getting rid of attention is a cruel thing for both parties. Now, the new feature of Facebook tackles the conundrum that has plagued me for so long. I can use this function flexibility when needed. When I was too busy with my subject to get distracted, I could temporarily use the “snooze” button to block the person who releases a lot of insignificance dynamic all day. Recently, one of my friends is in a low emotional period and often releases some whining trends. I decided to use the “snooze” button to make him sleep for a short time cause I don't want to be infected by these negative energies. Consequently, the new function of Facebook do good to my daily life.
The "snooze" button feature will be highly used and appreciated amongst Facebook users. I think it will be a feature that I utilize on rare occasions, but will be handy when necessary. Having a diversity of friends on Facebook allows me to understand both sides of a party, especially in terms of politics. Although a friend of mine on Facebook may be expressing views that I don't agree with, it is important for me to be exposed to their ideas. A less permanent solution to handing vocal Facebook users is a great accommodation from the heavily used social media platform, it will most likely take time before the feature is heavily used but will gain popularity overtime.
A snooze button?
A snooze button to me is a rather interesting innitiative. Though I often myself in a position where I would like to mute some of the outburts from my "friends list", I have never found it necessary, as you can simply scroll on. No one forces you to read it. Furthermore, I have always found that blocking a person or unfriending them, seems a bit too much. However, with this function I like that you will eventually be able to see that persons posts again and keep on being updated. Nevertheless, I often find myself in a situtation where it is one of my close friends, who is just rambeling on and on about some little thing and thus, if I would snooze that person I would feel as if I was essentially snoozing our friendship? The fact that we need to have a snooze button on Facebook makes me question whether we really are social on social media or whether we are on selective media? In reality you cannot snooze your friends if they start rambeling on and on about something, thus why do you need to on social media? "They are not my close friends" well then maybe the block or unfriend button is really the answer for you. Or has the fear of missing out made us afraid of making actual cuts from our "friends list"?
I think it worth considering that we have gotton to a point, where we need snooze buttons because we cannot deal with peoples outbursts. A point where it is simply not enough to just scroll on, no you have to have a button to snooze it, just so your eyes do not have to see stuff like that again. Are we trying to create some sort of selective media, where all we want to see is chosen by us? Heads up its already there, its call Instagram. Just switch platform.
To sum up, I would not use it, as the unfriend button or see less is enough for me.
I absolutely would love a "snooze" button for Faceboook and honestly all social media for that matter. I find that most people will post very opinionated things which they are welcome to, but can get annoying at times.
A prime example of this was during the election and everyones political views started to show on Facebook. This would be that prime time to use a "snooze" button and make sure that this doesn't affect what I want to look at. The main points for my news feeds are to get all the up to date information about my friends.
With that being said, having the ability to snooze some notifications from certain people and have active control over that sounds like a great idea to me!
I absolutley love the idea of a "snooze button". In today's world, social media networking is a MUST, and how do you network online? One way is to "friend" more people. Because of this, there is a 99.9% chance that you will have a person on your Facebook timeline that post things that you may not exactly be partial to. Even if you don't use this platform for networking, everyone has that one friend that may share too much. I know on Twitter they have a "mute" option where it still says that you follow the person, but you don't have to be exposed to their twitter "vent sessions". Personally, I would use this snooze option. I especially like that it is not permanent; if you know that your friend gets really into sports and is one of those "sport posters" and love to complain online about how bad the refs are, you can just snooze them for that game. Perfect!
The snooze button seems like a great feature, until the person you 'snoozed' pops back up on your timeline. Even though things can get messy in regards to social media and the negative connotations that go along with unfriending someone; it is almost always necessary. If a person on your timeline has a tendancy to rant/fight on a consistent basis, in which you take notice and find unpleasant, unfriending/blocking is needed. I personally believe a snooze button is a waste of time and I would not use it. Although, for people who are more passive aggresive, it can be a very useful tool instead of taking the alternate route that is associated as being negative.
I feel like the new feature of the “snooze” button is a really good idea while using social media. As for me, I would definitely use it in my Facebook page. Sometimes it is really annoying to have some unfamiliar people appeared on my homepage and post some contents that I would not like to see. Now, the “snooze” button helps me to mute their updates and messages in a temporarily short time so I can focus on what I truly want to browse. Actually, Facebook is not my top choice in my social networks. I use Twitter more often than Facebook and there is also a function called “mute” just like the “snooze”. However, I believe that people in any social media websites or applications would like to have a function button like the “snooze” so that they can manage their social networks as they want.
While the "snooze" button seems like a feature that could be beneficial for those times that you are getting rather annoyed by a friends rant, I do not think it is necessary. To go to the lengths to "snooze" your connection with your friends, simply based on their posts, feels arbitriary. If I did not like what one of my Facebook friends were posting online, I would either de-friend them or I would just get off of Facebook entirely to avoid the nuisance. I believe that these adaptations are just ways for people to get even more sucked into the world of social media. Instead of just logging out of the site, they'd rather ignore the people on their feed. Which to me, takes away the whole point of Facebook in the first place.
I do like the "snooze" feature and I think it must be a valuable feature. Chinese always cares a lot about the relationship between others, we call that "human relationship society". So, if you deleted somebody from your Facebook and you two go out and meet each other face by face, that will be really embarrassed, and they might be mad about you and end up the relationship with you. "Snooze" will be a good feature because you can just block the messages you don't want to see and keep the relationship going. We can still be friends and keep the annoying messages away too.
I do think that this feature could be useful in the short term, however, I have a feeling that people will get into a habbit of repeatingly snoozing the same people to the point of just terminating the freindship in all. In my experience, these freinds that just annoy me with their constant and very strongly phrased posts tend to be about 90% political. At this point, I have already unfreinded most of them.
On the other hand, when there might be a certain event going on in the media, and certain people who you may still want to stay connected with get roudy for a small portion of time, I could see this "Snooze Button" coming in handy.
While I do like the idea of a "snooze" button, if someone is annoying me to the point where I feel the need to snooze them, I would rather just delete them! I have a pretty high tolerance for Facebook rants (good or bad), so if you are the lucky user that breaks that threshold, then I will not waste my time snoozing you. However, I believe the real value of a "snooze" button comes from the ability to mute family members - you can't delete them without backlash from your mom, but it sure would be nice to avoid their 'keyboard warrior' tendencies.
Yes, The "snooze" button is really helpful for me. I usually find it's annoyed when there are too many embrassing things showed in my social media, such as the same looking selfies everyday or some friends will sell some products in the social media. But the "snooze" button will help that a lot.
While the "snooze" button on facebook seems like a good idea, I personally feel it is unnecessary. I have "unfollowed" a number of people because of their updates and those who still popup on my newsfeed, i keep unfollowing them. If and when I think of that person, I can always go to their page and see what they have been upto. If I dont think of them, what was the point of having them on my newsfeed in the first place? You think of people that matter to you, and I am perfectly comfortable just making that extra 0.04 second effort to go to their profile.
Besides, it's not facebook that is the problem, I guess instagram stories are quite annoying lately. Especially celebrities who put up promotional events and pictures of their dogs, what they're eating. That is the main problem.
I agree that social media rants on Facebook are extremely annoying. While I think a “snooze” button is an interesting an idea, I also think it is completely useless. If someone is annoying you enough to the point where you’re ok to not see there feed for awhile, I think you should just unfollow them. I think adding a snooze button will make facebook more complicated to use and that the snooze button would just be irrelevant.
I think the 'snooze' button is very useful. I always received emails about my facebook friends' updates, which is so annoying. And some of them I even not familair with. I will definately use this 'snooze' button and unsnooze it when I am free and acess to Facebook.
I think adding a "snooze" button is an interesting idea but also not necessary. I think people are becoming so dependent on having technology do everything for them. If you don’t want to read one of your friends rants or comments, don’t! You do have the ability to keep scrolling. Although, I don’t use Facebook and other social media sites to express private things or opinions, everyone has a right to post what they want. I think the “snooze” button will be used a lot, I just think that it is not needed.
Personally, I have "unfollowed" people on Facebook before because they were posting too often or were simply posting things I didn't agree with politically. With that being said, I wouldn't utilize this "snooze" button because for every person that I've unfollowed, I've never re-followed. If I don't want to see someone's content at one point, I probably never will so there's no need to have my following them restored. In addition, if I really did want to re-follow them, I could do it manually by going to their profile. I just don't see the need personally for this new feature.
The most annoying part of social media are the long, irrelevant rants when a significant event happens nationwide or just in your area. I find myself deleting my Facebook app all together to avoid habitually clicking on the app when I am bored. I agree that it would be nice to have a “snooze” option but at the same time if you are that annoyed with someone’s posts you should ask yourself why you are still FB friends. The “snooze” button is an interesting and somewhat useful idea, but I don’t see myself using it all that often. I am one of those people who would rather just exit the app all together.
I absolutely can agree about what is not to like about certain social media sites such as Facebook. I haven't been active on my Facebook since I graduated high school and wish I could delete my account, yet I keep falling back to it for classroom help that is always posted in groups and for commuicating with my members during group projects and what not. I think the snooze button is a great idea for those who have a high presence on FB and don't want to see awful posts you don't care about and what not, but I think it would be a better idea if you could permanantly keep the snooze on, overall.
I honestly think adding a "snooze" button on facebook is a great idea. It doesnt mean you don't want to see that friends posts ever again just not right now. For example if one of your facebook friends going through a break up and you aren't particularly close with them, there is no reason you should have to see all of their post break up rants on your feed. Then maybe after the break up when they have gone back to posting cute videos of dogs or funny memes your snooze time will be over. I believe it could save friendships. The snooze button would allow people to post whatever they want with less scrutiny and less annoyance to others.
I feel like the snooze button is clever, but it's also like I don't even care enough to utilize it. I honestly feel at the end of the day if I need to activate a snooze button on social media something's gone amiss in my life. People are going to talk regardless of the platform they are speaking on and honestly that's ok; even if I disagree. So although it may work for some people, I myself am not dedicated enough to even passive-aggressively use it. I barely use facebook these days, so let the people be crazy haha.
I feel like a "snooze" option on Facebook could be a very intriguing new feature for their website. It would be similar to the mute feature on Twitter, except it isn't permanent. Being able to quiet someone and hide them from your feed for a few weeks could make Facebook nore appealing to some users. I would use this specifically during times of high traffic news and posts, for example the superbowl and during heated political seasons. It would give you the option to see less of the things that annoy you, and more of what you expect to see when you login.
I definitely think the "snooze" button is a cool idea, but I don't know if I woud ever use it. Usually on social media if someone posts too much or about something I have no interest in, I can easily ignore them. There are so many other posts on Facebook that often a specific person's post is only going to be seen once or sometimes not at all. If this idea was available on social media like Snapchat, I think it would become more valuable as blocking people there is a little extreme but sometimes friends can go overboard on how many snaps they are sending you.
The "snooze button " feauture on facebook would be very valuable. Personally I have paticular people and groups That I look for when I am on facebook becasue I am not on there occasionally. It is nice to see a old face from time to time, but being able to silence them so I can see more important information would be amazing. I would probably use it more than the average person.
The concept of the snooze button on Facebook is super interesting to me. Like others have said in the comments, I think its usefulness depends on how long it snoozes someone for. I tend to check Facebook once a day, so if I snooze someone, I would hope to keep them snoozed for a week or so. A couple hours or a day or two wouldn't make much of a difference to me. I could definitely still see myself using this feature if it lasted longer, though--given the political climate right now, there were a handful of people I felt I needed to "unfollow" on Facebook. We stayed friends, but now I don't see any of their updates at all. I'd like to try simply snoozing these people, keeping their presence on my feed, and seeing if that helps quell my annoyance at the abundance of angry posts they make.
Social media is a weird thing. I follow a lot of people from my home town that I haven't talked to in years. I also follow family friends that I don't honest care what they are doing or saying, but i follow these people because I feel like I have to. With this "snooze" button, I could still follow or be friends on Facebook with these random people without having to see what they have to say all the time. I also think I would use it during certain times of the year, like football season. There are a lot of friends of mine that believe they have to give the "play by play" of the football games they are watching. This "snooze" button would be very useful for me & could be used for multiple different reasons.
I would like to have "snooze" button on Facebook. There are a lot of people who use Facebook as a place to vent and share personal opinions. I would love to have the option to keep being their friend, and have access to their profile to stay in touch, but also have the choice to ignore a rant or over-shared information. I would also like to know how long the person would stay "snoozed" for. If it would be for a few hours, personally, I would not notice this as much. I usually check facebook once or twice every few days. If it would snooze them for a day or two I think I would like this feature better. I also think a lot of other people would like this feature. There are so many times when scrolling through the news feed and you get distracted reading a rant and waste time. I always catch myself reading something and realizing I don't care about it, and that I wasted a lot of time being distracted by it. With the snooze feature I could look at more content that I want to see, that I feel is more worth my time.
I would say snooze button is absolutely going to be a popular feature because everyone all has a group of friends who like to post pointless things or share the posts that are against your values.
On the one hand, this new feature would be a great approach to maintain a friendship, especially during election period or anytime when there is a buzz issue. I can always see fierce debate under the messages, when the messages are radical or related to sensitive topic. It is a good thing to bravely covey personal views, but sometimes this movement would harm the friendship. The snooze button can avoid this situation.
On the other hand, I would say the social media bubble phenomenon will become more serious if people start using this new feature. It is comfortable for people to stay in their comfort zone and escape from opposite views, but it is also the reason for the lack of understanding among society nowadays. Lack of understanding leads to conflict and alienation. It is important to realize different opinions and respect them.
Personally, I would only use this feature on the friends who like to post pointless messages. As for the friends who hold different opinion from me, I would keep following them. To stay away from argument, I usually avoid judging my friends posts that are different form my opinion, and respect their belief. I think it is a good approach to burst the social media bubble.