The Importance of Website Links

Ross Johnson's picture
Instructor
3/5/2018
Internet Marketing

Consider sharing it with your friends.

Website links are so ubiquitous that it's easy to overlook their importance. Most websites have dozens if not hundreds of links -- sometimes within a single page.

Links are the primary method which we navigate the web. Even if you're performing a web search it's a link that you click on to visit a site and then a series of links as you explore the site.

Links are the reason the web exists in the first place. The founder of the web Sir Tim Berners-Lee wanted a method for sharing and interlinking research documents, so he invented HTML -- the code used to assemble web pages.

Now links are not just used for navigation but they are also a strong signal for search engines like Google and Bing. These search engines use links to determine how popular and trustworthy a given site is. Sites with lots of links are generally higher quality and should rank higher.

Quantity is not the only signal search engines review. The words used to link to other pages also inform as to the topic. Meaning you could link to a site only using a web address, e.g. https://www.insulgard.com/ or you could link to it using words that describe what the site is about, e.g. bullet proof glass.

The latter approach is important not only for search engine optimization but also creating compelling online content. Website users tend to scan content rather than read every word. Links stand out and receive more focus than unlinked text. If you link just says "Read More" the user doesn't know where that link takes them. Compare that to "Learn about bank security products". In this example, the user doesn't need to read anything other than the link itself to know where the link would take them.

Comments & Feedback

Student

When I search something and the read more comes on the page, I get really annoyed because I don't know if I am wasting my time on a wrong page or on the right page. The web is a very nice thing because it answers so many unanswered questions I have. I just don't like when the web doesn't understand what I am saying and a different search comes up that I never wanted to search. When it comes to web searches, there are clearly more pros than cons and help many people who use it. I also don't like the random sites that are online making up false information when I want to know answers. There are a lot of differences in the web, but with all that it does, it is way worth it. 

Student

Today's Internet contains a tremendous amount of information. We can selectively get information through the portal site, which can sometimes be linked to unwanted information. However, since the amount of data is vast, you may not know it unless you read it before you know it is the wrong information. In this case, if you use the short 'read more' link, you will be able to get information selectively without wasting time. The technology of the world becomes increasingly complicated, but it is getting more straightforward in use. I think the simplest thing is to use the internet the best.

 

Student

Linking with words has become incredibly helpful to me in my current internship. I am always scouring articles, databases and blogs for content to use in my secondary research. When there is more information in the link about what content will be found, I am more likely to click on it. It allows me to use my time more efficiently when I am doing extensive research. If I am looking through 50 articles in a day, I end up scanning through the content pretty quickly. I don't have time to investigate behind the scenes of every link I see. 

Student

I agree with what others are saying about how "Read More" links are vague, not encouraging users to click through. It's interesting to me that more links can mean better SEO, but it seems equally important that good, strong links are the ones included, and not just links for the sake of links.

I do have a question: Can there be too many links? Personally, I think having too many links can be distracting for a user, so there has to be a balance between page content and links. 

This Moz article says the number of links should ideally be under 100 for a single page. That still seems a lot to me, but I guess depending on what kind of content, you could have a wide variety of links, including navigation bar, sub-pages, side-bar navigation, footer content, as well as the hyperlinks within the text. 

Student

Websites are essential compenents of the web, they're what we spend time looking at and where we often get a lot of information. If a wesbite is terrible as a user you are really likely to leave and go and use another website.

This blog post made me realize how this is also true for links. I remember browsing the web to find information on certain guitars, I ended up looking at many blogs. The ones who had plenty of links to different brand websites and products really did not help me in any way as there was so much content. It made me think the products I was looking at were really basic, since so many products were linked on that website. After just a few minutes of looking at such websites, I would usually always leave those sites and go and find another one. 

Because of that, I do agree with what Ross said that "read more" links aren't ideal. When I browse the web I like to know where I'm going. I rarely just start searching something specific and then end up on something completely different. "Read more" links don't provide this information, and if you click on them and end up on a website/page you weren't expecting it can be really frustrating and automaticly deter the user from refering to that website again. 

Student

Every time I see blog posts, I feel annoyed when I keep seeing "read more" again and again. It makes me so confused that I don't know where the link takes me to. I felt very surprised as seeing so many students said that they never paid attention to the links because I am the one who hates the websites didn't clarify where the link would take me to. It makes me feel some kind of uncertainty.

Student

Nowadays, people are asking for funny and valuable information, including the network. So, if a link wants to catch lots of people's attention, the link must be novel. For me, when I watch a video on youtube or other platforms, there always have some interesting links behind the video, most of the time, those links catch my eyes, so I would click the links and see what I can get. Sometime contents might be boring for me but for the impacts of those links is a good thing since it would increase the page views.

Student

Before takeing this class, i haven't realized about what the importance of the link is. Since i took this class, we did every week practice about how to use the links in my paper. And the useful links bring more convinience to people. Like when we read an article, we use additional links to read more information, which can understand deeply. When i am doing ADV 420 homework, i can use HTML format very skillful. 

Student

Before taking this class I had no knowledge whatsoever pertaining to the importance of links. Since joining, I learned that links are everything, if you want to have a reputable website, you need to include tons of quality links. Reading this lesson I also realized that I am much more likely to click on a link if it is in the word format opposed to  web address. I also realized how basic simply stating "read more" is oppossed to adding a more detailed link.

Student

Since being a part of this class I have been more aware of things on the internet and how people use it that I did not even realize before. I have never really thought about the importance of links and how they lead people to basically all information found on the internet. When somebody sends me a link from facebook for example it is facinating to me that it leads you right to a specific page that they were looking at, without going through any trouble at all. When I stubmle across a customized link on a webpage I usually click it to learn more about what I am reading and dive in deeper into the ubundance of information on the web. Searching for one thing at the start can lead you to something completely new and interesting just from a few clicks of links. You start with googling a question you have, read an article, find something fasinating, click on another link, and before you know it you know some crazy facts about who knows what. It is crazy to me that I often times overlook the amazing features of the internet and what sends us specific and relevant information of what we are looking for, in just an instant. We have so many helpful tools and information at our fingertips and website links are the reason of that. 

Student

Taking this class so far, the assignments we wrote every week must be include the links in the post. This really helps me understand the importance of website links. If I want to learn certain things, the entire thing I have to do is to click mouse and then I will get the information I want. When I reading the social media sites, attractive titles and authentic pictures really grabs my attention. Especially when I go through the reading articles, I can make a use of knowledge and practice in the use of flexible.

Student

I like links in articles or posts becasue sometimes it leads me to something that I never knew before. If I want to know more aboit a topic in a story that I am reading then a well-placed link is great. It can lead to a new story or an explanation of something I did not know prior. Also linking to social media posts or videos is smart too. Personally I find it difficult to keep up with the amount social media and trends out there. So if I miss something and an article references it, it helps when they link to the post or some posts and videos about it. So I think that having a link can expand upon the topic and lead curious people towards more information. But that can also be a problem with links. If a post has too many links it can lead to an information overload for someone reading the post. So it is important not to flood the reader with too much extra information.

Student

This lesson taught me how to use many links. I think a custom link can easily draw readers' attention. Readers will not read some articles for simple headings. If readers see a novel title, they will often choose to open it. And I think this can save people's time and let people discover new events. At the same time, it can improve people's work efficiency and people can find what they need. I really like some novel links, it can always encourage me to open this.

Student

Being able to customize links is one of the most important things. I could be customizing the hyperlink as talked about above, or even the actual link itself. This can be commonly used in sites like Facebook or LinkedIn so that when distributing the link to others you can have a short link that accuratly describes whos profile someone is looking at. 

Student

Throughout the course of this class I have gained a new appreciation for links and the effective usage of them. When I have been reading articles I have noticed the use of links more and more. I agree with using the latter approach as a more effective way to create compelling online content. Using words to describe the website or page you are being taken to is not only more effective but I think that it builds more trust between the webstie and consumer. 

Student

This post is really interesting. I have never really payed attention to what I click on vs what I don’t. I do a lot of clicking without thinking. The points Ross brought up made me think and look back and thinking about what I clicked on today. I noticed that I click on links that say “read more” even though I am not sure what other information the link is going to provide me. I need to practice paying more attention to what I click on. This will benefit me and my time online. When it comes to social media I do pay more attention to titles and links. I think I do so because the links are right in front of me I don’t have to scroll like I would if I was reading an article and wanted to learn more about the topic. Now I am going to pay more attention to what I click and how effective and relevant the links are.

Student

I never really took the time to think about the importance of links and the role they play on the internet. It is easy for people to overlook website links, but they are what get us to where we want to be online. When I think about my normal website experience on a daily basis, I click on links a lot. As Ross mentioned, using words in a link can be very useful to the viewer. I tend to click on many links on websites that have words with what I'm looking for compared to links with a wed address. When scrolling on social media platforms, such as Facebook and Twitter, many links are right in front of you and in many cases they are there to grab your attention and get you to click on them whether it be to buy products or learn more about something. Not all links are user friendly and it is important that websites make links that everyone can use and navigate to have the most successful experience on the internet. 

Student

The internet can be both easy and difficult to navigate. Some websites are professionaly designed to make it a pleasant experience for the user. Some websites are absolutely horrible and it deters users from not using it again in the future. It can be the make or break of a website/brand. 

I agree with the statement that links need to be informative and not just be bland. "Read More" does not make me want to read more. It makes me skeptical that the content in the read more section is probably not important enough. Links that direct you exactly to what you want and are looking for is more user-friendly. 


Student

I feel like many social media sites such as YouTube, Twitter, etc. have given users the option for a customizable URL and the ability to share links for their other online presences. This makes specific accounts easier to find via search engines. When someone has multiple online presences, having them all linked to each other improves search engine rankings. When I was the scoial media manager for a up and coming rock band in LA, this was my strategy for SEO. Not only did these links improve search rankings, but they also made the bands accounts far easier to navigate between.

Student

The Internet is most effective when it is user friendly. Whether you're advanced in navigating technology or have no experience at all, a website should be able to be used by anyone. Links are important in making sure customers are in the right place and on the right page. The clearer and more thought out links are, the easier it is for someone to find what they are looking for. When customers can't find what they are looking for, it could cause frustration and negatively affect the potential lead. With thoughtful links, comes happy customers!

Ross Johnson's picture
Instructor
3/5/2018
Internet Marketing