The Two Most Essential Google Tools That Would Lead You To Success

Google image by Matt Carter

In these days, there are numerous things that advertisers and marketers should pay careful attention such as Twitter, Facebook, Linkedin and even SEO (Search Engine Optimization) since we are living in the world where people quickly communicate with each other via the above social networks. Moreover, potential customer often decides what and where to buy based on what they hear and read through social networks. Google is one of the leading social network media; therefore, it is crucial to utilize as well as to take advantage of Google tools in order to be successful in any kinds of businesses.

Google image by inAm

Needless to say, discovering and understanding the target market (or potential customer) is the basic and first step that every company should implement in order to succeed in their business. Therefore, “AD Planner” provided by Google for Advertisers would be the perfect solution for easily discovering and effectively understanding the target market because it clearly shows which websites potential customer likely visits. In other words, it first makes us to define the potential customer with multiple criteria such as keywords they are likely to search for and shows websites they are likely to visit. This feature is important advantage of AD Planner for advertisers and marketers because it helps them to narrow and concentrate on specific websites. Among millions of websites, AD Planner enables advertisers and marketers to focus on particular websites where they should advertise to maximize their brand’s awareness as well as to increase sales.

Google image by Chris Crum

Now, target market has been discovered and understood through AD Planner. So, the next step should be launching a real marketing campaign. “Insights for Search” provided by Google for Advertisers would be the best partner because it clearly tells advertisers and marketers consumer reaction and interest created before, during and after the campaign. In other words, it informs advertisers and marketers of all the important facts such as which advertising message they should choose, which region they should enter and sell their products and what search terms have been used. This feature is important because it tells advertisers and marketers not only the effectiveness of the campaign but also brand awareness before, during and after the campaign.

In my personal perspective, the above two Google tools are the most useful tools among others; however, other tools such as Keyword tool, YouTube Insight and Google Alerts also seem valuable for advertisers and marketers. Therefore, discovering all the tools provided by Google would be essential in order to succeed in any kinds of businesses because we are living in the world where social networks have great power as mentioned earlier.