Summer 2011 NMDL

Red Bull: Digital Strategy

Submitted by Student on Mon, 07/18/2011 - 1:26pm
  • Greatings Red Bull and thank you for this amazing opportunity,

red bull

  • Our Audience:
    • As Red Bull, our audience or target market consists of middle to low class male and female (mostly male) consumers, that range from ages of 14-35 on a global market. Our key brand persona characteristics consist of: a young to near middle age man or woman, that is active in sports, extreme hobbies, and physical activities. That like to indulge in seeking adventure in life, are experts on all of the latest technologies (ex: touch screen phones, tablets, and laptops), and actively on the web.

 

  • Our Goals:
    1. Increase brand awareness
    2. Increase brand loyalty
    3. Increase web-rich content on Red Bull websites for consumers (keep them on our websites longer)
    4. Increase revenue
    5. Increase energy drink market share (Nationally and Globally)
    6. Increase Activity on our websites

 

  • Our Strategy:
    • Implementing SEO: Search Engine Optimization using Google Tools and Google AdWords
    • Tracking our target market and what actions they take after a search result and or what actions they take on our websites
    • Develop our brand persona
    • Constantly sharing news feeds/updates about our organization to stay relevant
    • PR efforts
    • Viral Video series of red Bull hosted events/competitions.

 

  • Our Plan Of Actions:
    • If we want to implement SEO, we must use Google Tools such as Google Analytics, Google Sitemaps, Google Search Index and others that allow us to see what are popular topic trends, search keywords (so that we can use the same for better search results), what web-rich content our consumers consider to be valuable, and what actions do our consumers take on our websites and leading competitor websites. This new era of technology has made it easier then ever for us to reach more of our target market through websites and touch screen phone and tablet apps that connect to the web. The internet is now considered one of the most valuable resources for retaining information on anything (especially products and services), therefore we must learn how to be the most popular and actively used energy drink organization being search and used on the world wide web. This can be obtained through media channels such as social media websites, blog sites, viral videos of Reb Bull hosted events, and information or news related websites. Overall, this campaign will be a positive move forward for the organization Red Bull in many ways.

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