The importance of social media campaigns./ Facebook- "Everyone's Friend"

Submitted by Student on Mon, 09/23/2013 - 4:39pm

How to start a social media campaign

The prevalence of social media marketing and business may tire many client, but cannot be ignored. Working for a social media strategy and campaign can definitely help take stress off some companies who want to head in the right direction. There are important variables to consider when brainstorming up a campaign. The first chapter of the NMDL book emphasizes some critical points for following a criteria in having a successful social media strategy. Basic training a manger should consider to find useful can be done through searching an overall guide to social media (Cole, Mehraban 9). If you Google this phrase you’ll find a starter package including tutorials and articles on getting you started. For more information see SocialMediaExaminer.

The first chapter of NMDL also explains how steering away from the common marketing schemes for social media can help you be more successful. Paul Chaney, writer for PracticalECommerce.com, says that the common four P’s for marketing should not be considered, rather his four C’s: Content, Communication, Conversation, and Conversion (Cole, Mehraban 9). I find this rather interesting because each of these components prove to be relevant to any current social media standing. The raw substance (content) along with the conversation involved through social media are crucial in getting your point across through any social media platform.

Facebook---Everyone’s Friend

Facebook still remains the most prominent social media outlet in the business world. Chapter three dicusses its user friendliness and impact on any campaign. Searchng how small businesses are using social media can give you an idea on how these brands turn to social platforms like Facebook to help generate business (Cole, Mehraban 60). For more information see Intuit. In summary, campaigning and strategizing along with the current trends with powerhouses like Facebook will definitely help optimize your market outlets.

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- Harry T. Drake (A42944267)