Getting into the Habit of Crafting Compelling Content
Like this Article?
Consider sharing it with your friends.
Blogs have been popular for over a decade now. While the traditional "blog" may have peaked around 2008 many companies use some form of blogging in their marketing efforts. They may call it something other than a blog-- articles, news, content marketing, etc... but it's still blogging.
Software like WordPress has made it easy to set up a blog. Simply install the software required to start blogging used to require an expert and maybe a couple hours of effort. Now, most website hosting companies offer one-click installs that take minutes at most.
Getting your own blogging platform up and running is the easy part. Coming up with new ideas is the hard part. If you've been blogging for a long time it becomes harder and harder to figure out what to write about.
My company, for example, has been blogging since 2006 and has published over 300 blog posts. That's a lot of ideas. Over the past decade we've written about all kinds of topics related to hiring a web designer, including the importance of designers understanding how web development works, what to know before starting a website project, how to know if your website is successful, etc... Now days it's a struggle to come up with new ideas.
As marketing experts reaching our audience is one of the skills we must master. What ideas do you have on how you could continually come up with new ideas for content marketing?
Comments & Feedback
Blog has developed a lot today and is more enhanced than it was a decade ago. Today's blog is more functional and good looking. As people are getting used to read blogs to get information, blogs are required to be attractive or your followers may gey bored very soon. My opinion of coming up with new ideas for content marketing is that we should take feedbacks really important. In a market, we should always keep in mind that it is important to think as a customer. And if we take those feedbacks as something, we could make a conclusion from it. And it will help us to build a better blogging experience for customers.
Blogs are becoming more and more popular. They allow people to keep up with the industry that they're in, and others that they are interested in. You can write about anything and send it out at no cost. It's an easy way to get your opinion out to the public. Like you said, the problem is presented when you have to come up with content. When you start a blog you have all these ideas, and I think that it is important to stay updated on the industry so that you can be consistant with what is going on and be able to talk about problems that arise. When you're in a dull it also wouldn't hurt to reach out to followers to see what they would like to hear about.
I think it is difficult to come up with some new ideas every day. I have never had my own blog, but I do have some experiences with Wordpress and Wix for some courses. Sometimes, I would forget to update it or struggle to find a topic to write blog. However, I think there is a way to come up with ideas, which is to see what is talking about on social media for the day and what is popular these days. Also, we need to ask customers what they want to see, and what they are interested in. Checking blog comments and replying are also important. Then the next step might be writing blogs on Wordpress or Wix.
Digital communication develops so fast these years. At the same time, what we can do to keep delivering new ideas and new contents for audiences become an issue. Personally, when I glance the content on social media platform, I only take times to read carefully for the content I'm interested in. So the content must have target audiences. Before you post a new blog, you have to know which part of people you want to target.
What's more, great content marketing should always make audiences feel sympathetic or attractive that make them want to engage in.
Nowadays, blog becomes a really good way for companies to share information, update the recent news and get in touch with the customer. I can always find interesting things through companies blog. Every time I am reading a blog post, it's one more opportunity for me to show up in search engines and drive traffic to the website in organic search. I do agree that blog content can helps to keep social media presence going. So, it's important that keep using blogs to show the information to the customer.
I have never owned a blog before, in fact, I am not familiar with the blog at all. When I started my online surfing experience, the blog is already somehow outmoded. Another form of the content delivery method was just getting started, which is Weibo. Weibo in Chinese is the abbreviation of "micro-blog," it is very close to Twitter. The content on Weibo is shorter, easier to reach, and pre-selected. You can follow the accounts that you are interested, and receive all of those contents on the same page. Weibo has been populated for about 8 years. It still has most users in China compared to other social media or blogs. I think to be fast and easy are the most important features that the content marketing need to have today because people want to spend less time while getting more information.
Just like many people said, blogs are widely used by many companies for their inbound marketing strategy. From my understanding, the consistant tone of blogs like "7 tips, 8 tips, 10 ways" can be an easy and effective way of keeping people engaging with you. Sometime, it is also very important to post some educational or new discoveries with another set of tone. Overall, people is interesting in more diversed blog contents. Finally, how consistant you upload the blog is also an important thing. When there's some important and hot topics related to the business you should always post on time.
The blog is a great inventor because it provides people a space to show their thoughts to more audiences through different ways, such as video, photos and most traditionally words. However, for a brand who would use the blog as a marketing tool, it is important to be clear and creative. Creative is very important to catch more consumers and it is also crucial to always follow the hot topics in the society. And brand also uses a simple survey to find out what are their consumers' interests.
Another great way to be a good blog is always interacting with consumers online, which could make the consumer feel more intimacy with the brand and became more loyal to the brand.
First, the blogs should focus on the products. The blogger can come up with some topics or themes which are related to the brand or its products. Take the products as the solution to solve a problem. Moreover, it's very important to focus on latest news and hot issues and combine them with the brand. For example, we can tell the audience how our brand can solve or be helpful to the issue. Also, big days or festivals should be good chances to market brand because it's easy to get attention when you mention something everyone cares about.
Blogging is very important for many companies. Since this can be a way to attarcts people and draw their attention to your brand. The contents and ideas of blog are becoming the most important things to write a GOOD blog. I think that the best way to continually come up with new ideas for content marketing is write down every single ideas even a little one on notebook or phones to look it up and use it when you write the blog for content marketing. So that you will not miss out the very little things happens in your mind.
i never wrote a blog before. But in order to continually come up with new ideas for content marketing, i think we should always observe the things that happen around us. Do not miss any hot spots in the society. We need to find out what is the topic that attracts the public. What people care about. Only in this way that we can write blogs that attract readers.
Blog plays an important role in the modern society. People publish their posts on the blog, also can share with other people about their feelings. This is a platform people can communicate with each other on some professional areas.
I think the best way I can come up is looking more other blogs, and then gain more experiences. To gather all information up, people can come up better creative ideas.
Blog is important for most company, if a brand blog is popular, it means this brand is very famous. if your blog is not attractive and you want to get some attention, you need to know what people likes. There is a Chinese social platform named Weibo, it have a special function, every 10 mins it will update today’s top 20 topics, people can search those topic and find each blogger’s post, it is easy to have over 2 million respond if your topic is top 1 or 2. If you cant find some new idea , follow today’s big news is also a good way to get attention.
Blog is becoming more and more popular nowadays. Back then, to write a blog when you have some new ideas and other people can read about this. Now, people can create their own blog anytime, so they can write about their new ideas about something. So other people can read about other people's new ideas. And it is hard to keep updating blog because every new blog needs brand new idea.
Although it sometime can be hard to come out with new blog ideas, there are still new ideas for a campaign or marketing strategy. An idea of a blog should follow the trend of the society, and the trend around is countinuly changing. A new blog idea can always follow that trend and also the nowaday technology. It can also be a update of a previous blog or the compant status. In addition, a blog idea can also follow what people want to see or what people want to hear, especially some issue that take place in the society.
To always come up new ideas for the content marketing, marketers should always focus on the new issues and those issues never disappear. They also need to know the trends around people, like what they love and what they want to hear. A good marketer should also need to know the new technology or the new trend on marketing strategy. Then there would be continuelly ideas for content marketing.
Blogs are great-- when you find a good one, that keeps the reader informed, interested, and coming back. You need to always have fresh ideas and stay up to date on what is newsworthy in the industry you are acting as a thought leader in. It is important to read other blogs and articles written by others in the same industry and field. That way you know what your prime target reader would be interested in. I also think its very important to tell others about what you think is up and coming in the future as well. It also is important to keep people interested with motivation. I read articles and blogs to motivate me in the area I am reading about, so if you are keeping the reader with high hopes in whatever the topic is that is very important. To get new ideas I think it would be fun to write down all the topics you are knowledgeable in and look up relating issues to discuse so you are also learning.
For content marketing, using blogs can be a double-sided sword. A fancy blog can help the company to better reach out to the audience; but if the blog is not very content-oriented and well-designed, it can make people have bad impactions about the brand. Imagine that Apple is using a blog to promote the brand, it would be hard for Apple to keep coming up with new ideas since they don't have a very large product line, and they only launch new products twice a year. I didn't see the great benefits from such a big company to have a blog, but I do agree with that for small business, the content-oriented blog will provide the company a better chance to promote the products and connect with the target audience.
Many companies use the blog for their advertisement. Many of them made their own blog to post on their blog. Currently, I usually find the advertising in blogs by the power bloggers.
There are some people who manage their blog and got popular. Many people look at their blog and get interested. I found many power bloggers advertise the products. Those work powerfully to the people who are interested in the product.
I think when it is hard to make up some ideas to post, getting help from influencer is also the smart way to advertise.
Blogging is a great way for companies to get in touch with their consumer base and connect with them. However, after so many posts on a blog, it always feels like you have run out of ideas, but there are always new ideas and current events to discuss with your consumers. I think the best way to continually come up with new ideas for content marketing is through listening to your customers. Listening to what your customers want and what is popular amongst them is the best way to find your next idea. Companies should be continually following up on their consumers through trending social media and current events. The best way to keep a blog popular is to post about popular ideas. By following the current trends amongst your consumer base, you should be able to find ideas that draw your consumers in to read.
From my opinion, I think it is hard to come up some new ideas. However, we still have some special shortcuts to help our finish the ideas. For example, we need to know the latest popular topic and analyze it deeply. We can combine some point from the topic with what we want to talk in blog. Moreover, we can also do some brainstorming with our friends, this way may help us enlarge our mind and get the answer form the deep of us.
I would say the best way to come up with new ideas is to continuously brainstorm with other people. You must talk to everyone else and hear what they have to say and listen to their ideas which will trigger some of your own ideas. You also must stay on top of everything happening in the world such as recent trends as well as major events that are happening or happened. You must figure out what will attract the most amount of people and focus on that. I also think you have to keep them intrigued by always having a surprise or something new.
Coming up with new topics and new ideas to blog about can become overwhelming and easy to get in a rut of lack of ideas. My suggestion as marketing experts would be to constantly keep in touch with what your consumers are talking about and what they care about. Look at social media and see what is currently trending, look at the news and use current events and trends to create the most relatable and interesting topics that your consumers are going to what to click on. Another new featur across many social media platforms is the ability to quickly take polls. This could be used to ask your audience what they are interested in, which topics they would prefer to see, etc. In this time in the marketing industry, the communication is so quick and thorough that we can easily see what topics do better than others, listen to our consumers in their opinions and feedback, and make it easier for us to know what we need to produce for our target audience.
I have never had my own blog, but I do have some experience with WordPress. I feel that coming up with daily blogs would be difficult. I would probably forget to do it or struggle to find a topic to talk about. But I guess one way to come up with topics is to go onto social media and see what is being talked about or what the hot topic is for the day. But also make sure to ask customers and consumers what they want to see, or what they talk about. That would not only take care of blog topics, but also consumer interaction. Also read and respond to comments on products or videos that the company makes in the blogs. I also feel that if you keep up with the log then it becomes part of your daily routine. By then it will be like second nature to get onto WordPress and write the blog.
I would say the best way to be able to continually come up with new ideas for marketing would be through staying updated on recent trends. That means paying attention to what people are talking about on Twitter, Snapchat, Instagram, Facebook, etc. and come up with different perspectives of these topics. This could be done by monitoring trending hashtags or simply just staying aware of what people are talking about. I think sometimes it's more important to join an ongoing conversation than to start a new one. Since this question is referring to routinely coming up with new ideas, it may be important to learn how to join conversations and relate to what is going on in the world, rather than trying to start new conversations about what is going on. Companies need to have ethos, pathos, and logos appeals in every post, sometimes it's best to play off of feelings rather than ethics, or join a conversation with a new logistic perspective on a topic. It really just depends. But I think the best way to do this is to closely observe the current trends & topics.
A good blog should be enjoyable for readers and keep them patiently waiting on the next post. As a blogger you should be very familiar with your targeting audience and trends. This is because we live in a society that is constantly changing and the ability to stay up to date on trends is important. i think that bloggers should use social media as a tool to stay updated on trends and topics. Resources are all around us, we have Youtube, Snapchat and Instagram accounts that always has the latest news. Once they familiarize themselves with their audience they can categorize their interest and post things that would intrigue their target audience, utilizing these resources.
With the amount of blogs that are all over the internet nowadays creating new content seems like it could be a challenge. While there are many ways that you can come up with new ideas for content marketing, it still requires a lot of thought and effort to continually stay relevent in this world. One way that authors of blogs can come up with new ideas is to be extremely aware of who your audience is and what their interests are. You can do this by conducting research on your audience and maybe even reading into some other similar blogs and try to generate, not copy, ideas from there.
Nowadays, blogs are used on a large scale in our lives. Blogs open up a world without borders. We can see blogs for everyone in the world. As long as we know people's blog ID, we can see anyone's blog we want. I think blogs amplify your humanity. We can publish the most interesting things happening around us and our mood. And we can find the same interested people on blog. It has played a major role in our social network. It makes our life more closer. I really like reading blogs and publish blogs. I always realized the lastest things on blogs. I can get a lot interesting ideas on blogs. It's very useful for me. I like blogs very much!
I really enjoy reading blogs and I find myself asking how the authors know where to start. It seems after blogging for years, how do your posts not start to sound similar? To come up with new ideas for content marketing I think one needs to be very aware of their audience and how their audience changes as time goes by. Content needs to be focussed towards them, their needs, desires, questions that they may want answered, and I think remembering to channel exaclty who your writing to, will help the process of coming up with new ideas. Obviously some posts get more attention than others, so really analyzing why there was more engagement and what made a post more successful will help branch off new ideas off of that. I think brainstorming with others and bouncing off ideas always heplps get creative juices flowing. Someone may mention something that makes you think in a different way and you can put your own personal twist on it and it can lead you to a whole new set of ideas.
I was in charge of public relations for my sorority so I am familiar with WordPress. Our blog definitely received the least amount of attention out of all of our social media. Although it wasn’t too difficult to come up with topics because we do a variety of things, we did find it difficult to have viewers of the blog. For the time and effort it takes to make a blog post, it is only worth it if people are reading and sharing it. I am sure in the future we will eventually not use WordPress just because of the lack of interest.
I have never had my own blog, but I am familiar with the way blog posts work because I read some blogs occasionally. It is definitely hard to come up with different topics and ideas when you have been posting for so long. That's why I think it is important to not focus on one audience or one focus of posts. It is important to have a diverse number of focuses so your viewers don't get bored and find information and blog posts repetitive. The goal is to keep your viewers high and maybe even earn new viewers. Some ideas could include interviewing someone, getting a point of view from someone else. People love hearing from real life experiences, so those kinds of blog posts would be intriguing for viewers. You can focus on what's in the news and what's popular. Apply present issues and new information to your marketing skills. Keep up with the times and reach out to your viewers to get feedback on what they would like to see.
Coming up with new topics can be hard especially since the internet is flooded with new information and it can be difficult to feel like you're adding anything new. Once strategy that might help would making sure the communications team is always connected with new data and analytics coming in. For instance, seeing what kinds of articles have done well in the past will help in knowing what kind of topics work well with the audience. You can also use keyword searches to see what kind of information people are looking for on the internet. This can be a good way to brainstorm new ideas.
This is something I personally struggle with. In order to overcome this frequent writers block, I think I could utilize a hat drawing system. I would write down different topic ideas or post styles as I think of them and put them in a hat. When it comes time for me to write a new post, I would simply draw a suggestion and go with that. To ensure a variety of posts, I would remove the suggestion from the pile for the next time I need to draw.
As a person who has created a blog on WordPress three years ago, I found it's easy to build a blog but, it's hard to come up with new ideas or contents. In my opinion, we need to determine the focus area of our blog such as Food, Design, Movie etc. By combining the current trend and the novelty of the surrounding with our focus area that can keep attracting audiences. For example, during a special festival, we can release some related news about it or launch a limited product for that holiday. In general, the main point to come up with new ideas is to connect with current news.
I would say the best way to always have ideas in the bag when it comes to blogging is to find a niche topic/idea and break it into segments. That way you're producing more content with the same one idea. Also, to keep it compelling, be sure to use cliffhangers to keep the audience engaged in wanting to see more.
Sometimes I get stuck writing blog posts. But I have learned that there is always something to argue about, compare and talk about. People want to read blogs they are relate to or find interesting. Every day there is new research and news topics that come out and each targets a different type of audience. If you want to constantly want to keep up to date with content marketing you need to keep up with the news and media. You have to stay on top of things at all times. Another way to keep up with content marketing is to go to events and study other company’s way of marketing their products. This industry is always changing and it is very competitive.
Writing blog posts that are new can be tricky, especially after years of doing it. Reaching the specific audience is the best way to enhance your blog posts. I think that in order to continually come up with new ideas, it is important to keep up with current news and events. Doing research constantly, and seeing what is trending is a great way to stay on top. There is always new things trending, so I think it would be a good way to come up with new content and keep things current.
Being able to write new and creative content is a very tricky thing to do. When it comes to blog posts they need to be informative, well written and very creative. You need to stay up on every trend so that new content is not far away when you need it. Keep a list of notes in your phone, so that every time you have an idea you will be able to remember it later because you wrote it down.
As you said, coming up with new content weekly or even daily is no easy task. A big part of coming up with new ideas for content is being aware of the world around you. Keeping up with trends, events, and world news that is relevant to the blog is crucial. Perhaps something does not seem relevant, but there is a connection to your content that you have to dig deeper to find. It also helps to have as many people involved in the brainstorming process as possible. Those involved in coming up with content should be receptive to new ideas, and instead of shutting "bad" ideas down, they should try to find ways to turn them into good ones. Even if the blog covers a very specific topic, there are still countless ways to write about it. It is important to consider different audiences when coming up with content as well.
After 300+ blog posts, writer’s block is understandable. It’s not just coming up with content to post, but relevant content that keep readers entertained and coming back. I have never personally had a blog, but the idea has crossed my mind from time to time. Then I remember, I love writing… until it’s a chore. I think, some good ways to defuse this feeling and really come up with good blog ideas are numerous.
Idea 1: Always keep paper by your bed, desk, etc. so when you come up with an idea, you can write it down.
Idea 2: Listen to your readers. Why not as for blog suggestion ideas? Ask your readers what they want to read.
Idea 3: Come up with ideas in advance. Before starting a blog, perhaps come up with a large list of ideas, so when you’re stuck, you can refer back to the list.
Idea 4: Listen to the analytics. Look at what posts are doing/did the best, and create content similar to that.
Idea 5: Have guest writers. Who says a blog has to be the same writer every time? Different people have different writing styles, ideas and perspectives.
These are just a couple ideas, but they will go a long way in finding content for blogs and online marketing.
I am a huge fan of blogs and a blogger myself. I too have experienced the hardships of figuring out new ideas to put on my blog. Fortunately, there are a plethora of blogs that share similar content and have the same audience types. I think it is very important to read other blogs if you are a blogger to not only get creative with your ideas but work on your language. How you present your ideas in your writing will indefinitely effect readership and your personal brand. Why should people choose your blog to read rather than someone elses? Now, what I am saying is not necessarily to copy or one-up your competition, but instead to use your competition as inspiration and make it your own.
Another way to continually come up with new ideas for content marketing is to go back to your old post and give them an update. It is okay to write a new post with the same topic you had five years ago if there is something new that can be written about. If it's from a different perspective, I believe it's okay to have multiple blog post on the same topic.