Ello - The "Anti" Social Network?

Ross Johnson's picture
Instructor
10/7/2014
New Media, Social Media

Consider sharing it with your friends.

Have social networking sites become so popular, so blasé, so... painfully normal that we actually need an "anti" social network? I think we can all agree, when your parents and grandparents are using the same technology you are, it's time to look for something better. Sure there is snapchat, but how many nudie pics can you send before it gets old?

Well now there is "Ello," a network originally created by seven artists and programmers for their own private use. The story they tell is that so many people wanted access to Ello they decided to open it up for public beta. According to the creators, Ello is different.

Privacy? Yes Please.

I talk to alot of people about social networks and I always hear two complaints. "My friends post too much random, stupid stuff" and "I don't want the interwebs spying on me." The later is an exaggeration of course, but suffice to say people are worried about their privacy.

According to Ello, on any other social network every action you take is converted into data and sold to advertisers. Meaning, advertisers own the network. Apparently, Ello doesn't do this. Sounds nice.

Intuitive is so 2012

The other shockingly different aspect of Ello is the complete lack of usability. Want to know what a button does, or even if something is a button? Only one way to find out! Click around furiously and see what happens. Want to know how to change your header image? Good luck on that treasure hunt. 

Ello violates dozens of design rules like affordance, mental models and conventions. It's painfully frustrating to use, yet somehow... it works. Almost as if the pain of finding the status box makes it that much more rewarding when you finally post your update. 

There's one thing for certain, if you're not tech savvy you won't like Ello... but maybe that's the point? I don't see my parents using it anytime soon.

Do We Need an Anti-Social Network

So I'm asking you, do we need an anti-social network? Has Facebook run its course? Is it now the social network for grandparents and baby photos? Will Ello be the next big thing, or will it just be "a thing?"

Comments & Feedback

Student

I think that different and new methods and styles to social networking. Ello would be a cool and interesting way to convey a new innovative network. I do think Facebook has run its course.  Facebook becomes the foundation to people trying to get on social media. I personally think Ello will become just a thing. A lot of powerful and popular social medias can tend to be very relatable or similar to the traits of its targeted audience. Overall, Ello sounds like a very compeling network and I would love to try it out!

Student

An anti-social network like Ello is new and cool, but I think it won't ever become a heated topic or a trend. It will just be a thing. Ello sort of solve the major problem that "big guys" like Facebook and Twitter has, which are high-degree exposure and privacy, but it also "exclude" all the other awesome features that people are expecting for a social media. Social media is what keeps people posted about the events that is happening around them or some little highs and lows of everyone they care about. Even tough sometime people are rolling their eyes toward some stupid stuffs they still get more relevant things than stuffs they don't care. That is one of the ways that make life fulfilled and full of fun. When you stop being social you will find you are left behind and you are missing so many excitements and meanings that you must get involved in. Take me as example, at some point of my life, I was so tired of seeing those stupid and unnecessary stuffs my friends post and all those weird posts from my middle-age relatives. So there was a month I stopped seeing any posts from social media. Then I realized I got no access to the newest news and trends and I was like an idiot. And when my friends talked about those gossips I was all like how come I don't know about it. So anti-social is definitely not a solution. Even though people are all complaining about how they dislike social media, deep in their hearts, they can't live without it. 

 

Student

I think Ello is an interesting idea. Some people don't like being on the popular social networks and seeing the same clutter everybody shares on their networks. The idea of a socal network that only few would understand is interesting; exclusivity is one of the best qualities to have because people included feel, in this case, smarter. The challenge of just making a status differentiates Ello from the other networks, where many people can constantly post what they're doing. However, I think this would be Ello a pretty boring website to log on to because 1) Not many people are on it and 2) It takes more time to post things and create a profile. The constant stream of activity on social networks is what keeps me coming back, even if I may get annoyed of what people say and share.

I don't think there is necessarily a need for Ello, but the exclusivity of the network is cool. Facebook has not run its course, and I don't think it will for a long time. Facebook is not exclusive like Ello, so people of all ages and intellects will continue to use it for years. The appeal to all age groups is unique to Facebook and also beneficial because young people can share their lives with their grandparents and older family members. The other social networks are primarily used by young people, but Facebook is unique because it is a family sharing platform. I think Facebook (along with Twitter and Instagram) will be continue to be the "big things" and Ello will just be a thing.

Student

I don't think there is a "need" for a anti-social network, but I think this idea is fun, if you have the time to figure it out. I agree with what you said about not wanting to use the same social networks as your parents and grandparents, which is why I don't like Facebook. 

As I said before, I sort of like this idea, however I think it's not very necessary. It's just too simple to not use social media or create a fake "secret" account. I do appreciate the effort put forth by this group of people. It's one of those "I see what you mean but...." moments, if that makes sense. 

If I ever just have time to waste I may try this out, just to see what it's all about!

Student

I don't believe we need an anti-social network. In fact, I think we need to condense or eliminate some of them. I personally feel overwhelmed that I have to keep up with so many social networks that its tedious to have to join so many. I think facebook is plateauing but still serves a purpose. Facebook still is the primary site for sharing photos with friends. I think its great that I can now interact with my parents and grandparents even though they are so far away. I do not see Ello ever being a big thing, or even "a thing" for long.

Student

There is not doubt in my mind that social networking needs to evolve. Just like Myspace ran it's course, facebook will run it's course as well. Innovation is key in the high tech world we live in, so I think that Ello is on the right track. I think ello is unique in their "ant-social media approach". No ads, and having the ability not to share content with our grandparents would be a nice change. However, in order for a website to be successful, it needs to be user friendly. The few tech-savy people will gravitate towards ello, but i'm not sure if at this point it has any potential past that. The key is to make something new and big, but not too big. I think that ello does not have the potential to be big enough at this point. 

Student

I think social networks always have a rise and fall. I remember in middle school when everyone had a Myspace and then the shift went Facebook and probably in 10 years everyone will be using a completely different social network. I don't think Facebook has run its course, but there are definitely some things about it that have become annoying. People post their every move and thought, post tons of pictures constantly, or send you game requests. I don't think Ello will be the next big thing. Some people might use it, but I can't see it taking the place of Facebook.

Student

We covered Ello in my Digital Rhetoric course so I've had the chance to hash out some thoughts on the service. To be honest, I don't think this is a matter of social vs. anti-social networks; I think it's a network for a different type of individual. No, no one enjoys the fact your clicking or searching habits are converted into stalk ads via Facebook sidebar, but people do enjoy Facebook. They still use it. This service, although it may have its privacy perks, is still social. It's still participatory, it's still being used and talked about, it still involves a sender, a medium, and a receiver. It's just angled toward a new audience. 

In a way, you control your Facebook feed. You are friends with who you choose, you realize every time you click "like," Mark Zuck is pulling similar posts to the top of your timeline to satisfy your wants and needs, and you can block or follow whosever feed you choose. If you don't like grandparents and baby photos, then yes, maybe Ello is for you...just don't friend your grandparents or pregnant friends on Ello.

Student

This is the first time that I heard about Ello, and I think its general concept is pretty good. I think people nowadays want the social media to have more privacy controls because people even use social media when recrutting employees. I think Facebook is on its downfall due to privacy, and I definitely think some new type of social media like Ello will rise very soon.

Student

I personally believe that no matter what, it is inevitable that people will catch on to things, especially the older generation, but the real question is why do we care so much to be different and do something new just because everyone else is doing it now. Facebook works. Twitter works. Instagram works. This Ello networking sounds like it's trying too hard to be different. It makes sense that they want to gain users, but I don't think it necessarily has to be the replacement for facebook. I wonder, why make things harder for yourself if you don't need to? I personally don't think we need an anti-social networking media. Humans are social, that's in our nature, anti-social network sounds very unnatural to me. 

Student

I've commented on this earlier this semester and I come to the same conclusion: it is not an anti-social network. It's just not a social network like Facebook that seems to appeal to people who like mass friendship requests and likes as status symbols. Ello seems to be a platform where mindless entertainment like piano playing cats is not as highly valued as on Facebook. At least not yet. 

After having browsed Ello for a bit and seeing it losing buzz & virality, it seems like it built a relatively solid user base. Diffusion of innovations always take time. Therefore, I suggest to wait until the early and late majority jumped on the bandwagon and re-evaluate the potential of the network.

Student

I have never heard of Ello before but if it gives a person more privacy then i say heck yeah! I am always worried about potential employers looking at my facebook page and judging me by my profile instead of judging me for who I really am. If Ello could make privacy more of a priority then I would be all for it. 

Student

I read this earlier in the semester. I thought about it and I kept coming to the same conclusion: why not get a book and sit alone at a lunch table? That's how people used to do anti-social. Old-school, unsophisticated comment -- but, honest.

Student

This is the first time that I have heard of Ello, but I have always enjoyed more privacy when using social media. Heck, I even deleted my Facebook account in highschool because of parents and family members prying into my life. I always had this belief that there should be a social media site solely for keeping in touch with family, and another for friends and fun. I think Ello is an interesting concept, but the fact that it is created to be NOT user-friendly is a downfall in my opinion.

Student

Younger people have started using Facebook and now it also seems like older people tend to use it much such as Instagram, Snapchat, and twitter are taking over for the younger generation. I expect them to keep up that production. There will always be new social media but I believe facebook is due to end before the other ones. Ello sound very interesting and the part about not selling the users information to outside was also interesting but may prevent it from Social media.

 

Student

After reading this I went ahead and did a little investigating of Ello. I am still waiting for my invitation. The simple fact that you need to be invited to get an account makes me incredibly curious about what it's all about. And because I haven't heard anything about it otherwise (besides this blog) gives it an increasing amount of mystery. The layout is pretty funky, but the idea behind it, to me, is genius. Personally, I am not friends with my parents on Facebook, but I know plenty of people who are, and had to accept their friend requests or else they would be grounded. It took the older generations a lot longer to catch on to the social media and networking world, but now that they are we can't seem to escape them. I've seen grandparents on Facebook. The Pope is on Twitter. When will it end? The concept of Ello is so fascinating to me because it led me to the thought of will this start becoming a trend? ...The creations of social networks kept on the down-low and under 'high security' solely for the protection of individual rights (such as not having to be friends with your parents on Facebook, or personally being sold to advertising companies so that they can execute better marketing strategies). I think it's only a matter of time before something like this becomes the next big yet low-key thing. 

Student

I think "the anti social media" movement is a social media site. person who exericse the self control fthey were born with.  we need anti socail network. you can share you can post, everyone can feel your experince and feel your feeling 


 

Student

Social media has become a huge part of people's lives. People like to connect with other people. The idea of Ello confused me, I don't really understand why it would be something that exlsts. The description of the usuability made me question the whole thing. It is my opinion that people have enough time alone and want to reach out.

Student

I completely agree with you! I've actually never heard of Ello, until now. From what I interpreted Ello was directed for an audience that was anti-social and valued their privacy, and therefore neglected open social media's like Facebook. However, being an active member on this "anti-social" site with fellow "anti-socialists"— is that not being social? To me, it totally is! The only difference is that it's with a much more targeted audience, those who related more to you than those who are on Facebook perhaps. 

Student

Social media has become a huge part of people's lives. People like to connect with other people. The idea of Ello confused me, I don't really understand why it would be something that exlsts. The description of the usuability made me question the whole thing. It is my opinion that people have enough time alone and want to reach out.

Student

Socail media is a huge part of life and sadly is not going anywhere. I hate how everyone is so dependent on socail media but it is great. It allows you to stay connected with just about everyone. The thing that is making socail media worse is all of the Ads. I dont think Ello will be the next big thing because they will probaly sell out and allow ads to make money. I think it will just be another socail media platform. 

Student

It seems unnecessary. Without advertising, people do not know about products. People who are using social media have a right to know. I checked the page “Ello”. I know that they want to make a simple and ad free social media, but it seems impossible. This website doesn’t even describe the specific reasons or explanations. It is kind of vague. Artistic expression on the website seems not credible, either.

Student

I have seen a lot of posts/articles about Ello recently. Articles saying that it will "destroy Facebook" and "take their users" away. They claim it is the next big thing and the "anti" social network.

In my opinion, it is hard to compare the two websites and I do not think Facebook will go out of business any time soon. Facebook is a part of society. It is used to communicate with old friends, new friends, meet people, and much more. Ello may have the potential to become that. I do not think they will be seen as "opponents" though.

Some people may prefer Ello. While some may prefer Facebook. Many people have complained about Ello's user interface. And many complain about Facebook's.

Here is a very interesting article about that talks more about Ello and Facebook. I found it to be a very interesting read and informative. Enjoy. 

Student

I find that "the anti social media" movement is a social media site. The idea that there would be a push to get off the internet, ON THE INTERNET, is just completely ridiculous. I myself absolutely despise the insane amount of involvement that people have with twitter and facebook, but that doesn't mean i subscribe to anti social media campaigns or find alternatives, simply stop using them and don't waste your time. People just need to exercise the self control they were born with and get off the computer or phone on their own time.

Student

Leave it to a bunch of artists to create the anti-social network. While it's not exactly Dadaism, these guys are easily playing into the "rebel artist" stereotype. Furthermore, this social media network is basically an art project. An artistic experiment that is not built to become a sustainable social media platform. As a participant in artistic communities I find Ello intriguing from the perspective of artistic expression. However, from the perspective of a social media marketing strategists, I see Ello as a waste of time. Art projects can change the way a society thinks, and in this case Ello is asking society to think about social media, thus pushing the Ello network into the social sphere (and into the lives of social media users). While their message of anti-social media has its place in the world, it is not meant to seriously (or interminably) hold a place in the world of social media.

Student

This is the first I am hearing of Ello, I'll have to give it a try.

But without using it, it seems a little unnecessary. Why would you want to use a website that is purposely hard to use? It seems very frustrating!

Student

I always believe in the ideal that people want to find a new way to interact and share "who they are" at any available opportunity. So, with the Ello —which I have personally never used — it is possible that it will gain ground just because it is new, undiscovered, and unique. Although, snapchat nudies are always a great time, never gets old. 

 

Student

I definitely think Ello is the next social media fad. There are always phases of social media outlets that everyone uses for a while till the next big thing comes out. There was Xanga, Myspace, Facebook, and probably now Ello. I always hear about how “Facebook is creepy and stalker-ish” or “Don’t post that on my wall, my parents and grandparents are on FB.” There is a large amount of information that is shared on this site and sometimes that can backfire on you whether it is on a personal or professional level. Net security published an article called, “The Dangers of Facebook Oversharing” where they discuss how Facebook is like a scrapbook for stalkers and they can use that information to target you for different negative things. This article even gives you tips on how to limit your personal information and deter gazing eyes at your profile. We definitely need a social media outlet that doesn't have our elder generations stalking our profiles and doesn't invite you to put your life on a single social page. 

Student

I think social media for most people is used to waste time, so the majority of content they go through is glanced over and loses its purpose that it was going for. The older a social media outlet gets, the less people care about engaing with it and creating content or interacting with content.

Student

I sort of agree, but something in me says that the "MySpace Generation" still hasn't left Facebook for the next social media site. Sure Facebook is totally different than it was when we were leaving MySpace. Probably 1/4 the content posted now is user created, as opposed to like 99% before... but I think its more of a testiment to the ever-evolving nature of technology rather than our likelihood to just completely abandon one site for another like we did with MySpace. To be honest, I think everybody was craving FaceBook when MySpace was out, but the limits on college students etc. made us tolerate and accept MySpace.

Student

To be honest, I never really thought much about this until reading this post. Now that I do think about it, so many of my friends and myself included have been "hopping" around from social media network to social media network. It started off with Myspace then went to Facebook, then Twitter and the list goes on. As soon as one social mediea network gets boring, or our parents have created an account, we seem to find a new network to become interested in. At least, until a new social media network is created. Although Facebook, Twitter, Instagram, and LinkedIn are all used in different ways, people all over are always getting "tired of" the site after a while. I have not heard of this Ello site until today. I'm not sure if I will be a big fan, but what's the harm in checking it out, right?

Student

I went to the Ello website and looked at a few of the public profiles that were available to see. I honestly thought the profiles were really cool, and it's totally different from Facebook. I haven't really been into Facebook for the past few years, so I think something like Ello wouold be very refreshing. I requested an invitation to the site, so I can make my own profile as well. I don't necessarily think that we NEED an anti-social network, but for the people that want something like this, I think it's really nice. It will also be good for teenagers that don't want to have their parents as friends on this anti-social network. My parents would have no idea how to work this website at all. I'm not so sure that Ello will be the next big thing, but I do believe that a lot of people will be at least interested. 

Student

I do agree that social media such as Facebook and Instagram are getting a tad old, especially for someone like me who's had a Facebook since 8th grade. However, I don't think Ello will become popular if it's difficult to manage. What makes Twitter and Instagram so popular is that it's such a simple idea that let's you connect with a wide audience. I don't think we are in need of an anti- social network at this point in time. 

Student

I personally have always thought that social networking was taken too far. People do not share nearly as many meaningful interactions over the Internet, compared to in person. While, I do agree there are lots of benefits to these kinds of sites, I think that their usage does not need to be nearly as excessive. Having an anti-social network would be a cool option for those not as interested in Facebook. Since I got my Facebook freshman year in high school, the site has changed dramatically. I think it has run its course, because now it is so common that my news feed has become overwhelming and full of unnecessary information. The only opposing statement I have in regard to social networking coming to an end is that people do have the ability to regulate their own profile, and therefore the essence of self-control remains. I definitely don’t think Ello will be the next big thing, however, I do think it is moving social networking in a different direction.

Student

When I clicked on the link for Ello I close the page within seconds because it didn’t seem user friendly at all and I just didn’t get it. It does sound like it would be a cool site because you can make it private from the outside world and only connect with specific people. But I do not think it is a site that is going to be the next Facebook or Instagram. I know for sure my parents and grandparents would never adapt to the site if I wasn’t interested after such a short site visit. I don’t think we need an anti social network because everything in our lives should not be posted on the Internet especially things that you only want specific people to see. 

Student

It might be time for a new social media. Everytime I go on Facebook I'm overwhelmed with family members posting status' and pictures. Or friends posting heart felt articles. Facebook has become the family network. Ello might have come along, right in time.

Ello was designed by a group of artists and programmers, and as I browse through different profiles it seems like (artists, graphic designers, etc.) they make up a majority of the users. It started as a private social network. But so did Facebook. I don't know if this is going to take off, I'm not sure how the founders are getting their income. I requested an invitation to create a profile, and after it brought me to a page that gave me a short little snippet about social networks and advertising. At the end it said, "you are not a product." Which resonates with me. I never viewed myself as a product before, but I guess I kind of am in the aspect that social media companies use my interests to get paid. Not being a big fan of social media, that line made disike it even more. I kind of like Ello, not many people might, but I do. It makes me feel like a bit of an anarchist. 

 

Student

Facebook is less and less social networking and more and more social marketing. You are a product, according to Facebook, because you are the target for native advertising. You are a wealth of data. Facebook no longer exists just for socialization; it exists for revenue. 

I don't see Ello becoming like Facebook (by opening it up to everyone and becoming a publicly traded company). Facebook opened up its locks because of the rise of social media: they were one of the firsts, the innovators. Now that social media has grown (and continues so), something that is opposite of the model of everything else could be very marketable. 

Student

The idea of an "anti-social" network seems appealing, but it would also depend on the execution of the program. For example, there is currently an app on the market that can block the use of certain social media platforms (your choice, of course) for different periods of time. It doesn't matter how many times you try to turn the app off for a "quick" Instagram break or how many times you turn your phone on and off, it will not grant you access to the social media platforms until that allotted time is up. This helps eliminate the distraction aspect of it, so students like myself can get homework and things done. Although this app is a useful tool, the real “anti-social” network would be to take breaks from social media, cellphones, et cetera and get back to the traditional way of communication: face to face. I think that a lot of people in my generation and the generations after me have forgotten the importance of the most effective ways of communication because we’ve gotten so wrapped up in communicating through social media and text messaging.

                As far as Facebook goes, I don’t think that it has run its course at all, I think it’s the best that it’s ever been. Facebook has the ability to connect us with people from all over the world, family included. In my opinion, it also acts like a scrapbook. As you upload pictures, make statuses, and post events, you’re essentially keeping memories of your days and ultimately your life.

                Ello sounds a bit too complex for my liking, but not only me, but for people my age that are in college. College students like something that is easy to use, and can be accessed fairly quickly. One of the good things about Ello from what I hear is that it may be so complex that parents will stray away from it, if it ever becomes the next best thing…which I doubt. For now, my vote is that Ello will just be a “thing,” played with for a little bit and soon to be forgotten.  

Student

After reading many students comments from last week, I couldn't agree more. Our society needs to calm down on the internet use of cell phones and laptops. It's seriously deflating our social language. Instead of playing outside, kids are too busy on the internet playing games or using Facebook at 12 years old. When I was 12, I still was playing soccer outside and normal kid like activities. Now parents are buying cell phones for kids at 10 years old...my own cousin just got one at 8 to be exact. Should we blame the parents for being followers or blame society on pushing the use of all of this? I understand and agree that the use of internet has advanced us in so many ways and that it is very important that we do have internet, but to what extent? I'm so tired of people getting mad that I didn't reply to their text message or didn't "snapchat" them back. What happened to seeing someone in person or giving them a phone call? Now everyone is on the go. The internet has been so handy in the workplace, for advertising, reserach and so much more, but I still think people need to reevaluate what they are doing and get out of the habit of relying on technology so much.

Student

The true Anti-Social network is not using or being handcuffed to all things social media. I think our society needs to cool it on the cell phone/laptop use do pointless things on the internet. I really don't undertand Ello, isn't basically Facebook without ads? Aren't you going to still read pretty much the same things you would on Facebook? I think this is just another company out there who thinks they have agreat idea and are preying on the hipsters of social media who want to be different. 

Student

I find ello to be slightly pointless. I mean, what is the point of a social network that you dont know how to use? Once people figure out how to use it, it becomes a regular social network, doesnt it? Myspace was pretty confusing to figure out at first because you had to have a slight grasp on HTML to be able to enable and disable certian things on you profile beyond the basic default stuff. I don't think an anti-social network is something to be making bank on. I think that facebook has run its course in a way that you think of a social network these days. Today, instagram is buzzing and so is snapchat. People are always on them and using them incessintly. I think that facebook has just turned into an online lookbook of everyone you have ever met. It's not used to connect or share meaningful things, but to know the basics of what is going on in someones life and if they are still even living. Ello will definitely be just a thing, as google plus is just a thing. 

Student

Facebook has seem to run its course of the traditional "hype" I would say. Has it run its course to the point that it will become obsolete like so many other sites . . . absolutely not.  Facebook was able to create a shift and make it not just the next "hot" site, but rather a staple in people's lives. Facebook is the new age scrapbook. You post your babies and talk to family to keep in touch -- it's GOOD for this. It WORKS. No matter what so many people say, "I'm over Facebook" or "I'm deleting my page", most people never actually do. They keep it "just in case". It has become such a staple, that people feel the just might need it again at some point in their life to connect with someone, or show a family member an old picture of themselves.

 

Regarding Ello, I do believe that it will run its course. I don't think that it will be the next big thing, it will just be a "thing". Some sites are not equipped for longevity, but are a fun things to play around with for a while until they play out. Facebook has made a solid connection with so many people that it is almost a necessity. If you don't have a Facebook people sort of wonder why. You just have it -- even if you are not active. Ello seems complicated and annoying. It is not an "anti-social media" site to me. This is just further evolving social media into other realms. Anti-social media would be a site that pushes on the ideas of traditional social media -- like no sharing, posting, etc. I don't know, maybe just a space for comments and discussion? It's hard to fathom "anti-social media".

Student

The idea of an anti-social network seems extremely appealing. Especially amongst younger generations. Our generation has become so engulfed in technology and social media that their are diagnosed anxiety disorders from sites such as Facebook and Twitter. 

However, I do not find Ello to be the saving grace for an anti-social network. To me the idea of Ello is counter intuitive. Wouldn't an anti-social network be the lackthereof a network? Maybe Facebook has run its course. Maybe it is flooded with photos of children and grandparents. However, this will not change anything.

Facebook will continue to grow and more users will sign up. Current users will grow more accostumed and comfortable with Facebook. Facebook will not be like a MySpace buble and pop once it reaches a certain point. It is here to stay. 

Ello will be just another app that quickly loses its luster and fades away - i.e. vine

Student

Ello definitly has the potential to be the next big thing. Personally I do not use Facebook as much as I have in the past due to "annoying" posts by people that I no longer have any interest in. Originally, Facebook was a way to connect with friends, but now I am friends with pretty much everyone in my family. There is a lack of privacy on Facebook that could be achieved on Ello. It is hard to tell if this idea is going to take off because of the overwhelming presence of social media that already exists. I think it would be helpful to know if the general population is getting sick of social networks in general. I know I get annoyed with them from time to time. 

Student

I think that Ello could possibly become the next big thing,although its potential growth may be hindered by the fact that it is invite only.  I do think Ello has many advantages over the traditional social media sites of Facebook and Twitter that could give it an edge over them. Personally, I started using Facebook a lot less when it felt like it was no longer the best way to connect with peersmy age with similar interests.  Instead, it started to feel like a site where I broadcast my ideas and people I did not want to share that information with still had accessiblity to my page.  I think Ello could solve this problem and perhaps replace Facebbok as the "anti-social" network.

Student

Considering it is an anti-social network and you do have to ‘request invitation’ to use the website I do not think Ello will be the next big thing. Since it is the anti-Facebook people who like Facebook will not want to convert to something that is against their likes and interests. Yes, I do think Ello will have their day at some time but that’s just like every social media site out there. It’s a come and go kind of thing, you try it out and move on. First of all, the website does not look like it is completed and it is not very user-friendly. If you want a nice and quiet place to share your thoughts and artsy photos, go for it. But I feel like there is a group of people who care about your information being mined for ads and there is a big group who doesn’t care. A lot of people just are not educated enough in knowing that on Google+, Twitter, and Facebook can take your information and sell it as an ad. Or people are just not worried enough to think it will ever happen to them. But, that’s how it is and that’s how it always will be.

Student

I think for the people that really are complaining about the random things posted and the privacy problem this could be the next big thing. Like you said it is going to be a outlet for the tech savvy people of the world. Baby photos and grandparents are becoming involved in the easy to use social media outlets. This is because the tutorials it provides and the easy to use buttons. I believe that Facebook is great for staying connected to family and friends that live far away but it does get old that people post the same things all the time. For people that like to be apart of the latest thing this 'Ello' will launch for them. This could potentially be the next big thing if it stays the way that was stated in the blog post. 

Student

When I went to visit this new social media site it was really hard to understand anything. I didn’t understand how you could only be “invited” but yet there was a log in tab. I also didn’t understand the layout or what the social media site was even used for. I think when a social media site comes about it is always just a trend. For example everything started with instant message on AIM. Then everyone started using MySpace. Now we have Instagram, Twitter, and Facebook. Once a new and improved social media site comes, then everyone will switch over to what becomes popular. This site Ello I feel could become popular it all just depends on how much exposure it gets and who starts using it. Twitter really became popular because a lot of celebrities started using it. If Ello gets the same exposure from celebrities, then it could become the next big trend. However, in my opinion it looks like Ello is just a page that was formed by a couple of geeks that are trying a little too hard. When a site is “invite only” it can look stuck up and unappealing to people who are just trying to update their statuses.

Student

I do thing Ello could be the next big thing. Facebook and even Instagram has become annoying... advertisers have taken over and a lot of the time it just makes consumers more annoyed than anything. Facebook has pretty much run its course, its about time something new comes out and takes over.

Student

I am not a believer of Ello, but I agree with you in terms of advertisements. All of the popular apps millenials and older generations use have been taken over by advertisments and floods of content. If Ello can keep advertisers away and run the site strictly for users I think it may be able to attract users 

Ross Johnson's picture
Instructor
10/7/2014
New Media, Social Media