Digging Into Your Online Brand

The brand I have selected is Lockheed Martin. They are an American defense, security, advanced technologies, and aerospace company. The products they produce, whether it be a state of the art F-35 lightening II fighter jet that can fly 1200 mph or a telescope with maximum viewing capabilites, the impact is felt worldwide. With this being said, Lockheed Martin is the world's largest defense contractor and the large majority of their revenue come from military sales. 

Lockheed Martin is on facebook, twitter, instagram, linkedin, google+, flickr, and youtube. The main website has the links to all of these social platforms as well as pages of information about Lockheed Martin and their current projects, events, innovations, sustainability efforts, etc. I think that their main website has all the information you could possibly find out about the company (excuding classified information), however with all the different headers and tabs it may be a bit intimidating just because there's so many different things the company has to offer. That's why it's helpful for the company to have different social media platforms that segment company news into a less intimidating manner and then use that to inform the public.

Upon looking at Lockheed Martin's different social media platforms, it became obvious that they do a great job of promoting their new advances and innovations, such as a fully armed naval carrier setting sail on open waters (picture on instagram) or the firing power of the marine 1 helicopter, but how does this exactly create customers and bring in revenue for the company? It's intriguing to see the great power our nation's military has, and definitley encourages patriotism and national pride, but an average joe like me and the majority of the public aren't concerned with buying an F-22 raptor. So where does Lockheed Martin draw the line between gaining public recognition and actually selling their products to real customers? Real customers being the Navy, Marines, Army, Airforce, NASA, etc. What selling tactics do they use to get real sales? Is it even done through digital marketing?  

The brand I have selected is O2. They are the commercial brand of Telefonica UK Limited and have 23 million customers. They run 2G, 3G, and 4G networks across the UK as well as O2 Wifi and Tesco Mobile. They sponsor The O2, an event stadium, the O2 Academy and the England rugby team.

O2 is on Twitter, Facebook, YouTube and Flickr. Their twitter account is mostly the company answering to complaints with links or advice to solve the problem or responding to compliments with cheeky messages. Their Facebook account mainly deals with events or articles pertaining to the company. The O2 YouTube account is filled with videos promoting their products.

The O2 website is very well put together. It has a very high-class, high-tech feel to it. It is set up so that you can learn more about either personal packages or packages for your business. It is very easy to navigate.

Overall, O2 seems like it has its brand image down. They know who they are and are very confident in that image. However, I feel as if though they could do a better job with their twitter account than just answering messages. People are not going to want to follow an account that just posts responses because they cannot see the conversation. I also feel as if though there is a way for them to utilize Instagram, whether it be promoting products and events or selecting something like a “customer of the week” type deal.  So therefor, my question would be what can O2 do to better utilize their twitter account and maybe expand their social media reach?

This semester the brand i choose the QQ. This is a very popular software in China. This brand contains a lot of services. The most popular services is chat online. But this brand has the news, finance and economics, vedio, fashion, cars, education, etc. And QQ has the own Shopping platform. And this brand contains a lot of things. You can use it as a tool for information search, can be used as game developers, you can watch videos, movies, etc., but my problem is that this brand will only advertising on their own playing on the site, rarely seen on the brand's ads on other sites. This does not result in the loss of a portion of the user do?

The reason I have picked IKEA as my brand is because I experienced shopping at Ikea both in person and online. Ikea is my first furnishings option and I believe it is the same for many others. After taking a closer look at their website, I realized that Ikea is on Facebook, Twitter, Pinterest, YouTube, Google+, Instagram and Vine. Ikea is a world famous company that sells a variety of furnishings. Its website divides products into categories base on areas and functionality, such as living room, bedroom and bathroom. Ikea has 360K followers on Twitter and 565K followers on Instagram respectively. But it places Twitter in front of Instagram among the platforms listed on its website. So, is there a significance in the arrangement of platforms and what might be the possible impact?

The Brand that I picked is Amazon.com, they are very well versed in all forms of social media and have covered all of their bases. What I want to know, is the reason that they are so involved in social media because they are a completely online business and all of their customers need to be in front of a screen to be able to interact with the company? 

The brand I choose is JC Penny. As a well-known department store, JC Penny is on Facebook, Twitter, Pinterest, Google+, Instagram and Youtube. The primary content they publish is about anything they sell, but most of them are clothing. Also, JC Penny posts some content about lifestyle. It has about 5 million followers on Facebook and more than 400 thousand followers on Twitter. As for other platform, there just have about 5-20 thousand on each, so Facebook and Twitter are two major platforms. However, consumer seldom interactive with JC Penny on Facebook and Twitter. Posts on FB and Twitter usually just have no more than 100 likes, while on Instagram, it usually got 2 thousand likes. It's obvious that pictures on Instagram have high quality with decoraition and design, but on Facebook and Twitter, JC Penny just post a purchasing link without extra description. I wonder if they can put more effort on Facebook and Twitter, does it will boost the sales? 

My brand is Avon, which I chose because this year I have been really into make-up and testing out new brands. While researching I have found that Avon has a Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Youtube, along with their website. Something interesting and new that I learned was that Avon sells clothing and jewelry. My favorite thing I discovered about the brand was their Twitter does a good job at varying the posts like we talked about in class (for every 10 posts there is a direct ad). The Facebook seems to post the same content taken from their Instagram, so my question would be does the same content work on both media accounts? 

I chose a brand I have a great deal of personal experience with: Johnnie Walker.  Though I have tasted their various scotch whiskeys offered, I have never delved into the various media platforms they have to promote their brand.  After looking through the various digital forms they publish, I am by far most impressed with their website.  I believe it speaks most true to the image they portray.  The site is full of information from the groups of whiskeys they offer for sale to how to drink a scoth whiskey properly.  The vibes given off by the website are the "high class" scotch drinker vibes I feel the brand is not only going for, but clearly the image they own.  There is a brief history on whiskey and the history of the brand itself, as well.  The other platforms Johnnie Walker does not perform so well on, in my opinion.  Their Facebook page is mostly just pictures of the numerous scotch whiskeys they offer and encouraging people to try them.  Their Instagram has a few pictures of the different things the brand sponsors and types of activities it promotes, but again, it is mostly pictures of Scotch and "try this."  The Johnnie Walker Twitter account seems to have a lot more interaction with people that want to display their love of the scotch, which seems fairly adequate to me.  The thing I see most potential in is the current campaign they have: "Joy will take you further."  The campaign was launched in September of 2015 and shows people finding joy in the things they do to find success and that is what encourages them to "keep walking."  I see a great dela of potential is utilizing that sort of idea in a social media world.

The brand I chose is EY (Ernst & Young), a global professional services firm.  It was very interesting to analyze their website and the social media platforms they use because they don't directly "sell" anyone anything.  To generate business they have to sell their people and their services to clients.  So much of their "advertising" is about helping all people in general and creating a positive brand image so that in the future when people need services, they are more likely to connect with EY.  It still seemed odd to me that they don't do at least a little more to advertise themselves and why they are the best at what they do.  Across their website, Twitter account, and Facebook account, all they seem to do is provide information and helpful tips to users and business people.  It's interesting to see that this strategy must be working well for them.  

The brand I chose for this project is Verizon. I personally use Verizon as my phone service and have never been disappointed. I myself never had to do any research, it was my mom who picked the phone company we were going to use. After further researching Verizon I have learned that they do more then just cell phone plans, and I wouldn't have known this without this project. Verizon also helps businesses by providing internet, phone services, TV, and wireless. My question is why doesn't Verizon better advertise that they support these services as well as just cellphone plans? Could Verizon be a true competitor with Comcast if they worked harder to advertise their additional services?

The brand that I chose for this class is Porsche. I have been in love with their cars since my dad bought one in the early 2000s. I had already been following them with most of my social media accounts, but now I am actually taking the time to look at what they post objectively. The first thing I notice is that it seems like they aren’t really trying to sell cars. Most posts are not about the actual models for sale but about races that Porsche is winning, history behind the brand, or other things like the Porsche Driving School in Atlanta. Even the few posts that are about current models don’t say much about the car – they just tough on an interesting attribute of the vehicle and have a link to the website. My question is, are they not doing enough to sell cars? Or is Porsche just the kind of company that isn’t going to get customers through ads online?

The brand I chose for this semester's assignment is McDonald's. Obviously with any huge fast-food/consumer brand, you'll have an audience that is looking to pick fights, complain about your products and try their hardest to tarnish your reputation. How do you think McDonald's and other similar organizations prioritize which comments or concerns to respond to, especially with a following that large? I'm assuming they receive thousands of complaints daily, and while it looks like they try to take the time to respond to many of their unsatisfied customers, I'm wondering what their process is for these types of situations. 

The brand that I chose for this class was UNIQLO, UNIQLO is very popular brand from japan, it is worldwide brand, on many social media we can see it. instagram, facebook, twitter, wechat can see this brand. the website is show all their products and show many image and details. That is something that surprised me. UNIQLO USA website has Chinese new year festival celebration sale! the main page is Chinese new year style with red color. also UNIQLO website page classify is very clear and easy to find what you want. I have create a new account , it have to submit email and address ,some personal information, when you done the create , there will send you email to confirm your information and tell you are their customer now. 

my question is can  we get all all social media channels connect together, put more tags on each social media page? 

The brand I chose to work on this semester is Heineken. Heineken has Facebook, Twitter, YouTube, and Instagram accounts. While looking through their social media pages I was able to notice that the brand has yet to update their platforms since the holiday season. Up until the past few weeks, Heineken has maintained a very strong online presence – posting a few times a week with interactive links for their audiences. The brand is constantly updating its social media pages with brand news and new events that they are sponsoring. One thing that I found odd was that the brand does not include links to their social media pages on their website. Do you think that by not including these links on their website that Heineken is not taking advantage of all that social media has to offer in terms of targeting their specific audience and brand promotion?

I picked the brand Aflac and as I scroll through their social media pages I noticed a few things. On their website they provide a lot of information on how to become apart of the Aflac team along with how to get insurance from them. On their social media sites like Facebook and Twitter, they display what awards the company has won and what they do in the community.

As I kept searching, I saw that they have social media pages for the Aflac duck which has become a symbol of the company. I noticed that the Aflac duck has more followers and likes on it's Twitter and Facebook pages than the Aflac pages itself. Do you think the Aflac duck is overshadowing the company? By this I mean, consumers see the company for a little white duck rather than the insurance policies it provides worldwide.  

The brand that I chose for this class was General Motors. General Motors is on Facebook, LinkedIn, Twitter, Instagram, and Google +. The main things that they are posting on all of their social media platforms are the new cars that they are continually introducing along with the company’s involvement with the community, whether it be through individual workers or as a company. Some of the other things that they post occasionally are how successful General Motors was in the past, the accomplishments of the company, and mentions of influential people that have contributed greatly to the company in recent years.

When I was first taken to General Motors website, the first thing that I saw was the latest news that is out there for general motors, the brands that they carry, and all of the social media platforms that they are currently on. At the top of the website, there are links to tabs for vehicles, innovation, and the company. After exploring their website more, I noticed that they are highly invested in their customers and the within community. They strive to make it their most important goal to make individuals customers for life and to make sure they are treated in a way that will keep them invested in the company.

The thing that I would like clarity on regarding General Motors if: If they are so invested in their customers, why are they not interacting with them more on their social media accounts, such as Twitter and Facebook?

I chose to work on the brand Panasonic. They are on Twitter, Facebook, Instagram, Pinterest, YouTube, and LinkedIn. The only account that I found that was outdated was their Pinterest account which has not had a posting since 2014. For their other social media accounts, they primarily post news articles about major technology conventions and they also post pictures of consumers using their products. Panasonic also posts news articles about other companies that have created a new product or a new innovation in the technology field. Every once in a while a consumer of Panasonic will tweet or post a picture of them using one of their products and Panasonic will usually retweet it. Panasonic targets people who love to stay updated on new technology and all of their social media platforms represent that. Panasonic posts a lot of the same articles or videos across multiple social media platforms. My question is, when interacting with consumers, should you post the same content across multiple social media platforms or should you try to mix it up on each different platform?

The brand that I picked this semester is Target. The company Target strives to aim its focus on a wide variety of individuals. It sells multiple products that can benefit people of all types and ages. Target utilizes a variety of social media platforms such as Twitter, Instagram, Pinterest, YouTube, and Facebook. It gives out valuable information about its products and tips and ideas on how to use them and incorporate them in your daily life. I found out that Target has an array of smaller categories such as Target Style and Target Baby. My question would be: would you recommend a company to have multiple social media sites for smaller subgroups within the company? Or do you think that would overwhelm and confuse the consumer with the overload of information and product placement and that they should just stick with one main company page?  

The brand I chose this semester is Kohl's department stores. After researching their presence online I found that they have established strong social media tactics on Facebook and Twitter promoting a healthy lifestyle for families that can be achieved with Kohl's. While posting helpful recipes and exercise tips along with promoting their products they show a strong interest in the health of their target audience which would be middle class families. One thing I found is their website seemed cluttered with ads and promotions and did not seem to have any sort of message like their other digital media which I assume is to drive business when they get the consumer on their website but it did not seem fluid with the rest of their digital marketing.

I chose Fanta for my brand this semester. After an initial search of their social media, they seemed like a fun, exciting brand to tackle for the semester. Later, while working on my State of the State of the Brand assignment, I realized that Fanta's website is essentially an advertisement for an iOS game they produced with no other information about their brand. All of that information is housed on Coca-Cola (the parent company's site). That is something that surprised me. Moving through this course, one of the things I want some clarity on is if that decision was a good one on Fanta's part or if they should have a more traditional site like their rival Orange Crush. 

Bank of America is my brand for this course. Through all the researches, Bank of Ameica has their own website, Facebook, Twitter, Instagram, Pinterest and some more other social media platforms. Talked about Bank of America, the red logo just comes to people's mind. With viewing their website, Bank of America gives me a thought of professional. Just like other banks, Bank of America has it own online services, and the website gives enough space to show their products to audiences. One thing I notice is that except their own website, Facebook, Instagram, Twitter and other platforms are all become a social medium for people to know more about the world. On Twitter, it also has Bank of America Help, Bank oF America News and Bank of America Tips. Most of them post about the society things, just for helping people to know what happened in the world.

As I mentioned, it own website just gives people a feeling about professional. It has the branches about banking, credit cards, loans, investments and learning. I believe that if anybody has any problem about their cards, they will go to the website to figure out. Also the other platforms are for Bank of America to participate in the society.

The company I chose is Ferrari. Their social media accounts publish content-rich information that educate consumers on their products. Ferrari is a great example of digital marketing that targets a group larger than just the people buying their cars. They have a large fan base, but very few people can actually afford a Ferrari. How can I create such strong a following for a brand like Ferrari just by using social media?

I chose Budweiser for my brand for the semester.  They are on Facebook, twitter, LinkedIn, Instagram, Pinterest, they have a website, multiple Apps such as BUD 360, Budweiser Flash, and the normal Budweiser App.  I would have to say that their digital marketing strategy and tactics are very diverse.  Some of these platforms are much more effective than others. 

On all of these platforms they post frequently and the content is all good however sometimes I think they are missing the “human element.”  I have personally seen bud light for example tweet back at their followers and Budweiser right now is focusing more on the mass tweeting about their super bowl campaign. This makes sense as this is one of their biggest and most successful advertising times of the year but I am a firm believer in getting your audience to engage and interact with the brand will go a long way as far as brand loyalty, the buzz that is built around the brand, and taking a campaign viral becomes much easier.  

Budweiser’s target audience in my opinion is people who are under 30 mostly men or people who enjoy watching sports. For this target audience I feel that being a brand with a strong digital presence is key to your success because anyone under thirty is using their smart phone all the time, on a computer at work or in school, and once they leave work then Budweiser wants to be in the fore front of their mind on their way home when they stop and grab beer.

I am surprised that Budweiser hasn’t done more with interactive digital media. Their digital game is strong however I feel that the brand as a whole could benefit from a national interactive campaign.  Augmented reality, a large event similar to what bud light did with their town, and tie it into their APP.  When people begin to interact with a brand in a way that they haven’t with other brands through a digital and innovative platform that’s when I think that a strong brand recognition and loyalty is formed.  The brand already does a great job making their customers have an emotional connection through their commercials that inevitably viral however I feel they need to begin pushing the digital envelope.  By pushing that envelope they could become a little bit more like coke in that customers would not only feel emotionally connected but they would have an interactive relationship with the brand. 

I chose 'Sprite' as a brand to analyze and  Sprite has lots of social media accounts which are Facebook, Twitter, Instagram and Tumblr. An official Sprite webiste has links to directed these social media pages. Around 20 millions people liked Sprite page on Facebook, 260 thousands followers on Twitter account, 137 thousands followers on Instagram account. All of Sprite social media accounts posted various commercials and events. Also, I visited Sprite official website, and it gives me a strong impression with a simple picture and a Youtube video. A slogan on the picture was 'Obey your thirsty' and it is simple and strong. Why is their website setup this way? I personally think that Sprite made their website as much as simple to give a clear impression to people who visit the website. 

I have chosen none other than "Facebook" as my brand to analyze. My initial thought was to get on Facebook to see what I can find on this social media in specific, regarding the social media itself. Of course, there was already a page dedicated to Facebook, on Facebook. What I found was that there are well over 100 million people that "like" this page. Taking a look at the page info I found their mission; "to give people the power to share and make the world more open and connected". Scrolling through the timeline I found several posts about helpful hints for Facebooking, posts that address rumors about the no longer free Facebook, to what donations and where in the world the Facebook community has contributed, and promotion of causes. Visiting its Twitter profile, from a quick glance, Facebook has 14 million followers. On here, it is hard to miss the use of visual content as Facebook posts about "sticker packs" and endorses new products. There are many questions answered and responses to followers and links that lead you straight to the Facebook site. Their Youtube channel has a variety of videos, from again, helpful hints, to a stream of videos that have to do with "what is on your mind". There are a few "how to" videos as well that allow you to have a clear visual of how to preform basic functions on their site. Their Instagram features a mixture of videos and pictures that seem funny and interesting and have some kind of relation to Facebooking. Considering all the social media platforms used by Facebook, I would say that their mission is obvious, to make the world more open and connected.

There does not seem to be much advertising for joining the site and my question here is that how do people who are not as active on any types of social media, learn about the many benefits of using Facebook? Has the social network site become so well known that word travels by mouth? Do people encourage their friends, coworkers, family members, or spouses to join Facebook and its growing community just by the mention of its name? 

The company I chose to follow, Samsung, has a fairly substantial social media and online presence (as I would expect from a technology giant). As of now, Samsung USA has accounts on Facebook, Twitter, Google+, LinkedIn, Twitter, YouTube and Flickr. Overall, Samsung does a good job of being consistent and posts 2-3 times a week, but much of it is repeated across platforms. All of these sites have substantial followings ranging from 36,000+ (YouTube) to over 1.2 million (Facebook), with the exception of Flickr. There are only 186 followers on Flickr as of now.

In addition to their social media pages, Samsung also has a blog, which can be found here, and an email marketing list as well. The blog serves consumers and shareholders in a number of ways, including a description of their culture, a section on all their products and also a press resources section. The content on this blog that is directed towards consumers is great stuff; with reviews, articles on new technology and press releases.

However, my question is regarding their content. I understand it is all well and good to be consistent with your posts, but me personally, I don't want to go on Twitter and see the same post I saw on Facebook, as well as the same post I saw on Google+. Is there an advantage to this I'm not seeing? Or is Samsung being lazy and not trying to really interact with each "niche" market?

My brand is AT&T. AT&T is on every possible platform--social media (Facebook, Twitter, etc.), email marketing, television (commercials), radio advertisements, and street ads (on buses in big cities, digital screens around cities, etc.). They publish content related to the data plans that they offer and the expansive areas across the country that they offer service to. Their website is very diverse, and they have the option to do many things regarding data plans and things of that nature. AT&T is on every platform possible, so there isn't really any clarity that I am looking for in regards to why they wouldn't market themselves on a specific platform because they have the budget to make themselves known to everybody. That said, this AT&T is extremely established, though their present marketing is more focused towards maintaining its consumers and bring in new ones. 

Kroger is the brand I selected for assignment #1, I think Kroger already had a complete social networking system. There is a detail I really like, whether twitter, instagram, facebook, or Youtube, the backgroud picture are all the same. That is really keeps consistency of the brand and helps deepen viewers' impression for the brand. My question is the brand always emphasizes the characteristic of the brand is that great food with low prices, but the price is higher than the Michigan local supermarket Meijer, and it is also not the best for the food quality comparing with some other supermarkets. So, I want to know what is Kroger's advantages to defeat other local supermarkets in other different areas?

The company I selected is Gillette. Gillette utilizes Facebook, Twitter, Instagram, Youtube and Google+ in addition to their own website. The first thing I noticed about their website was how easy it was to find information and how well organized it was with tabs for products, coupons and shaving tips. One thing I really noticed about Gillette is how spotty they are on Facebook with updates/posts coming almost an entire month apart in some instances. One platform they are extremely active on is Youtube with many posts in pretty consistent intervals. They are also much more active on Twitter with multiple tweets a day that not only promote their products but they also mention other companies in their tweets. They are more active on Google+ than they are on facebook but still don't post nearly as much as on Twitter or Youtube. Gillette runs two main instagram accounts, the official Gillette account and the GilletteVenus account which markets womens shaving products. Although they have accounts for both types of products these accounts haven't posted much. This really makes me wonder why a company as large as Gillette would not utilize all their social media accounts to their full potential to market their products? 

I’ve selected the innovation and industry giant General Electric.  They have a presence on every developed continent in the world and are a multi-billion-dollar company.  While going through their website and their various social media channels in particular I seem to notice a lot of repetition.  If you look at their Facebook page and then at their twitter you see the same link to the same article.  It seems to me that they would have the manpower and resources to be giants in the social media realm.

Why is it that a company as wealthy and world renown as General Electric so lazy when monitoring the manor in which they put content on social media?    

My brand is Nestle. They have a very strong social media presence, they are active on Twitter, Instagram, Facebook, Pinterest and Youtube. They also have multiple accounts for varying countries including Egypt, Ecuador and Mexico. They also have accounts for Nestle Tollhouse and Nespresso. Their content ranges from the different platforms. On Pinterest the Nestle account shares recipes and on instagram they share ads, along with YouTube where they post their commercials. 

I would like some more clarity on why Nestle chooses to different accounts for different countries, I understand that it makes it more customized for the target market, but with technology everything translates and it seems confusing to have 6 different Nestle twitter accounts. 

I have chosen the brand Colgate. I discovered that they are currently present on Twitter, Facebook, and Youtube, along with having their own personal website. I was very surprised to see that Colgae would decide not to have an Instagram account since it is a purely visual social media platfrom, and Colgate specializes in solely improving oral care, which is visually appealing. My question is, why would a big company like Colgate decide not to utilize such a big social media platform (Instagram) to their benefit since they are specializing in visual changes for customers, and potential customer?

I chose Bud Light as my brand. As you probably know, they are active on social media including Facebook, Twitter, Instagram, YouTube, etc. They were recently the first alcohol company to be in the "live story" section on Snapchat, where a team of Snapchat staffers pick the best user-generated content to feature. Why don't you think more brands are using this social media outlet to advertise and get their brand out there even more?

The brand that I chose was World Vision. They have a very strong social media and online presence. This makes sense because most of their business is done online. One thing that I found odd is that for several social media site they have multiple accounts for different area of the globe. While I can see why this would be beneficial to segment their efforts that way, those accounts seem to be way more active than their Worldwide account. This is to the point where it looks neglected in comparison to their other accounts. Why is that?

Another thing that did not make total sense is that their instagram account is not really promoted on their main website. If it were not used as much, this would make sense, but it appears to be the medium that they recieve the most engagement on. If this is so successful as a social media, why would they not promote it more?

I chose Fiat as my brand. Fiat has a social media presence on Facebook, Instagram, Twitter, Pinterest, Youtube, and Tumblr. 

On their Instagram they post pictures of their cars in many different places with different landscapes giving Fiat owners inspirational sayings like “Open up your mind to a beautiful drive.” Their Instagram posts are very native and it doesn’t look like Fiat is just posting ads all day. Their Facebook posts are quite similar to the posts they put on their Instagram, many pictures with fun sayings. Fiat is an international brand so for all of their social media pages they have a specific page for USA and different countries. 

Fiat’s website is very organized and exciting to look at. Their website has a section called “Mix & Mingle” which shoes posts from all of their social media accounts and also has links to them to keep their customers connected. 

I found that Fiat has really interesting posts but they don’t take the time to communicate with their customers very often. Many people post picture of the new cars they just bought, or they tweet at Fiat and they don’t ever seem to respond. My question is, why would they have all these awesome posts and not respond when their customers interact with them? 

I chose the brand Bloomingdales. I wanted to do this because I love going to New York and Chicago to go to Bloomingdales because there are none in Michigan. I wanted to see how the brand reaches out to consumers who are not close to them. I noticed that Bloomingdales is on Facebook, Twitter, Instagram, and Youtube. They tend to publish pictures/posts with clothes, shoes, or different outits. It's interesting because when they post something they are sure to include the specific designer, which makes it easier for consumers to find that specific product. I noticed that their posts appeal to more of the "trendy" side of things. However, Bloomingdales is on the more expensive side of things and I find it odd that don't post about sales. Do you think it would be beneficial to their customer base if they were to post about different promotions and sales on their most popular platforms?

I am working with the brand Gucci. They are many different platforms such as facebook, twitter, instagram, foursquare, tumblr, youtube, pintrest, google+ and a few others. I think that it is great that they are so many different sites and that they update it regularly. When i was on the site they only said a few of the sites they were on. When i looked at their google + account i noticed they were are on more platforms than their website stated. I was very confused by this because if i wouldn't have been doing this project and looking at everything than i would have never seen their tumblr and a few others. Why do they only put some of their platforms on the site and put other links on the different social media pages?

My brand is COACH; after studying their Medias, I discovered they are on Facebook, Instagram, Twitter, Pinterest and Snapchat. Their content on both the website and Medias are mostly promoting their purse collections. Their website is what shocked me the most; instead of having a home page, letting users be able to choose whether they're looking their other merchandise such as watches or perfumes, they posted their most recent purse collection and prices as their home page. Another example: on their Facebook, a majority of the content posted was either a picture of a women and a purse or a plain picture in black and white stating their most recent sale.

My question would be 'why is COACH focusing most of their promotions on only purses and not their other merchandise'? If they changed their Medias and websites to promote other merchandise, do you think it would help boost overall profits or hurt it?

My brand is Pampers. Upon visiting their website I noticed they're on most of the big social media sites like Facebook, Twitter, etc. Their website is well organized but a bit overwhelming for someone new to the brand. Something I noticed that I was confused about was that there is a shopping cart but no option to buy products from their site. Instead, when looking at the products it gives you a pop up of other places to buy that product. I'm just wondering why a company wouldn't have the option to buy prodcuts online from them directly as well as in stores?

My brand is Macys, they use all the major social media platforms. From what I see their website looks a little outdated. But do you think it would beneficial for them to update their website or do you think that would just confuse / annoy their customer base. 

My brand is CapitalOne. Their platforms consist of Facebook, Twitter, YouTube, LinkedIn and Instagram. Something surprising to me was that they shared a lot of sports relatd posts on their Twitter and openly rooted for specific team, even college teams. On their Youtube, they post their latest TV ads. Their Facebook had not been updated since New Years Eve, which troubled me at first, but for the most part they seem active on their platforms. 

One question I have is do you think Instagram is a viable platform for a company like CapitalOne? Another question I have is if an online presence for a company like CaptialOne is better, equal to, or less beneficial than their TV/print ads? 

My brand is Walmart. They are on Facebook, Twitter, Pinterest, and Google+ mainly publishing articles about product suggestoin, caption contests, and sports chat. Thier main virtural presence is on their website which dominates views. 

My main question to you is how do big corporations handle fake social media accounts? Walmart has only posted to their G+ page two times, and some believe it is a fake account, but no statemnt has eer been givien by Walmart. 

My brand is zara, zara is a very popular band in the world, so they use almsot every platforms. but when i login their offical website. the first i see is the sale stuff, the second link is their new arrivals. i have no idea why they put sales on the first, not the new arrivals on the first. is this a good ideas help them to sale more stuff??

My brand is Rolex and they are active on most social media platforms, but not Twitter. All of the other bases have been covered (YouTube, Facebook, Pinterest, etc.). I'm just wondering why they wouldn't engage on Twitter, seeing that it is very popular nowadays with online communication?

My brand is Adobe, and they're on most social media platforms (FaceBook, Twitter, Instagram, etc.). They do a really good job of publishing content that doesn't constantly sound like a sales-pitch or promotional deal. They usually repost their user's work which I think helps build their customer relationships and promote creativity, not just sales. Is it smart for a company to keep their promotional deals/sales on their main website, and communicate on a more personal level using social media sites?

How do I improve my Klout score this semester?