Consider people who want to get more things

Korean air - Excellent in Flight

Global monthly searches: 550,000

 Local monthly searches: 201,000

Estimated cpc: $ 0.51

I searched the status of Korean air by using google trend. Except Korea, America and Canada shows the most interests (Reginal interest); specially Seattle, San Francisco and LA are the highest cities. Also when it comes to related terms, Korean airlines, Korea air and Korean air flight are higher than Asiana air, Asiana (Another Korea international flight company). Based on those findings, I chose America for target area(market) first. 

To find niche markets...

Basically, customers do not find certain flight brand name such as Delta, AA or United airlines to buy a flight ticket. Since flight tickets are expensive, people want to find the cheapest one as possible as they can. Thus, keywords like cheap air flight(s), air flights (tickets), air ticket(s) have much higher global, local monthly searches and estimated cpc than Korean air. 

I thought about what other benefits I wanted to gain after purchasing cheap flight tickets; that was flight mileage. Now many flight companies established a strategic alliance with other firms. Also Korean Airline is in alliance with some other airlines and this alliance is called 'star alliance'. However, CPC of keywords such as air mileage or flight mileage was expensive. 

-----> 

Korean air mileage

Global monthly searches: 590

Locan monthly searches: 390

Estimated cpc: $ 5.96

Flight mileage

GMS: 2,900

LMS: 1,900

CPC: $ 6.35

Thus, I specifically focused on American who want to visit Korea. This is because the number of foreign tourists who visit Korea is increasing and those numbers are expected to rise year and year. 

Keyword: Korea trip, Korea travel

Google ads

Korean airline tickets

www.koreanair.com

Book and experience excellent service!

Gain flight mileage by checking star alliance

The reason why I am still thinking about mileage system is that customers want to gain additional benefits after purchasing someting. Especially, the price of flight ticket is sometimes extravagant, in my case I always check mileage system and which flight companies are in alliance with some other airlines. To gain additional mileage gave another great feeling to me.  

                                           [Star alliance of Korean air]

Especially, DELTA and HAWAIIAN airlines are in alliance with Korean air, I believe this fact would be beneficial to American. 

Great service with beautiful uniform of Korean air is another enjoyment!