Faster, Better, Harder and yes... Stronger: The New Rules of Marketing & PR

Simplistic living in today’s world is synonymous to old fashioned. In a society where fast is good but faster is better, technology connects us with the surrounding world quicker then you can finish reading this sentence. The upcoming generation is grasping these techniques to create an army of tweeting, facebooking, blackberry welding young professionals who are desperately trying to stand out. But in order to stand out, you must attract attention. There are countless helpful blogs such as Kimberly Kitchen's on how to attract attention through social media. But does it come to the fact that this knowledge is now the norm? David Meerman Scott speaks about how to attract attention in his book, The New Rules of Marketing & PR. The book is heavily praised by reviewers such as the The Media Book Club. An interesting point is his 4 ways to attract attention. The first three are often heard, buy, beg and bug for attention. But just when you think think you know all there is to know, he turns on you with a simple revelation. Earn attention. Like a school marm lecturing girls at finishing school, what you eat is what you are, David Meerman Scott lays down that what you put online is what you are. If you publish excellence, this will attract attention. If you publish nothing, you are nothing. 

 

This brings up a thought of mine that seems to be over looked by a younger generation. If you are what you publish, then is there a line where the attention you attract becomes more negative then positive. With all of the digital information available on individuals it becomes increasingly easier to track their actions. No longer is "stalking" limited to sitting in a tree outside someone window (although I still claim to have never done that...). Could a work hard, play hard motto of young adults portrayed on Facebook attract negative attention by employers? According to Scott, if you publicly publish a negative image of yourself, that is what you are. A word to the wise.