Being the Best Blogger You Can Be

According to David Meerman Scott, author of The New Rules of Marketing and PR, a blog is a “special kind of [web]site that is created and maintained by a person who is passionate about a subject and wants to tell the world about his or her area of expertise.” Sometimes, blogs are written by groups of people or companies, but, most often, blogs are written by a single individual. Blogs are a great tool for marketing and PR, whether it be for yourself or on behalf of a company.

While anyone can have a blog, not everyone has a successful blog. There are many things you can do to make your blog more successful. According to the New Media Driver’s License Resource Guide, bloggers not only have to write well, but they also have to write about something that is valuable to others. Bloggers should also be consistent. This means centering your blog around a theme or topic, and posting in it as often as possible. If you are struggling to come up with an idea of what to talk about, copyblogger.com offers fifty ideas for finding a good blog topic. 

What good is having a blog if no one reads it? After writing a blog, many things can be done to ensure your blog is more successful. SocialMediaExaminer.com gives six suggestions for optimizing your blog in order to be found on the blogosphere. Flyte.biz, a new media company, offers 8 ways to draw more traffic to your blog. Using “powerful, compelling, key-word rich titles” and “[making] it easy to subscribe to your blog” are two suggestions on the list. Probably the most important tip offered is “write blog posts that don’t suck”. Basically, write blog posts that other people care to read, give them content they can actually use. 

Check out how I put some of these great tips to use when creating my own blog, Sorting Sarah.