Answers to your burning digital media questions
Like this Article?
Consider sharing it with your friends.
My company is based out of Italy, although it is prevalent in various countries. In terms of adding value, how do you make sure your advertisements are catering to the differences in cultures? Is it necessary to have all different advertisements aimed at the different countries or is it better to find a way to make your message consistent across all cultures?
A few decades ago, one-size-fits-all advertising messages were the norm – in part, because the technology at the time only allowed for this. It wasn't possible to target individuals with personalized, microtargeted messages geared toward their unique interests.
Today, that's obviously not the case. Given that it's so easy to target specific messages, I think it's important for brands to take unique cultural differences into account in putting together their ad campaigns. Personalized and targeted is always better than something generic and nonspecific.
What is the most important thing to remember when creating social media accounts for not only yourself, but the company you work for?
Why are you creating a social media account? What's its purpose? What will you do with it that might create value for others? I'd keep these questions in mind in creating any social media account. Creating one "just because" doesn't help anyone.
Otherwise, I'm not sure there's a good one-size-fits-all piece of advice beyond: create value for others and know who you're talking to!
Despite the laws mentioned earlier about companies not having the ability to make hiring decisions based on social media, do you think it is a good idea to delete certain social media outlers?
No. It looks kind of suspicious in 2016 to see people without any social media presence. I wouldn't hire someone for any marketing job who was completely off social media. That send a terrible signal.
Instead, think about what you're doing on social media. Facebook allows for extremely granular privacy settings. Use them! I have a Close Friends list, a list of political people, etc. This is much better than deleting your accounts altogether.
To clarify too: there is no law prohibiting an employer from looking at publicly available social media profiles in making hiring decisions. Our company recently hired a few people and I definitely looked at everything I could find publicly about each candidate. What you can't do – aside from violating employment nondiscrimination laws – is demand an employee or applicant turn over their password so an employer can log in to a private social network.
I know that companies check people's social media accounts, is there a particular one they check? Also even if you are on private is there still a way for them to see you?
Think about it this way: if you were an employer, what would you do? Where would you check? My guess is, you'd look on Google, Facebook, Twitter, etc.
If you have your account set to private though, or have posts on Facebook targeted to specific friend lists, an employer (or anyone else) can't find it unless you once had it public or if someone you shared it with then shared it publicly.
I know that when I see ads on Facebook or other sites, I neever intentionally click on them. How effective is social media and display advertising like this?
This has been a hot topic in the marketing world for a long time. Many eye-tracking studies show that people are trained at this point to "tune out" banner ads and other display advertising on websites. This is why it is so important for advertisers to ensure their ads are precisely targeted and really are of interest to the audiences they're being served to.
Comments & Feedback
With my company being COACH, I feel that since they have so many different categories of products it is hard to find just one or two specific audience personas. They have different products for men and women so should I focus more on products or people in general when trying to come up with the best persona?
What is the difference between a company that usues inbound marketing vs outbound marketing?
I am in a marketing club on campus and one of our activities in this club is to work with a company and contribute to their marketing efforts, particularly in the East Lansing area. The owner of the company insists on managing one or two major social media platforms, such as Instagram and Facebook, and not being present on any others. For this company, would you reccommend what they are doing now, only staying active on one or two major accounts, or would you suggest that they maintain multiple accounts, but not being as active on them? The owner's problem is that he does not have time to maintain many accounts, so he wants to either be super active on one or none at all.
I completely used to look over Facebook banner advertisments until recently when they started showing me things I've look at on my computer, on my phone app. For example if I was online shopping on my computer and clicked to look at a bathing suit, a few days later on my facebook app it would show me an ad for that exact bathing suit. I found this interesting because certain companies track what I'm looking at and target me. Are there only certain industries that do this sort of targeting or could any brand work this way?
After reading more on inbound marketing, do you think more company's should do their research and become professionals on the subject? Is inbound marketing becoming a technique every company needs to perfect to reach consumers?
Are there any new and relevant social media platformts that are arising in the near future. LinkedIn pretty much has a monopoly on the employee search culture, but are there any real competitors? I'm sure it would look great for companies if you knew about some smaller social media outlets before most people.
With employers looking at social media, especially for jobs involving a lot of work with social media - would it be more beneficial to have a somewhat public, for example, Twitter account than a super private one? Won't the employer want to see what you do on your own social media profiles to see if you could be a good fit for the brand?
As far as social media trends, is there a certain platform we could see as obsolete in the near future? Can we expect new platforms to be popping up every year? If so, do you know of any upcoming social media sites that are worth exploring?
As far as promoting a brand companies seem to overlook Snapchat. Is there any big wyas that you an see companies using Snapchat to reach their target auidence?
My question is in regards to Linkedin. If I already have a full time job waiting for me upon graduation should I/how should I add that to my linkedin.
My brand seems to be doing well across all mediums. Sales look good, brand recognition is very strong, and it has virtually no strong competitors. How do I predict a real "problem" or a cause for concern for the brand.
I was wondering about when future employers are going to look into our social media accounts. It seems obvious that they will, but does that mean that one must act "business professional" 24/7 on all social media accounts even when it is not a business atmosphere? Do you think that it would be okay if they see that other side of you, the non business side of you, as long as it stays appropriate? I think that could be used to your benefit if the employer sees that you can have fun but still be appropriate.
Also was wondering if you think employers look into an Instagram account the same amount as a Facebook or Twitter, when Facebook and Twitter are much more of an interactive base between you and your connections and followers. Instagram is more of pictures only, but I could see where that could be valuable for them to look into as well. Thanks!
My brand isn't focused on sales generated through everyday transactions. General Electric deals in large industrial contracts with various countries and industries. How am I to rationalize ways to increase sales?
As I have been researching my company I also wonder a lot about the target audience and If I am thinking of the right audience when it comes to doing the different projects. For Gucci they can have different audiences with men's line, women's lines and children's lines. How can you tell what the correct audience they are reaching out to>
I have a question about a companies LinkedIn account and if it is important to have to further your brand and your message. My company doesn't update and put anything on their LinkedIn account, so I was wondering if it would be beneficial for a company to have one?
my question is if a company does not have enough money to operate their advertising, their total earning will decreasing?
There is a lot you can do at little costs in terms of marketing. You just have to get creative.
Time and time again we hear the phrase "know your audience"or "know who you're talking to". When it comes to researching this for class projects, I often find myself guessing or making assumptions, vs. cold hard facts. What are some tools or credible sources to go to for this type of research?
I would love to have some advice on this topic as well! I definitely know what you mean about "guessing" when it comes to class projects, I think we're all in the same boat there. I know that the MSU library has access to market research-type databases, but there are so many that it's hard to tell which to use to find out about which audience.
On these social platforms, like a national brand, how better to choose other countries to promote its social networking platform? What should be to consider the social platform is suitable to the brand.
Can you give any advice about using Snapchat for brand marketing and how companies can use it to further engage with their audiences?
You could be sponsored by a company for marketing purposes.
I'd also love to learn more about this. Snapchat keeps evolving, and I find that MSU courses have no information on it. It'd be great to understand it from an advertising perspective vs. a users.
- « first
- ‹ previous
- 1
- 2
- 3
- 4
MSU New Media Drivers License Copyright 2017
What is an easier way to determine a more specific audience for brands that normally have such a large one? For instance my brand is Facebook, how would I determine what their audience when it covers such a large variety of peoples?