Elements of an Effective Digital Strategy

My company, GameStop, targets older teens, college students, and families. Often times older teens and college students not only find videogames entertaining but also a past-time hobby. Unlike those two families often flock to GameStop to find a a good and friendly activity that the whole family can partake in! This audience often directs themselves towards facebook, twitter, and instagram due to conversations (like twitter) and instragram due to visuals!

I understand whats primary audiences, but do we also have different catogories of primary audiences, and how do we discover who is our primary audiences? 

My target market for microsoft is a young tech savvy croud.  Ages that use micrsoft would be 18 -40.  Microsoft's product is gender neutral.  important channels for these consumers would be SEO and facebook.   Online marketing would be the best way to contact this young crowd.  Twitter and facebook are perfect mediums to communicate to this young generation

Finding my target audience was easy because it is girls like me and my peers. Young women ages 16-25 who like trendy styles in active, lounge, and sleep wear. I did some secondary research for a more accurate representation. My target is highly invloved in the digital world, specifically social media. We love to post, tweet, blog, etc. about every little details of our lives. We are also more and more using the internet for how-tos and tutorials on pretty much anything. Style and trends are usually important to us. Price should be a main factor when making a purchase decision but fortunately, for over priced brands like VS PINK, it's not at the top of our priority list when shopping for clothes. My strategy for Victoria's Secret is to go with a campaign that is heavily invested in interactive, and promotional post to social media that will attract our target.

Nike's target audience is ages 18-34 men and women who are fashion conscious and that live an active lifestyle. The channels that they are the most active on are Twitter and Instagram. They use Twitter to communicate through Nike's account. They often ask questions about products and Nike usually reply to their questions. On Instagram Nike's consumers usually use this platform to "show off" their outfits. Nike often comments on the post with motivational words. We plan to use these social media platforms to communicate with our target audience and build a community for them where they can feel appreciated and valued. 

Ikea's target audience includes three groups of people. The first is DIY remodelers (most likely couples age 30-45), who like modern trendy furniture to update their whole bathroom's/kitchen's look without spending thousands of dollars. The second is a parent(s) of a college student, aged 45-55, who want to decorate their daughter's/son's dorm room with furniture that will last all four years, but also be furniture the kid thinks is "on fleek." The third is young adults who are recent college graduates, funishing their first apartment (most likely just a small bedroom). All of these three groups are using the Internet, but the first two groups may not be as savy, so making Ikea easy to find on Google/Search engine searches should be the company's first priority. All three groups would probably look at the blog, but the two older groups probably get more of their information from the blog and Facebook. The young adults turn more to Twitter and Instagram, which are two platforms the company can improve upon content and engagement wise.

My target audience is 17-30 year old women and they are on social media. However, I noticed that my company's current main following is on Facebook and Pinterest. I plan on engaging with them through Facebook Ads and using promoted pins on Pinterest. My company's Pinterest page is very well put together, and so I think that they should really utilize how much work has already been done on that site. A big thing I have learned is that you should do work and make it go as far as it can to save money, so since so much work has already been done, they should promote Lulu's Pinterst page and use it on other pages. For example, Pinterest has sharing capabilities already built in, so that is part of my plan to further attract my target audience. 

My company is shorts brewing company. I tried wracking my brain to 'figure out' the target audience and figured it would be males aged 21-60. However, once I researched the topic I found that the target audience is Michiganders aged 21-35, and those who wish to help a local business. The latter I found was particaularly interesting.

When sitting down to determine the best way to reach my target audience, i tried to look at not just what media they use but also how they use it. My target deomgraphic for my campaign is 21-35 yr olds who do not have families and have spending money, among other things. This demographic is maybe more likely to use social media like Twitter, but they are also much more likely to use it as a means of finding stuff they want to spend their wealth of time and money on. So it seemed crucial to me to use social media in a way that is up front about bragging about the product, in this case vacations to Detroit, and persuasive in doing so. I think it is the little things like that that really make or break a digital marketing campaign.

I have found that targeting the right audience is the most important key to succeed a digital marketing campaign. My company is Pizza Hut and my campaign is to make discount combo meal during the festivals such as Thanksgiving, and my target will be all the families that are going to celebrate the Thanksgiving. Sicoela media is the method I'm going to use because there are more and more people using Internet today. Creating pages on differernt social network or blog and connecting them together, and post things on them to attract audience.

My company is Microsoft so i choose the Microsoft Surface as the product I wanted to market. I found there are several markets for this product.  I found that the business market was a large demographic.  I also found that the Microsoft Surface is popular amoung students

My target audience is a more fun, younger, and savy audience. I have found this to be beneficial for creating a digital strategy. This is because the audience I am targeting is already familiar with online platforms. In fact, most of my audience can make a lot of purchases online through their phones, tablets, ipads, and laptops. I plan on engaging them through SEO efforts and email the most, since a lot of the audience are business men and women who are usually on the go.

My target audience is college students who take summer class, so Facebook or Instagram might be the channels they are most active. I'm going to create a compaign that share lots of short videos online, also attract these college students to watch and share these videos to others. 

I have found out that target audiences are one of the most important concepts that a brand must get right in order to have a successful campaign. A digital marketing campaign will not be sucessful if it is being advertisied to the wrong target. They must pick this group of people correctly so that the campaign can be advertising their message to the right people. Today my target audience is most active on social media and the internet. My target can be reached overed the Internet today easily so it would be also be the way I would plan on engaging with my target. The internet and social media make it very easy for people to be split into certain target groups which in turn makes it easy for brands to form a target audience.

Understanding your target market is crucial to the success of any marketing campaign, including a digital one. With the Detroit Lions being my focus company, the target market they are dealing with are adult males ages 20-50 that have interest in sports or athletic activity. Knowing that a large portion of the target market is older than the 'millenial' generation makes it easier to understand that ads on Twitter, or other newer social media sites may not be as well received as ones on social media sites with older users, such as Facebook. With Facebook's ad services that allow companies to filter content through user's interests, it will be easier to reach the individuals that may appreciate our ads. For instance, an ad for Lions tickets might be targeted at adult males living, or having lived in Michigan, that have some sort of sports-related pages on their 'likes & interests' page.

What i've found about my target audience so far is that they are females, between the ages of 18-34.  They are health and fashion conscious.  As far as channels they are most active on, I'd assume it is social media.  However, I have to find more RESEARCH to support (or not support) this hypothesis.  A plan for engaging the target audience on social media could include contests on Instagram for sharing, vibrant images of the newest nail colors, and tutorials of nail art.  

I think when those who aren't familiar with communication tactics look at using social media, they don't realize how much actually goes into it.  Like the original post mentions, it's a lot more than just saying you'll use social media but there needs to be specific guidelines about HOW it will be used.  

My target audience for the Philadelphia Eagles is primarily males between the ages of 35 and 55. The vast majority of these men reside in the suburbs of Philadelphia as well as South Jersey. With Philadelphia being just a 20 minute drive over the Walt Whitman bridge from New Jersey, it is important to not only cater to the fans who live in Pennsylvania, but also the ones who live in the southern part of New Jersey. These fans gravitate much more towards Philadelphia teams as opposed to the northern half of the state who mostly prefer the New York teams such as the Jets and the Giants. I plan on engaging with these fans via commercial advertising as well as billboard and radio advertising. With large amounts of traffic in the urban area of Philadelphia, many of these men tune into local sports radio stations to pass the time while they are at a hault in traffic on the way to work. Therefore engaging with them on the air looks to be a very effective way to get my message out. 

Knowing who your target audience is, is one of the most important things to know when creating a digital marketing campaign. Because if you are targeting just anyone you are wasting the majority of your money that could be going toward people that are actually interested in your product. The brand i am doing my assignment on is Puma. I found that their target audience are men and women that are adventureous and athletic. This is important to know because if i started my campaign targeting toward people that do not like the out doors, then i probably wont be making an more because they could care less about my advertisments. 

I believe understanding your target audience is key to a great digital marketing strategy. If you know your consumers preferences well enough, you have the ability to target what they want and where they want it. If you don’t have the proper information about your consumers and your strategy is too broad, your campaign is useless. For example I am a fan of the Red Wings, but if their advertisements are shown in a woman’s hair salon, someone like me along with several other fans in the same boat will never see the advertisement and therefore be a useless campaign.

I had a very interesting opportunity to create a strategy for Old Spice who happens to make the weirdest commercials ever. I loved taking on the task and providing a unique perspective to a company who is still riding the coattails of their successors that put them at #1. This brand needs work, especially over social media and video commercials so that's where I focused most.

It was fun researching Old Spice (a product the world is very familiar with) because they always have the oddest images, commercials, and sentences created by their marketing team. I spent time researching the product and spent more time giggling and scratching my head than learning about the products. They do everything! From trimmers, to body wash, to hair! So why waste their fans valuable attention on pictures of dolphins and donuts? Simply, I choose my brand because they have no direction, and their posts lack substance. 

The target audience for Old Spice is the men who wear the product and the women (mothers and wives) that purchase the product for their men. Social media is not the main focus, positive product reviews and interactions with clients create the customers we are looking to keep.

My brand is Lush Cosmetics. It is well-known but not extremely popular brand. But I seem to have a special bond to it since the first time I used its shampoo bar. I know well about Lush and I believe I can correctly assume the target audiences. But of course, I also did some serious research to put my foot down. I think what I did is different from others. I first wrote down all the consumer groups that I have in mind that I believe Lush would choose to aim at. Then I looked up online and see how professionals and reports identify its target audiences. I found we have a lot of overlap, which is good because it proves that I really know something about this brand. I consider the part that I didn't think about and choose to include it in or kick it out. And I rethink the part that I have but yet demonstrated by others. If I found it still reasonable enough, I will say that this is the new group we can explore and they have a lot of potential with some reasons. And I am quite proud of this way I am using, which leaves rare mistakes to make on choosing target market. 

my target audience is college students so I have found out that doing anything online is the best way to reach them. Social media is especially huge so to be relevant to them, you need a twitter, facebook, instagram and more to get started. Also paying to have your ads show up online on the google search engine and more will help as well. Basically doing everything you can to swarm them everywhere they are active online so they are always seeing your companys name show up is what is going to get them to remember you.

I've noticed that the biggest downfall really ends up being messy objectives. I have minimal experience in actual marketing capacities, but in evaluating and creating public health- and prosocial-oriented campaigns and social research, in general, people come into it with good intentions, but have a hard time outlining concrete goals and objectives (or hypotheses). Then, when it comes to evaluating whether or not you ~thing~ worked... you have no way to! Or you find that it works because your objective was so messy and ambiguous that anything could be construed into a "success." Even here (and I'm guilty of it) ambigous things like "raising awareness" or "engaging" tend to be obejctives that are gravitated towards... but mean almost nothing! I always remember what my (kinda mean) calc teacher used to yell at me and my classmates: "Garbage in, garbage out."

I have found that my target audience has a lot of different clutter to get through when trying to reach them. The target audience I selected was newly emplyed college graduates. This demographic is the most coveted demographic due to their spending habits.

my target audiance are college students and the easiest way to reaach them is through facebook and twiiter. almost every college student now days is on social media.

The detroit tigers have a large target audience most generally specific to the city of Detroit and it's surrounding cities, generally the entire population of Michigan,  Channels to reach audiences would be through social media such as twitter and facebook.

I found out the P and G actually just had to get ride of a ton of there products because they were losing revenue, which slightly altered the target audience. Facebook and Twitter are successful for this company because they have over 5,000,000 followers. However, I do believe a lot of people who buy these products may be on the older side of the generations in the United States. I plan on engaging with them through newsletters, social media, promotions, coupons, and advertisements online like #Likeagril which get people to feel emotionally attached to the brand name and feel loyal to the brand itself. I know during certain times of the year when product use goes up so during that time we will advertise a lot to get the word out.

The primary target audience for Vogue is young adult women ranging from 16-35 that have an interest in fashion. Vogue is a high-end fashion magazine that is credible for all style and fashion needs. The audience is most active on Facebook and Instagram. Vogue has 6.6 million likes on Facebook and 5.4 million followers on Instagram. The goal is to create an interactive campaign that engages Vogue's target audience, while appealing to current Vogue followers. They'll be engaged with contests for a chance to win a new wardrobe, etc. 

 My company, Burberry London, is focused on targeting a very select group of individuals. Burberry is a very high-end brand which combines luxurious with sophistication in all of their products. Burberry's products are very functional in the sense that they can easily be used on an every day basis for a classy, business-like look.

From a follower standpoint and comparison, Burberry's target audience tends to be on Facebook more than any other social media. Facebook is the perfect platform for my campaign, because there are many different mediums that can be performed through using Facebook.

My company is Under Armour, from what I've researched I've learned that basically my target audience is people who take part in serious athletic endeavours. Under Armour, other than maybe their shoes don't really sell to the casual sports fan who doesn't actually go out and really participate but enjoys watching sports. Under Armour caters to hardcore sports fans who actually go out and do the sports they love. Under Armour also targets the younger generation, you can tell by the athletes they have endorsing them. Most of them are the newer stars like Steph Curry, Bryce Harper, or Jordan Speith as opposed to Nike or Adidas who are being endorsed by guys like Kobe Bryant, LeBron, etc. It's just a younger, new crowd that Under Armour wants to attract

My company is SUBWAY. I have found out the target customers are young adults between age of 16 to 39, although people of all ages and background enjoy the delicious and healthy sandwiches. Majority of population lies in between these age groups. Subway understands that these target customer have irregular food habit and would like to provide alternative food culture rather than the trash culture. I have noticed there are 5 Subway located in East Lansing and 1 right on MSU campus. There is one Subway near my apartment complex that sometimes corporates with the apartment leasing office when there are special events and provides coupons to apartment residents. 

My company is Disney which is a giant company when viewed as the whole picture. I looked into how the Walt Disney Company was divided: media networks, parks and resorts, studio entertainment, consumer products and interactive media. I enjoy their parks so I did some research about news regarding their parks and resorts and discovered a new resort opening this spring. Therefore, I was able to think more strategically about our target audience in terms of geographic location, if they had kids, and what income levels would be most likely to travel to a park. 

I've found the majority of these parents are on Facebook with another smaller percentage on Twitter. I didn't know Facebook's overall profile leaned more towards females while Twitter has slightly more male users. 

My company is The Body Shop. The audience will be people who care about thier skin. To narrow the primary audience, I will target people in age of 18 to 30. The Body Shop has variety products for different types of skins. The smell and colors of the products tend to attract younger customers. Moreover, most of the products are inexpensive that students and fresh workers can afford.

Best Buy is my chosen company and my target audience will be conllege students which is from 18-23 years old teenagers. College student deal is available throughout the year and there are over 100 different kinds of deals every certain period of time. In this situation, Best buy has required users to register an account with edu email address to verify that you're actually a college student.  Best buy would like to send latest news, products  via e-mail to customers. This is the most straight forward idea to remind customers. Also, pay per click is also a good way to help us increase exposure of the deal. 

My company is Patagonia.

I have researched about their usual consumer/target market and have found it usually appeals to a younger crowd. Patagonia is a company that focues on environmental sustainability with several different campaigns such as The FootPrint Chronicles and Worn Wear. Studies show the millenial generation (ages 18-35) is more environmentally conscious. Social media channels were my focus since that is what that generation is most active on. The Millenial generation is also shown to place more focus on "me, me, me". I engaged them by starting an Instagram campaign where they can do just that, and show themselves wearing Patagonia while on an adventure. Whether it be an intensive rock climbing trip or just camping with friends, users will hopefully be excited about sharing their personal stories, instead of listening to someone elses.

My company is W hotels and target audience is from early 20's to mid 30's youn professionals, but of course doesnt exclude anyone else. This range make up the majority of slaes because of the style of this hotel chain. These hotels are located in big cities and luxurious international destinations. They all are styled to its destination but all have an upbeat, fashion forward look to them. Fashion, music and verious entertainment events are a huge part of this hotel and holds many types of events within these categories. This is meant for the high energy younger generation. The most active channels to market this hotel would be social media because of this age group always being an active user of these platforms. Because of this putting ads up within facebook,twitter, and instagram will be easily seen. Aside from just banner ads, I would make sure that there are updates every week with deals and news about the hotels. Twitter would also have some instant winnings and deals with specific retweets.

Mine as well as a lot more companies target audience is 16-25 year old people in the social media aspect. However, more and more ages are getting into the social media craze and technology it is quite scary. Making social media the best most used way of marketing.