Blog | New Media Drivers License Seminars

Best Metrics For FaceBook Page Optimization

Social marketing agencies are constantly on edge to prove value to clients. The lack of immediate conversions is a problem, but a larger issue is how to show that the FaceBook pages for brands are getting traction and actually improving the awareness of the brand. Amy Porterfield has an essay where she points out the three metrics provided by FaceBook Insights that the we all need to pay attention to.

Ross Johnson

Is New Media Changing Geographic Limitations?

Instructor

Social Media ROI - What does it mean?

Even though advertising has changed, most marketing agencies are still clinging to old measures of success like Return on Investment. Vic Drabicky, a digital marketing and strategy consultant, argues that ROI needs to be updated to account for the new ways social networks drive sales.

Instructor

Finding the News, How Has New Media Effected Journalism?

This past week I had the opportunity to consult with a national news publication. Their problem is all too familiar. Like most traditional publications worldwide, their subscription base is dwindling and advertisers are unwilling to put money into print advertising. They have a website but it doesn't generate enough money to support their business.

Instructor

Sharing Buttons, Useful Tool or Unnecissary Sleeze?

Sharing buttons— the small graphical icons that make sharing content over social networks and e-mail as easy as one click. Almost like a virus, these buttons have infected an exponentially increasing amount of websites over the past few years. Between the sheer number of social networks and the "more is better" approach, many websites are literally stuffed full of these not so subtle marketing ploys. Until now, most designers (including myself) assumed that including them would naturally lead to more sharing of content.