Want to improve your "SEM" strategies?

Unlike non-targeted advertising, people can actually choose what information they want to see in the search engines because they are the ones who are looking for it. For that reason, search engines are the perfect tools for marketers to reach to their targeted customers or prospects. Obviously, all the contents of the book The New Rules of Marketing and PR written by David Meerman Scott is leading to search engine marketing strategies. From chapter 20: Search Engine Marketing (SEM), there are 5 important points that you should know.

• Before starting to improve your SEM strategies, you have to understand some basic definitions of the phrases related to SEM:
  • Search engine marketing means using search engines such as Google and Yahoo! to reach your customers directly.
  • Search engine optimization (SEO) means to make sure that the words or phrases on your online content are found by the search engines, and your site is given the highest ranking as possible in the search results.
  • Search engine advertising means that marketers have to pay for particular phrase to have their advertising appear in the search engines results. Google AdWords and Yahoo! Search Marketing are the two large search engine advertising.
  
  

• The best thing that you can do to improve your SEM strategies is to build a great content for your buyers. For example, creating a blog, which provides valuable information. This will help you a lot for search engine results and also in the selling process. If you want to learn more about search engine optimization, a great place to start is Search Engine Watch.

• Search engine marketing programs usually fail because marketers often optimize on a small number of words or phrases, which are too general, leading to the results that are not targeted. The better way is to create many specific search terms that people might search on.

• Using unique name is very important. The author suggested that you should search for your proposed name, if the name idea has a lot of similarly named competitors, then you should drop the name. Unique identity for yourself, your product, or your company is required in order to stand out from the crowd. The suggestion is that try to find something that “you alone can own”.

• Web landing page is where people are led to after they click on the search hit. It is very significant for search engine marketers to build landing pages that provide specific content to inform the people who just clicked over through your site from the search engine. Marketing with Web landing pages is one of the most cost effective ways to ensure that your content will be read by a target market, and it is more likely to drive action.

SEM Process

In order to create the effective search engine marketing, you have to understand your buyers and create the valuable content for them. After you have created that, you have to focus on the long tail of search terms and to add effective landing pages . If you successfully improve these strategies, the great results will definitely come.