Digging Into Your Online Brand

Dinsey is on everywhere. I would say there is not a digital platform that Disney isn't on. They publish a lot of content that is child friendly because they want to draw all people. There website has a lot of things and a lot of hyperlinks to draw everyone into the website. The weird thing I have an issue with is they really do not use hashtags. They need to be able to implement for sure!

My brand is Publix, I have noticed that anything posted on one social media platform, is almsot always reposted onto another, I was wondering what that advantage is of this? To have the exact same infromation just posted on different mediums? 

My brand, Estée Lauder, is on several digital platforms. These digital platforms include: Facebook, Instagram, Twitter, GooglePlus, Snapchat, and many more. They publish mostly promotions, new products, and services. 

Why does Duracell have so many likes on Facebook? They have over six million and their nearest competitor Energizer has around 100,000, why is the margin so great?

My brand, the National Australia Bank, is available on several different social media platforms. However, they do not have an Instagram account. For my age group, I find that more of my friends are on Instagram than Twitter. I'm wondering whether or not the NAB realizes this and is therefore trying to target an older demographic. I think that it would be smart of the NAB to create an Instagram account because there are several future entrepreneurs and young men and women graduating from college that are in need of a great banking system. 

What are the advantages of having multiple accounts for one social media site? My brand, Canon, has a Facebook page for just about every country and I feel as if some of them are unnecessary.

I am curious why my company, Total, does not build seperate social media accounts for shareholders and ordianry people interested in their company. Their website content seems tro be very evenly divided and yet their social media is not. Why is that?

My company, John Deere, tends to post the same types of media (photographs, videos, re-posts) on all of their social media sites. This has made it difficult for me to decipher what strategies they are using exlusively for each individual site. Their platforms do have more success than other tractor/agricultural companies, but that is simply because they are John Deere, not so much because they've mastered a strategy. How can I dig deeper? 

My company, Wolseley Plc., doesn't focus much on their social media converge.  They rely on their subsidiary companies to maintain social media presence. It reminds me of how P&G doesn’t directly advertise as a parent company, but instead relies on their subsidiary brands to maintain customer relationships online. Is this an effective strategy?  

Social media is similar, why do more and more new social media appear?

some brand send newsletters to their coutomers, but i think most of the customers do not like to read the newsletter, most of the customers like to use online shop, why these brands still send newsletters to their customers, these newsletter spend a lot money.

In addition to being active on multiple social media platforms with a consistent message, how important is search engine optimization to the success of a brand? Could a company still thrive if they are active on social media but don't use enough, or the right, key words in their posts/on their website to bring in as much traffic as they potentially could bring in?

The brand I chose was Costco and has many media platforms including Facebook, Instagram, Google+, and Pinterest. Costco does have a Twitter, but there is no tweets on the page. I feel like Twitter would be a great way for Costco to reach out to the younger generation of consumers, so why do you think they don't use Twitter?

Since a company who does really well with social media can boost their position in the market, could a lack thereof actually harm them?

How important do you believe social media is for a successful brand?

What would be a good example of a company that utilizes some social media platforms and not others? What are usually the reasons behind this? I chose Chevron and I noticed they used most of social media except for Instagram. This was obvious to me since I don't think anyone would follow an energy/oil provider. Their Facebook and Twitter contained quality images--so why couldn't Chevron just use those on an Instagram account? I thought that was interesting since they are so advanced in their social media.

I chose the National Australia Bank as my online brand. Not only did I learn a great deal about the purpose of the corporation, but I also discovered the true meaning of the NAB. The National Australia Bank offers a range of products to it's consumers. Through the NAB you can apply for credit cards for personal or business uses, savings accounts, transaction accounts, internet banking, insurance, personal loans, international plans, and home loans. Prior to completing this assignment, I did not know how big of a role social media played in the  banking world.  I found accounts for the NAB on Twitter and Facebook. I followed their pages, and I researched the content that they post on their blogs. This is a great way to reach out to customers all around the world. Social media is a universal medium that unifies consumers on a common ground. Through utilization of social media, the NAB can reach four of its' main nations with ease, the UK, the US, Australia, and New Zealand.

The brand I chose to examine was Oracle - the leading IT and sofware service provider specializing in cloud application and platform services. Wow is that a mouthful! At first glance, this company seemed highly too complex to have what I would consider a successful social media marketing strategy, but apparently I was wrong, and here's why:

The four main platforms Oracle uses are their website, Facebook, Twitter, and Youtube. And while the branding is almost identical across each platform, it seems that the company uses each platform to push out content of a specific taste. For example, the company's website is highly simplistic in style and fairly easy for users to navigate through, even if they aren't fully knowledgeable on the subject of the company (like me). This makes the company known as an organization that cares about its customers and wants to ensure they have the best customer experience possible. However the idea of being a company that cares about its customers is highlighted in a different way on the company's Facebook and Twitter accounts. On the company's Facebook and Twitter accounts they show their care for customers by providing them with additional, or supplemental, information outside of the company's own interests to help their customers further succeed in their own IT or software related endeavors. Ultimately the repition of this content creates the sense of a community formed between the customers and the company, making the customer feel more comfortable and at ease. Likewise, Oracle's Youtube account markets and brands the compnay in a similar character. As a way of showing the company cares about their customer's best interests, the company's Youtube channel is full of videos that examine, in depth, the ideas behind the company's cutting-edge, innovate cloud application and why it is better than any other competitors in the industry. By tailoring their content to this type of message, the company is in a sense trying to communicate that they're the best in the industry and they want you to have the best.

Overall the company does a fairly good job at communicating their brand as one of ease and innovation, and equally as one who cares for its customers, through the different content that can be found on their various platforms used. However, one thing I would question about their media usage in connection to their brand would be why they use such subject specific language (meaning language solely used for understanding software and IT development) to market their services if they, as a company, want to help everyone within an enterprise. To me it seems more logical to break down that language (and information) into laymen's terms for a larger audience to understand.

The google and baidu are the same website and have same fuction. Why should we use two different search website?

I selected Lamborghini as my brand and I was able to aduit their footprint. They are all social media platoforms such as Pinterest, Twitter, Facebook, Instagram, Google+, YouTube, WeChat, Weibo, Youku, Linkedin and RSS. The type of content the brand's website publish about the model types, the company histories and which car dealers & services provides option to buy and repair Lamborghinis. It has galleries of the different types of models and customer service infos.  The website looks very professional and it provides a brief overview of the models ocver the recent years.

What I don't get is why is the brand on WeChat and Weibo and also how come they do not list the prices?

I have come across that are some of the cars and models are only for certain continents and some are only for displayed only.  I wouldlike to some clarity on the prices of most of these recent models and if the car prices can only be find out through car dealerships instead of using 3rd-party sites.

My brand was Cartier. An extremely elite and high class jewelry brand worn by only the top 1%. That being said there were a couple things that confused me about their marketing strategy. One of the things that I thought was odd, although not necessarily a problem, was that every bit of information on their company, their history and their identity, was in the form of a video. This was very appealing to the eye as they used special effects and beautiful scenery to display the level of class their brand was to represent. 

It also struck me as strange that, with high profile celebrities from all over the world wearing their jewelry, they did not have any endorsements from them. In all of their videos and advertisements they use only nameless actors, typically young adults. It seemed to me that establishing their brand with some of the celebrities who wear their products, Angelina Jolie, Zac Efron and many others, that they could offer something more, that being a ticket to the high class lifestyle. 

The final thing that struck me as strange was that, although they use young adults in their advertisments and appeal to a fast paced high class lifestyle, they are not on some of the newest types of social media. The only social media accounts they had which I could easily find was, Facebook, Twitter and Instagram. One suggestion I would make would be to create a Snapchat account, showing how tirelessly the master jewelers in their employment work to create these beautiful pieces of art.

My brand is GoPro, and thankfully, their digital "footprint" is quite spectacular! They have a strong presence with consumer interaction via posted videos and images on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, etc. Their website is quite consumer friendly and easily navigable, and is visually aesthetic for a brand more focused on advneturous millenials. They publish a variety of posts, from featured videos and pictures of the day submitted by users (which is grat "free" advertising AND it encourages brand loyalty and relationships), to traveling articles, professional sports information, just awesome photos, and they limit how many posts are about actual products. The only criticism I have is that their social media accounts include almost all the same posts and content for the most part (Pinterest is probably the most unique and they're still all cool pictures). My burning question is... why do brands do this, and how can they find a happy balance between getting all their information out on social media and keeping a presence, while differentiating the different platforms and utilizing their fullest potential? I've always wondering when to post something to Twitter and not Facebook, and vice versa, especially when you want the content to get to everyone.

The company I chose was Staples. Staples is a chain retailer that sells office supplies, furniture, equipment, copy and print services (not provided in all stores), and more. It is on all major social media platforms, such as, Facebook, Twitter, Instagram, and LinkedIn. I like that they take full advantage of the holidays and special events as a way to get attention for their products. Their website is very organized, which makes it easy to find the products or services that you are searching for. The only thing I noticed was that people are unsatisfied with their online help center information on their website. They do not give much information about what to do, most of the solutions are to call in and ask personally. Why don't they give customers a chance to ask questions and post complaints publicly so that others can see their responses to each comment, which could help other customers if they are having the same problems, as well as, show that their company is eager to answer the consumers questions and help fix any problems?

I chose Chevrolet as my brand. While reviewing all of Cheverolet's social media platforms, I noticed that they are big on staying ahead of the competition with regards to technology. They have added many cool new technology features to their cars, and even as a some what tech savvy college student I didn't understand what some of these features are, or how to use them. I couldn't imagine someone like my grandmother buying a new chevy and trying to figure out how to use some of these features. Chevy is already very active on YouTube, Why do they not post any tutorial videos on how to use this new technology? For example, why don't they make a short YouTube video with step by step directions on how to connect your smartphone to the car? 

The brand I chose for this semester was Sam's Club. As you're probably well aware, Sam's Club is a membership-only retail warehouse club. They offer a wide assortment of products and service. They're also very active on almost all social media platforms such as Facebook, Twitter, Instagram, Google+, YouTube, etc. I chose Sam's Club because my family has been members there for years and I'm fairly knowledgable when it comes to how their company operates. They're known for offering quality products at valued prices. Costco, being their main competitor, offers a similar array of goods and services like Sam's Club. When it comes to Sam's Club's social networking, they primarily focus on advertising their products/services and the deals they have to offer. Instead of targeting individual groups, Sam's Club tries to market in a broad sense and appeal to a great number of people. My question is, with similar offerings and prices as their competitors, how does Sam's Club find an upper hand against companies such as Costco? Just hoping to have the preferance land in their favor?

I chose the the Italian brand “Etro.” Etro is a huge fashion empire in Europe that provides unique, high quality clothing. It’s actively engaged on various social media platforms including Facebook, Twitter, Instagram, Pinterest, and Youtube. The company seems to be consistent with their posts on all platforms and when visiting each platform, I noticed the same style and got the same feel. Etro’s website, etro.com, is compelling, complete with their clothing you can purchase, photos of different collections, videos, an art gallery, etc. The website has so much content that it actually becomes overwhelming and you almost forget what the company is even selling for a moment. My question is— how much is too much? How can a brand decide when they have too much content on their site that it’s actually harmful to their marketing, or is that even a real issue? Is less ever really more? I’m wondering if maybe their heavy content on their website reflects an Italian culture and appeals to a European audience more than it does to us in the U.S. It could very well be a clash of cultures but having never been to Italy, I don’t know for certain. 

I chose Boeing, an innovator and leader in the field of aerospace engeneering and commercialism. They not only are the largest manufactuer of aerospace terchnology in the world but are also making incredible strides toward the final frontier, space. They are constantly updating their technology and finding new ways to increase their influence in the world of commercial and private air and space travel. One of the most interesting things that I found was their high involvment with the military and how they supply most if not all of the aircraft that is being utilized by the U.S. Military. So my question is, how can Boeing, being such a large company, and its products being so high in cost due to manufacturing and customer base, sell more to the regular consumer? I understand a regular Joe is not just going to buy a 747 but whats stopping me from investing in their future?

Taking a look into my brand, which is Sharp, has led me to realize that they have multiple products, aside from televisions, that I was unaware of. I have found that they also specialize in appliances and workplace technology which, without research, I may have not discovered. One of the things that currently puzzles me is that if Sharp desires to portray itself as a innovative company that uses advanced technology, why do they not make a substantial effort to market these products in the new social media marketing driven society?

I chose Sam's Club as my company to investigate. Sam's Club is on almost every social media outlet such as Facebook, Twitter, Instagram, and GooglePlus. The content that Sam's Club post on most of these medias is virtually the same. The promotions they post all use the same pictures but have slightly different captions. Their home site is user friendly and easy to use, it quickly helps you to find products that you are interested in with a simple search of a keyword. The one thing I would like to see Sam's Club do is to provide different promotions on their social media sites, like providing different promotions that are catered to the majority of users on that specfic social media site.

I chose the brand QVC that stands for quality, value, and convince. QVC has platforms on Instagram, Twitter, Snapchat, YouTube, and Facebook. The company post consist of content the displays new things that there company has on sale at the time, as well as fun and exciting things they may be going on in todays world. Instagram is there best social Platform that they are on which contains consistent post of what is on special for the company at that time and also provides and immediate visual. The companies website is all over the place and I don’t think it properly conveys the most important things for customers right when you hit the sites homepage. I don’t understand personally why QVC has so much on the homepage. I also don’t understand why they post things on their Facebook that are irrelevant to there customers sales, nor why they have a Snapchat that I have not seen them use.

I chose ALDI as my brand to explore for the semester. They are on all of the main social media platforms including Facebook, Twitter, Instagram, YouTube, etc. They are simple and direct across all platforms, but are extra content heavy on Instagram. Their website emphasizes deals, recipes and is basically a hub for their core messages of being the "smarter" shopping experience. One thing that I would change about ALDI's online presence is personalize it. It feels like a large corporate entity is trying to engage with its customers, when really they should be using real people to engage with customers on a more intimate level. 

I chose the brand Zara, a large, international, fashion retailer. Through studying and investigating their online social media presence, I found the company to be on Facebook, Twitter, Instagram and Pinterest. Their message on all of their social media are accounts parallel each other and I don't really know if that's a good strategy or not. I get that keeping a common message and maintaining some simplicity is important, but when something is posted on Facebook, the exact same thing is posted on Twitter, Instagram, and Pinterest. Anyone who follows these accounts will see the exact same thing from the company on every social media platform. I don't neccessarily think that's a good thing. Adjusting the message to fit each of the platforms more appropriately seems like a better way to reach the consumer. When it comes to responding to consumer comments/complaints online, they are very active in reaching out to those who need help or have comments. I just wonder how often issues are resolved solely through social media communication. It's great that people feel like reaching out through social media will resolve that issue, but they'll immeadiately be sent to the customer service office of the company. Is going through social media to reach the customer service office just adding an unneccessary step in resolving whichever issue is at hand?

I chose to audit the brand IBM. IBM has a social media presence on Facebook, Twitter, YouTube and LinkedIn. They publish a lot of articles and videos about their recent business acquisitions and steps they're taking to further their innovative software. Their Facebook and Twitter pages mainly contain testimony from IBM employees and satisfied customers. In my opinion, content that includes IBM's Watson is the most interesting. The IBM website is exactly what you would imagine a multi-billion dollar IT services and solutions company website to look like. The website was very easy to navigate and allowed visitors to see IBM's past, present and future. 

If IBM, Google and GE all compete within the same area of business, they mostly provide the same services and they make billions of dollars, how important is social media presence to their companies? 

I chose Johnson's for my brand. Johnson's is a branch of Johnson and Johnson and focuses mainly on products for babies. Their website is very straightforward and provides access to their social media sites from the homepage. They use Facebook, Twitter, Instagram, YouTube, and Google+ to reach their target audience. Their social media accounts are colorful and full of pictures of adorable babies and toddlers. Their Twitter account is more informative than many of their other social media accounts. The company often tweets facts for helping to keep babies safe and provides links to buy their products. Johnson's has nearly 50,000 followers on Instagram, but only about 200 or 300 people like their pictures. I found it interesting that many of their posts do not even include their products. Some of the pictures could be for Huggies or other baby companies because the products aren't always displayed. So my questions is, how important is it for followers to "like" a tweet or Instagram post? Their followers are seeing the post, but something is causing them to not click the "like" button.

For this assignment, I chose to use the brand Volvo to study their unique marketing strategy. When I chose Volvo, I thought they were just a foreign vehicle manufacturer but it turns out they are a large and booming corporations, manufacturing not only luxury and safety-conscious cars, but also trucks, offer financial services, and even have their own sports league. Volvo does it all, but I wondered what their marketing strategy was like. They do what they can to make it efficient, but with such a large brand that is so widespread, is it possible to condense it even more?

Volvo uses the name "Volvo" for most of their services and products offered, but is this the smart thing to do when using a target marketing strategy? To appeal to the most consumers possible, would it be in Volvo's best interest to give separate names to each of their branches to avoid confusion?

I choose Harley Davidson for my brand. I choose this brand because I have always been fond of the brand and motorcycles, in general. The company is on all major platforms like Facebook, Instagram, Twitter, LinkedIn, ect. I noticed that they don't communicate with their followers very much on their social media pages. They mainly just post about their product. For me, the website was a little hard to navigate because they had several drop down menus that seemed a little glitchy. Besides that, the website had dzens of options and resources for riders. For example, they had a search bar to find nearby location that give riding lessons. I also liked that each bike was highly customizable. I think Harley Davidson's social media page has lot of room for improvement. 

I’ve chosen The Home Depot as my brand to explore this semester. Their familiar trademark orange color and go getter attitude is known throughout the nation. They stand as the largest home improvement chain in the world and garner a following on various social media platforms that matches this reputation. However, even though they have a large number of followers, their communication and highly esteemed customer service reputation that they claim to have in their advertisements is not as reputable on their Facebook page.  More often than not, you will find most of the top comments from dissatisfied customers who had a poor experience with The Home Depot either at their homes or in store which are then responded to with fairly generic apologies leading them to the service team email with further concern. I would like to know why such a large company that’s prides itself on providing quality customer service wouldn’t spend more time or resources communicating with customers and openly discussing solutions to their problems.

The brand that I chose to evaluate is Visa, it has a large online presence, utilizing different social media channels like Facebook, twitter, Linkdin, Youtube and Instagram. I found that Visa posts the same thing on all of its social media channels and updates them regularly. I think its good that there is a consistent message being sent, but my question is if it would be smarter to have the way that the message is delivered be altered specifically to fit the different social media sites better, rather than just sharing the same exact message.

I chose Publix, a large grocery chain located in mostly the southern parts of the United States. They are on almost all social media platforms: Twitter, Facebook, Instagram, and Pinterst. They are focused on customer service, and so they post alot about their employees and their commitment to the store. There are also alot of pictures and recipes posted on all platforms to demonstrate the different meals that can be made with products from the store. The main thing I though was odd about their onlinepresence is for as much as they focus on customer service, they don't post alot about their customers. I've noticed that alot of brands like to engage their customers by reposting photos or videos that their customers post with their products. I don't seewhy Publix doesn't do this with customer's photos of them shopping or creating meals from the Publix brand foods. They could even create a hashtag in order to further expand their following. I fing it strange that they have yet to do this. 

The company I chose was Union Pacific.  Union Pacific services roughly 2/3 of the US and is known for their premier service.  They have many social media platforms such as Facebook, Instagram, Twitter, Google+, LinkedIn, and YouTube.  The content varies between their social medias, which I thought was very interesting.  One question I have for them is why doesn’t their Instagram have more information about the company? Their Twitter, YouTube and Facebook have a lot of information about Union Pacific, however their Instagram is mainly a photo collage.  Also, with the large following that they have why do they post so little? At first, their website came off as overwhelming, however once I started digging into their content I found it very informative.  

Goldman Sachs is on many of the main media platforms. This includes their own website, a Facebook page, a Twitter page, and a LinkedIn page. I was not surprised to find out that these were some of their main forms of online communication. Being a large Investment Banking firm I thought it would be interesting to see how they reach out to people and try to bring new clients in. From my research I found that the website is very professional and uses most of the companies core colors. One tab that really caught my eye on the website was “10,000 Women”. At first I was very confused when I saw this but after reading more into it, the idea is very cool – especially for a young woman who hopes to enter the work force one day.  The programs “10,000 Women is a global initiative that fosters economic growth by providing women entrepreneurs around the world with a business and management education, mentoring and networking, and access to capital. To date, the initiative has reached over 10,000 women from across 43 countries through a network of 90 academic and non-profit partners.” This program to me sounds very amazing. I found it interesting in what is normally a males field Goldman Sachs is trying to bring more women in!

 In my opinion their Facebook page was not very impressive and their twitter account was mostly articles talking about Goldman Sachs and to me some boring things going on in the financial world. When looking for information I would go directly to the Goldman Sachs website.

I've chosen Spotify as the company I want to rearch for the duration of the course. Spotify is a music streaming company that has essentially replaced iTuenes and how we listen to music altogether. has branded itself thoroughly well using the slogan "music for everyone". And their social media seems to be consistent with that. After researching their account across multiple media platforms, I came to find that not only do they post content related soley to music but also interactive content - attempting to engage with users through musically based questions. Posts typically range from content generated by the company while mixing in posts made by artists or musically based companies. I ran into the problem of finding the successfulness of their social media campaigns and what they base their efficacy of them on. 

The company that I chose to explore for my brand is Toys"R"Us. As I imagined, the brand is hugely popular across multiple social media platforms including Facebook, Twitter, Instagram, Pinterest, YouTube and now Snapchat. All of the information shared on social media websites is clear cut and simple so that audiences can read the information and get straight to the point facts. Much of the information across the different social media platforms is similar, but each has a different way they share information. For example, instagram lends itself better to sharing pictures of different types of toys and shows what is popular now. Also, YouTube provides a channel of unique videos that are used on television commercials. Snapchat was introduced to Toys"R"Us' marketing mix during the past 2015 holiday season. A few geo-filters were applied in stores and were available to be used by customers throughout the holiday season. Following the popular turnout of using Snapchat for the holiday season, Toys"R"Us is thinking to introduce Snapchat to its marketing mix as a more permanent tool. My question is, how can Toys"R"Us analyze how Snapchat is increasing their sales? I'm unfamiliar with how companies do this with Snapchat specifically.

I choose to "audit" Allstate for this assignment. I love Allstate's "mayhem" commercials, and I think they do an amazing job of advertising throught this medium, so I wanted to see what their online presence looked like. I found that Allstate does a lot of the things we talked about in class: it has a blog, gives good advice about things that people actually care about, and helps its customers and noncustomers alike with good, relevant information. Allstate has so many products and offers so many services, but they do a great job of tying it all together on their different social media platforms. However, all of their products are pretty relatable (insurance, duh). This got me thinking, how would a large, established company like Allstate most effectively introduce a completely new product online that maybe didn't exactly relate to all their other, already very established products? For example, Amazon moved from being a book company, to selling all sorts of products, to now even having an "Amazon fire stick" for you to broadcast onto your TV. Textbooks and broadcasting onto your TV aren't exactly the most related, so how would a company like Allstate introduce a new line of something like backpacks, for example?

The brand i chose was Lexus, They have many social media outlests, they have Facebook, Twitter, Instagram, YouTube, Google Plus, Vine, and Tumbler. There website is very inviting and has many pictures and not many words so it lets you soak in all of the information visually which for me i like becuase i am a visual learner.

One thing that they have on their website is a link to take you to L/Studio Original Films, Video and More. It has somthing to do with the Lexus brand but im not quite sure what it is for exactly. They have famous musisians and actors/actresses that talk about shows and things. It's a little confusing because it doesnt exactly say what it is and why Lexus is apart of it or what it is used for.

The company that I chose for this semester was Apple. After looking into their social media I was extremely surprised. Apple does not have a twitter page, BUT they do have pages for Apple music, the App store, and also the CEO Tim Cook. But as far as specifically just an Apple page, they do not have one, I was very surprised to see that one of the world leaders in technology and a company that connects millions of people every day to social media, does not have a twitter page. The App store and Apple music pages do a nice job of making their posts interesting. They often have a few words, a link, and a picture included that ties into the post. They also have a Facebook page, which I did not find much content on as well. My question is why would they not have a twitter or facebook page promoting their products? I don’t understand why they would do this, it is free publicity to thousands if not millions of people. So my question is why turn down all that free advertisment?

I chose Deloitte for my brand. To really analyze how they have chosen to do their social media you have to first understand what exactly they do. Essentially, they are providing financial  serices, such  as  auditing and  consulting, to certain certain companies and high income individuals. For public companies, a yearly audit of the financial statements by a third party is required by law.  Deloitte has made a name for itself by providing third party auditing services and doing so in a matter that has built them a good reputation, which inevitably leads to firther business.  Deloitte is the worlds number one financial services firm and is constantly innovating and advancing in practie and technology to stay on the cutting edge of its market. The platforms of social media on  which Deloitte presents itself serve to show numebers. Deoitte dooes  not need  to  prove that it is a needed  or vauable service, companies already know that  they need  their services, it is marketings job to  prove why Deloitte is the best  option, show this to  the  "number" people. On their extensive  social  media platforms they serve  this purpose  well.

The company I chose as my brand is CBS. Their social media accounts all follow a regular posting theme and many of the posts are similar or the same to each other but adjusted to the appropriate length and form for each social media platform. My question is is it detrimental to the brand to limit themselves to the same posts for all accounts, or should there be some form of variety to encourage people to follow the brand on all of their accounts.