Answers to your burning digital media questions
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My company is based out of Italy, although it is prevalent in various countries. In terms of adding value, how do you make sure your advertisements are catering to the differences in cultures? Is it necessary to have all different advertisements aimed at the different countries or is it better to find a way to make your message consistent across all cultures?
A few decades ago, one-size-fits-all advertising messages were the norm – in part, because the technology at the time only allowed for this. It wasn't possible to target individuals with personalized, microtargeted messages geared toward their unique interests.
Today, that's obviously not the case. Given that it's so easy to target specific messages, I think it's important for brands to take unique cultural differences into account in putting together their ad campaigns. Personalized and targeted is always better than something generic and nonspecific.
What is the most important thing to remember when creating social media accounts for not only yourself, but the company you work for?
Why are you creating a social media account? What's its purpose? What will you do with it that might create value for others? I'd keep these questions in mind in creating any social media account. Creating one "just because" doesn't help anyone.
Otherwise, I'm not sure there's a good one-size-fits-all piece of advice beyond: create value for others and know who you're talking to!
Despite the laws mentioned earlier about companies not having the ability to make hiring decisions based on social media, do you think it is a good idea to delete certain social media outlers?
No. It looks kind of suspicious in 2016 to see people without any social media presence. I wouldn't hire someone for any marketing job who was completely off social media. That send a terrible signal.
Instead, think about what you're doing on social media. Facebook allows for extremely granular privacy settings. Use them! I have a Close Friends list, a list of political people, etc. This is much better than deleting your accounts altogether.
To clarify too: there is no law prohibiting an employer from looking at publicly available social media profiles in making hiring decisions. Our company recently hired a few people and I definitely looked at everything I could find publicly about each candidate. What you can't do – aside from violating employment nondiscrimination laws – is demand an employee or applicant turn over their password so an employer can log in to a private social network.
I know that companies check people's social media accounts, is there a particular one they check? Also even if you are on private is there still a way for them to see you?
Think about it this way: if you were an employer, what would you do? Where would you check? My guess is, you'd look on Google, Facebook, Twitter, etc.
If you have your account set to private though, or have posts on Facebook targeted to specific friend lists, an employer (or anyone else) can't find it unless you once had it public or if someone you shared it with then shared it publicly.
I know that when I see ads on Facebook or other sites, I neever intentionally click on them. How effective is social media and display advertising like this?
This has been a hot topic in the marketing world for a long time. Many eye-tracking studies show that people are trained at this point to "tune out" banner ads and other display advertising on websites. This is why it is so important for advertisers to ensure their ads are precisely targeted and really are of interest to the audiences they're being served to.
Comments & Feedback
I have grown up having somewhat of a negative attitude toward email marketing because those around me thought of these emails as "junk emails"or "annoying." Is it smart for companies to limit their use of email marketing to avoid damaging their reputation and also to avoid bombarding consumers and "annoying" them?
I think it's extremely interesting that as time goes on more and more social media outlets have the ability to purchase through them. For example, look at the ability to purchase straight through facebook, snapchat has the ability to directly send money to people or even accounts who are run by corperations. I think social media is slowly developing into another form of online shopping, without anyone even thinking about the potential problems something like this could have. Not to mention lack of security, but also the ability for advertising through social media to become even more targeted through tracking purchases.
I'm someone that does a decent amount of online shopping/browsing, so when I'm on my social media I now get ads for the specific items I've purchased or even just glanced at. How exactly do they know what I am looking at on their site, I could get it if I were to purchase those items but its often things I've just clicked on once. I rarely ever click on the ads that do pop up though.
I understand this is a social media class but do you think social media is "actually" helpful for a company? Just a thought.
I know that there have been a lot of complaints that Facebook using targeted ads is a violation of privacy. Do you think Facebook allowing people to use our browser history will continue or some new rules about online soliciting will be generated?
On twitter they have recently been trying different ways of advertising products, but they dont seem to be working. What do you think the best way to advertise on twitter?
I tend to find more organic/grassroots advertising to be very effective. We were just learning about inbound marketing, how to you know if people are talking about your ads. Where can you find that information/what metrics would you look at?
I am wondering what your stance is on interns working on a company's social media. How much freedom would you give them? I have had two internships working with social media and both were different. One was very open to my ideas and pretty much gave me free range to work on all of their social media platforms. In a lot of ways this allowed me to be creative and have fun with it. The other internship was completely opposite. It was very structured and there boundaries of what I could and could not do. Everything I created had to be reviewed before it could be posted. I did not have any direct access to their social media accounts. Sometimes it was challenging as I felt blocked on what I could do.
As you said many people ignore social media and display ads. Do you see any new methods risings other than targeted ads?
If our eyes are trained to not click on the ads on the side of the page then why are they even there? I understand they are usually targeted towards me but I never ever click on them. If I see them I usually just go to the website so in a sense they are getting me to the website but they aren’t getting me to directly click on it. I think they could do a better job of advertising.
When scrolling through a Facebook Timeline, I notice people have different ads on their pages, for example; I have a lot of Fabletics, Starbucks and Francesca ads come up for me, but for other people they have a lot of other stuff that I've never seen. Is there a way companies know how to target certain select people or is it all random?
I've noticed a lot of people tend to think social media advertising is annoying. If this is the case, how effective is social media advertising? Are other types of media less annoying and more effective?
Email marketing was mentioned in this week's assignment. Do you believe email marketing can be applied to many of today's business models, or is it a on a downward trend with limited application?
On these social platforms, like a national brand, how better to choose other countries to promote its social networking platform? What should be to consider the social platform is suitable to the brand.
What is your opinion on allowing interns within an company to create posts and having major control over the actual execution of content writing and postion on social media accounts for the company? I remember the horror stories that were told in the presentation during our Saturday class, but in my experience my past employers have been very non-restrictive about letting young employees control content that is being published for the company online.
When I'm online I never click on display ads because before I learned about them they seemed shady that they knew I was previously on that website and interested in those products. I was nervous to click on them. But now, even after learning about them, I still don't click on them but if I see one and I want to check the website out or I forgot I was interested in a product I will open a new tab or just put in the websites URL in the browser and go to the website that way. So I suppose in a way it does get me to the website but not directly. This website gives more information on the benefits and also controversies targeting has.
In a world where everything seems to be moving solely online, do you believe that print advertising will become obsolete and, in turn, irrelevent? And that everything will be advertised online and through social media.
My companies website and social media sites have no sign of inbound or content marketing whatsoever. I haven't heard of them doing anything in the past like other companies where they come to you and test drive their car or have sweepstakes (my brand is Volkswagen btw) and I think this is because their company is German and their main target market is not the US. I wonder if they have any plans to inbound market in the near future or that they just don't care to build that much in America.
For the company that I currently work for, my boss does not let me post on social media for our company with things that do not happen within our state. Is that generally a good rule of thumb or is it okay to post about things that happen outside of our community.
When inbound marketing is more and more popular today, outbound marketing starts to lose its effectiveness, do you think inbound marketing always works on the websites that the companies use? Do you think outbound marketing will one day disappear in people's sights?
How can applicants avoid the subjective bias through social media accounts? One may think they are posting something tasteful and appropriate but it could be taken way out of context by another. For example, those who are 21 posting a tasteful picture or having been tagged in a tasteful picture containing alcohol. Is it best to just try to avoid things like that at all costs?
When you are running a company's social media account is there a rule of thumb about how much content you should post about your company, compared to general entertaining posts? I would guess 60/40, ie. 60 percent business, 40 percent funny cat pictures. What would you recommend?
my sister has become concerned about posting photos of her kids on facebook, she is afraid that with all the location services social media offers that child predators will be able to find her children and hurt them. is this a viable fear to have even with the so-called safety features they all have.
Because social media is such a big thing to monitor during the time one searches for a job or internship, what are some suggestions on the best way to have companies approve of your accounts? What are some things one should avoid posting on social media besides the obvious inappropriate things? Do you suggest we switch our accounts to private during this time? Any other pointers one might not think of?
My company has a blog that does not attract many consumers. They last post was in September 2015 and noe one viewed it. If a brand is struggling with its blog posts, should they abandon the blog or attempt to revamp it? I know this mostly depends on consumers but should they try to force it or just let it die?
I have an add- blocking extension on my computer that eliminates annoying popups and other various advertisements. Those who advertise via the types of outlets that myself, along with many others, eliminate from our daily online routine through use of an ad-blocker must have other methods of advertising, correct? Also, now that tools like ad-blockers exist, it seems small online advertisements would not be lucrative or in the company's favor whatsoever. What can a company do to make sure their advertisements skirt extensions similar to an ad-blocker? Is that even possible?
Your past has a way of catching up with you ESPECIALLY if you post it on facebook. Mastering the privacy settings on all social media accounts is critical these days. Even though it is against the law to use social media as the soul reason to not hire a candidate, it is impossible to "unsee" or "unread" things. Be mindful of your posts, political comments, pictures, etc.
I created an internet flow chart for my campaign on this week's assignment. Do you think creating a balanced flow chart where the brand is involved in most of the decission process could be considered as content marketing?
Is there a certain way for catching a customer's eye with a very appealing ad? I always ignore them or don't pay attention to ads because of how much they pop up when surfing the web. I feel that my eyes are trained to just ignore it on the spot when a new ad pops up.
I used to sell print and online advertisments. When selling to advertisers I noticed one question that reoccured, "Do people even read your newspaper anymore?". This made me wonder because as a 20 year old I dont read the newspaper really I go to the online websites and use social media to gather my information. Saying that, in this era, is print advertising worth it now or should newspapers being charging to visit their website like a membership?
Even though content marketing is being used by so many companies to produce relevant and valuable information to stick out to viewers and potential customers, it raises the question if any companies are able to still be successful and keep up with their competitors without using content marketing and inbound marketing. Can a company survive today without engaging in this type of marketing? Considering how much more time, resources, and money must be invested to produce valuable content marketing for specific viewers, would it be logical for a company to continue with traditional marketing/advertising methods if they could still compete with competitors for sales?
How relaint is inbound marketing on the webiste the company uses? Do some websites cause users to be more drawn to ads or is it just dependant on the consumer?
My company is currently ranked #1 in their product category. What are considered the best digital advertising strategies or mediums for top ranked companies and should they consider not using certain types?
Do you think print advertisement has any weight at all anymore? More specifically print advertisemnents in newspapers. I have been told it is still useful for reaching older consumers, but in my experience an ever increasing amount of seniors are going digital.
I've recently started running Google analytics on the website for the company I am interning with. But there is a lot of stats and metrics going on. What metrics should I pay attention to the most? And how do I decipher which metrics I should be paying the most attention to?
I receive a large amount of email offers daily about new products and services for websites and products I've bought and used before. However, after a particularly excessive week I ended up discontinuing my subscription for three different services just because of how annoying it was becoming. If a company or brand already has my loyalty how pertinent is it to keep sending them these ads and offers, and after a while shouldn't they list me as maybe an inactive or passive subscriber and send me offers accordingly?
Recently, I've given up using all social media accounts, including Facebook, Twitter, Instagram, and Snapchat. For older audiences that don't use social or aren't as active on the web, are there ways to connect with these kinds of consumers in a different way?
I'm someone that never clicks on ads, no matter what. But I notice many of them tailer to recent sites I've been on and show exact items I've looked at. How do they know exactly what I'm interested in? Even if I have no inention of really purchasing. Do they track these types of sales or are they bundled in with the rest?
The question about ads on Facebook was interesting. What would you say are the most effective ads on a site like that? There are so many that companies and brands invest in and how do they know which rich media package to get? Pop-ups, banners, etc.? Which are the most popular?
I've noticed companies making Tweets and blog posts that aren't necessarily directly related to the actual services they provide. For example, Progressive has a website called Life Lanes where everyday advice for homeowners, renters, and drivers. I imagine the idea is to connect to its target audience on a more personal level, but how efective are marketing strategies like this really?
How can brands continue to use email advertising effectively? Without their material leading directly to junk mail. To go along with this, is it beneficial for companies to send advertisements in the mail to consumer households? I feel like most households seperate them from bills, newspaper, etc. and just send them right to the trash/recycling.
Is inbound marketing a concept an individual could use to promote themself as a potential employee? For instance, does my blog bring me to more employers and draw them to my linkedin to get in touch with me?
I've been reading up on e-mail marketing and am wondering what are some ways to really grab your customers attention. Most of the time I feel as though people instantly delete those emails from different companies because their inbox is normally flooded with them. So, my question is how can you make your e-mail stand out that will make your consumer want to open and read it?
I've considered deleting multiple social media accounts, even including Facebook but I think this post changed my mind. I like to live my life very private, but I can also see how having some social media accounts can be beneficial. If I were an employer I would also check personal blogging websites, Pintrest, Disqus, etc . because I feel like with the combination of those and Facebook, Google, Twitter, etc. I could get the maximum amount of information.
I think I tune out banner ads as well, with that being said, why are companies still using those types of advertising mediums. When will they become obsolete?
Is outreach an important part of marketing on social media?
Re: I know that when I see ads on Facebook or other sites, I never intentionally click on them. How effective is social media and display advertising like this?
I always notice when I visit a website, when I go back on Facebook, an ad goes into my banner ads. I wonder if other people notice this and know that it is intentional.
How can we integrate inbound marketing tactics to make them useful with social media marketing?
My question is about banner ads. I was wondering how effective they really are? I feel like most people, myself included rearly ever click on these ads.
I read that an important aspect to a companies inbound marketing plan is to have strategic email blasts. But, I was not sure how companies make sure that their emails are effective and not just overlooked or pushed to the customers junk folder?
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I've had a linkedin profile for a while now, but never really touched it until this class. Mainly because it hasn't really offered any use for me other than another social media account to check up on. I've talked to a lot of people who say the same thing...they don't use their profile unless someone mentions to add them. I'm curious how useful linkedin actually is and how much effort I should put into my account.