From Record To Rendered

Written By: Jacci Hendershott

Lady Gaga, Black Eyed Peas and Ke$ha - all of these artists have a track on Billboard's Top 100 and have most likely been transmitted through your radio or iPod at one point or another. That being said, would you consider yourself a music aficionado? Me too. This is why last summer, in the midst of my music industry venture, I created From Record To Rendered.

Now, back to Lady Gaga, Black Eyed Peas and Ke$ha... you will not find any of them on my blog (though Gaga might have a mention for PR or fashion). From Record To Rendered is alternative-based, with a focus on the very underrated Chicago music scene. Ranging from DJ events in Wicker Park to agency reviews on Milwaukee Ave, the blog touches on all edges of the industry spectrum.

Free MP3s, upcoming events and assessments of up-and-coming artists are perks every reader can expect from FRTR. For specifics, the majority of the blog's tags can be found in the cloudtag to the right. Covering a wide range of genres -- think pop-punk, electro, alt -- the author (that would be me) continuously explores the ongoing inquiry: "what does the future of the music industry look like?"

So why the focus on Chicago, you ask?

• This city is birthplace of some of the country's most renowned punk rock bands. See:
  88 Fingers Louie, Naked Raygun, Pegboy, Rise Against, Screeching Weasel, Lawrence Arms, Alkaline Trio
• Not only that, but it is homebase for a lot of culture favorites:
  Styx, Lupe Fiasco, Mudvayne, Fall Out Boy, R. Kelly, The Smashing Pumpkins, Disturbed, The Academy Is... and Kanye West
• Other noteables include:
  The Hush Sound, Kill Hannah, Plain White Ts and every indie kid's favorite: Andrew Bird
• Aside from its overflowing pond of talent, Chicago also has housed some of the most sought-after venues:
  Metro, Aragon, The Riviera, The Congress and the late Fireside Bowl (RIP)

Being a full-time student with two jobs and a post-grad career search looming over my head, keeping From Record To Record updated is not always easy. That being said, when I began my blog, I kept a few things in mind:

• Write about a topic of importance to me
• Update at least twice a month
• Always jot down notes for post topics
• Tweak until functionality and aesthetics work for me
• Remember: If I don't read other's blogs, why would they read mine?
• While I keep the blog for myself, make it appealing to readers as well
• Promote the work (post links to Twitter, Facebook when relevant)
• Always seek improvement

Happy writing bloggers, and I hope to see you around From Record To Rendered!

Cheers,
Jacci

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