Blogging to reach your buyers

Chapter 15 Blogging to Reach your Buyers main points.

1. Blogs are mysterious in order to find your blogging voice scott reccomends to first read other peoples blogs and begin to comment on them and he also points out that not everyone is cut out for blog writing and that there are more readers of blogs than there are writers. I think that this is interesting for the New Media Drivers Licence class because we are all going to find out if we are cut out to be the readers or the writers of these blogs if we keep up with our blogs or read our classmates.

2. The basic ethics or rules of blogging include transparency, privacy, disclosure, truthfulness, and credit. Transparency is never pretend to be someone that you are not. Privacy is that you should never blog about something that was disclosed to you unless you have been given permission. Disclosure meaning that you must disclose anything people may consider a conflict of interest. Truthfulness is an obvious one, basically don't lie. Credit, meaning you should give credit to bloggers or other sources whose material you used in your blog. Companies can really come under fire for creating false blogs like Sony recently did about their PSP system as explained in this article: http://adage.com/smallagency/post?article_id=113945.

3.The blogging basics. Making the URL easy to remember which I did because it is http://armstronglauren.wordpress.com/ which is my last then first name. The book also talks about changing your blog and tweaking it to fit your style and theme which was nice to read because I was worried that once you started one that it wasn't the norm to change it.

4. One point that I found to be nice to read and would be helpful to a majority of people trying to write a blog is to not write about your business and products but rather about things that your target audience wants to read about. Your content needs to educate and entertain and when you are seen as a realiable source then the business leads will come to you.

5. Building an Audience. Scott points out that there will be no comments for the first new blog posts and not to become discouraged. It is nice to read that this is normal and he had a helpful hint in mentioning the blog URL in the signature of your emails so that the blog is known about. Also to comment on people's blogs who have similar interests that you do and leave a link to your own blog will help build an audience.