Fan Engagement Experiment

I think this is a great way to get fans engaged. The use of social media, technology, and fun events make signing up for things a lot more enjoyable than just writing your email down on a slip of paper. I actually was apart of an event similar to this called the ESPN Heisman House. I was a brand ambassador responsible for engaging fans in different check points throughout the house. They were able to take a picture with the Heisman Trophy, take a picture with a past heisman trophy winner, use a snap chat face filter, and scan their ID for points. Once they finished all four events, they were able to cash in their points for a free tshirt. I feel like a similar program on campus would go over very well and fans would enjoy the experience. 

It is really a good idea to do the fan engagement activity rather than just giving out the T-shits. Because most people might just get the free T-shit and even do not know what is it about, making people download the app and engage in it can be more efficient and also interesting. And I do hope Michigan State University can start the Fantelope soon. 

My question for this week is: What can we do to keep in touch with these people involved in this fan engagement activity?

I think this is a great idea and a great way to get more fans involved at MSU. I think MSU should do this because it seems like a fun way for fans to support their team. It will be fun using twitter to send in tweets to get points to earn t-shirts and other prizes.

Most people just give out things like t-shirts, bags, and treats for free hoping that people will stick around and remember the name, but this is a cool way to get engagement in the app and retain more fans. My question would be, since this turned out so well for that university would you implement the same concept at MSU and other colleges? If so, how could you maintain useage after they've already gotten the free item?

The fans engagement can abosulty build customer community, get more fans. To win more fans, I think the rewards should be generous enough. Besides, after getting funs, how to build the relationship in the long term? This is a question needs to figure out.

I love this idea and would love to see it implemented at Michigan State! I believe that it is a good way to engage fans as well as create "buzz". This could be a very valuable tool for sports marketers as they get something out of it and fans get rewarded. What made you start this company?

This concept is very unique and interesting, I hope that MSU becomes involved with it. A majority of sports watchers on my social media outlets communicate their thoughts and feelings via social media anyways, so it would be cool to earn points and prizes to do what they are already doing. I like this idea because it isn't just about the app, it is creating a sense of community and appears selfless and wholesome which is attractive for the business. I myself love giveaways at large events and would personally be attracted to the tshirts and techniques used.

This is an excellent idea. I can't really see any downside to the application. Fans get the chance for free merchandise and prizes and get more involved with their university, while your application gets free advertising by students/fans that tweet about it. Both parties win! This point system sort of reminds me of how the izzone used to work. The more times you went to the basketball games, the better seats you got for the following year. The more things you do to promote/ interact with the app the more points you get, correct? This is a great app for die hard fans, but I think can also encourage people that aren't into attending school events to participate more. If this application is doing well at U of D, I can't imagine how it will do at MSU with more than double the number of students. Best of luck and I'm hoping to download the app here next year!

I think that this is such a great way to engage fans. It is a fun way to get involved with your school and their sports teams. Being able to get emails and phone numbers is also a great way to market the app. I think that if the app does come to MSU, many people would download it and use it often.

This is a awesome idea to advertise the information about Fantelope app, people come by for free stuff and earn the points through the app. And also a good way to enjoy the process when people come by, get to know the app and start to download for the points. I think this might be one way to advertise the brand on the market.

I think the method chosen to market to this audience was a really good and simple idea.  Everyone loves to get a free t-shirt, and downloading an app is a super simple request, that people will likely do for a shirt.  In the process, the company benefits from gaining information, about their target audience.  This form of direct marketing was a cheap and efficient way to get Fantelope's name out there, as well as, gain more exposure for the schools who were paired in the event.

I love this idea. By having something of value to offer, consumers are willing to give something in return. In this case, people were willing to download the app and give out their email in return for a free t-shirt. Companies need to incorporate more of this type of marketing into their strategies, instead of just the traditional methods. Experiential marketing creates true engagement and lasting impressions. My question would be how much did the t-shirts cost and what is the estimated ROI for Fantelope? I know that this is something that is very hard to measure.. 

This app seems pretty cool. I think it is very important that we create engagement by providing incentive to our social media followers. We have to be smart about how this is done though. We can't be too quick to give away too much so the end result seems unsatisfactory. My question is, what ways have you got people to keep engaging with your app even after the "free stuff' is no longer around?  

I think the social media is a very good way to promote brand, so my question for this week is what kind of things should you be careful about when you promote your brand in the social media platform?

 

I think this is a great idea to get people engaged with Fanetlope or any app! Rather than just passing out gear and hoping for the best, they had to learn and engage with your app, which likely allowed people to create a more meaningful connection with your brand. It worked because both you and the students got something out of it - you got people using the app, and the students got free shirts. It also worked because it was a relatively easy and relevant point of entry - downloading and participating a sports-related app on a sports-related day. I’m glad it worked out and I’m sure MSU could provide a great opportunity to grow the brand further.

I think this event is very meaningful, it makes the future potential customers have a sense of participation. People love free, using small tasks to increase the fun, so that people get a full sense of satisfaction.  Because they are not simple to get a shirt T, they use their own efforts to get the clothes. Now, more creative and more attractive means of marketing is the latest model. People are tired of the traditional sales model, so it also brings a lot of difficulty to the business, how to attract customers is the key point. I think the professor's activities are very interesting, which also gave me a lot of inspiration. At the first time, I think that this promotion strategy is a waste of money, people should not do a free job, but now I understand that this is the highest rate of return.I think the professor is very clever, now let a lot of MSU students also know this app, through the students to introduce this activity and app. I think the professor is very clever, now let a lot of MSU students also know this app, through the students to introduce this activity and app？

Thank you for sharing this, it is cool how you actually use the methods that you teach to us! I think that it is smart that instead of handing T-shirts to every student that walked up to your tent, that you guys actually gave them something to complete before they could receive a T-shirt. By giving people the goal to reach 50 points to receive a T-shirt you were benefitting both them and your company. We live in a very competetive world where people will compete to get what they want. By giving people the goal of receiving the T-shirt if they get 50 points on your app and sign up that gives you the opprotunity to market to them at a later time. I hope that this app comes to Michigan State before I graduate! Do you have any other inbound marketing strategies that you would consider just as successful? I feel like rewarding people for doing something is the best way to do it, and im curious to know if there is an even more effective way. 

To be honest, I don't know what it is about getting free t-shirts, but I'm always in for it. I think it's a great way to get people to be familiar with your brand. Not only did you get student's email to send them about future events, but you also got them to download your application.

I think it was a fantastic initiative by Fantelope to get people (sports fans) engaged in their business by selling items like T-Shirts. In this way, we find that eventhough Fantelope is selling their T-shirts for free, it requires that the people must engage with the brand so that they can get their free T-shirts. This is a fantastic way of doing inbound marketing. I personally feel that Fantelope will be a great success at MSU due to the fact that there are many sports fans at MSU who are engaged actively in using social media, downloading apps etc. Hence, I feel that it will be a mutual benefit for both the parties as MSU students are getting the free T-shirts and Fantelope is getting their leads. However, I am very curious to learn as to what other Inbound Marketing Strategies will Fantelope employ while they are at MSU?

What a great idea! I am kind of surprised at how many people downloaded the app, but I guess people love free stuff! I think this is a great way to market the app, by offering an incentive to the consumers. I think it was also cool how you had people check in on twitter too so they were actually engaging with the app! Super cool idea and I hope this does come to MSU!

This is a great idea. It will definitely work in MSU. It's a win-win business to give students T shirts after they download and join in the app. Both sides get benefits. This idea greatly engaged students. My question is: how did you know what students want? Like for me, I'm not interested in getting a logo T shirt, so I won't go out of my way to download and join in the app. Will the event engage more students if it gives away several things for them to choose? Like key rings, mugs, pens.  

That is a great idea! College students will do anything for a free t-shirt; it is actually amazing how powerful a free tshirt is. I go to events specifically if it states the frist people will get a free tshirt. What else is as powerful as a free t-shrit to make people download an app, follow on twitter, or like on Facebook? 

I think that this is a great idea to get people engaged in Fanetlope. It would be a huge success here at Michigan State because of the amount students are involved in social media, downloading apps, etc. I think that it would be great for the MSU community because it is just another thing for students to connect on, and also receiving anything free would be a plus for your promotion. I think that it would be smart to expand to other Big Ten Universiies and see if you can get every university involved in Fantelope. Any school that has a large student population would be a great opportunity to grow the brand. 

I think this is a great idea to get people engaged in your respective business or idea. Instead of people just feigning interest to get a free t-shirt, they actually have to engage with what you're trying to promote and I find that very smart. I hope this comes to MSU soon!

I think this is a great idea, and also the best way to apply inbound marketing. It's practically a win-win situation since college students get what they want, while Fantelope gets leads. I think this would definitely work in MSU as well as the rest of the Big10 universities. 

This ia great idea and I think it would have great success at MSU. I like how this gets the sudents involved and it's something were very familar with, downloading apps,tweeting and checking in. I also this this is valuable because everyone loves free things, but because they had to do something in order to get this free shirt they will be somehwhat of the minority and gives them the opportunity to have bragging rights. 

I'm excited to see this come to MSU! When you first spoke about it during class I wasn't so sure but now that I know more, I'm sure I would've stopped by the booth to earn points (and get the t-shirt, I love free stuff). This is such a perfect example of inbound marketing. You made it worth the while of anyone that signed up and joined your app so that in the future they will continue to use the app. And hopefully get some friends to do it too. I'm interested in what other events you do for Fantelope, and how succesful they have been as well?

I think this is super cool! I hope one day you have all of the BIG10 schools on Fantelope. I think that it helps that you do t-shirt give aways, I've never seen a college student turn down a free tshirt or avoid a tent that is giving away free things! Good job on knowing your target audience!!

Wow, this is a really unqiue way of getting people attracted to and eventually converted into Titan fans. Those who are already fans have a chance to learn more about the team and people unaware of the team are made aware. Getting people to engage can be a difficult process, but user engagement for a T-shirt is a pretty good exchange rate if you ask me. Im excited to see Fantelope make it to MSU as im sure it will see great success.     

I thought the idea of not just handing out free t-shirts to promote Fantelope was a great engagement tactic. It was an incentive for the audience to engage in the brand by downloading the app and giving their email. The audience for Fantelope has grown and so has the email list. Getting an partnership with Michigan State would be wonderful for Fantelope. There are so many sporting events at MSU that could utilize Fantelope. I think it would be great way to raise school spirit for being the ultimate Spartan one could be. With the success of the Hooked app, I think some of the incentives for this app get be recieving meal deals with restaurants around East Lansing. Although, the problem I do see is how will you keep consumers coming back to the app without incentives like the t-shirt? 

This is wonderful. Totally agree about sports with MSU, not many can compare, at least recently. Final Fours and Rose Bowls coming out of everywhere.....

I also like how this was revolved around UDM, since I grew up just outside Detroit and like to see attention for the city. Bravo!

Getting into analysis, using the shirt as the lead into the app is perfect, start small and get bigger, which is a common sales tactic.

Most importantly, you got a permanent contact. This is the most solid way to generate future business.

My question would be related to guerrila marketing, which I think this would fall under... besides T-shirts, how about other things that could entice people. Just broadly, beverages come to mind, perhaps alcoholic. Nothing connects to sports more than beer, if there would be any way to add that into the mix. I understand it is not family friendly, but it is still an angle. I would not completely throw it out, I think people share news about their favorite alcoholic beverage more than a t-shirt. Ride the wave of something like that, and see where it goes.

My question for the week, how important is to understand the consumer subconscious thoughts, even more so than their conscious thoughts? The gravity towards alcohol for youth, even though this touches sensitive points, is something to consider. Some would call alcohol a cultural phenomenon amongst high school and college students., everyone does it. What kind of research can be done to really understand cultural standards and how to appeal to those standards to be 'cool'? That is how I think you would be the most effective. 

 

 

 

I agree this is great for the online audience. It was not clear in the blog the demographics of the targeted audience. As I am older, I do not see the majority of my generation (Babyboomers) participating in these types of events. In my job I attend national and international conferences where this type of marketing takes place and it seems the majority of participants are the younger attendees.

Go white! That is a very interesting example of Inbound marketing. I will definately encourage my friends to use Fantelope when you come to campus. I have been receiving feeds on my facebook page about Spartan's emoji app. I think it will be good if the school apply your idea on events like the resource fair and welcome cookouts to encourage students to use the app. Instead of giving out free tshirts, pens, caps, mugs and stickers students can earn the items after downloading the app.

This seems like a good concept for getting people to sign up for future advertising and also helping to engage participants.  How long has Fantelope been around?  Do you have any other large major universities that are signed up.  Why is Michigan State not yet participating in Fantelope?  It seems that for the most part it can only benefit the school.