The Morality of Online Advertising

From my perspective, I think online advertising is a really good strategy. In nowadays, most of the people use the internet in the life. I think online advertising is more effective than other advertising strategies. It can provide a very useful and effective ways to reaching the target audience.  I think online advertising also can deliver more meaningful messages to the audience. For example, I never take a look at the advertising page in the magazines. But, in some online video or some online games. There are some pop-up advertising and we can not skip it. Importantly, these ads are more attracting people. Because they are more interesting than print ads. People are willing to take a look and interested in them. So, I think online advertising is more useful and effective. 

I believe online advertising is essential to the success of many companies and is a great idea. I do believe there needs to be certain boundaries with the amount of advertising that is done by certain companies because it sometimes becomes creepy in a way. I have been on news websites and an advertisement of some shoes I was recently looking at will appear on the side. It makes me wonder how do they know that I was looking at that specific pair of shoes and color without looking into my browser history somehow. Other times I believe certain companies advertisments show up because I am subscribed to their mailing list or have shopped on the site multiple times. 

I think that online advertising is a very effective way of marketing. Throughout the year it has become increasingly popular for companies to utilzie different platforms to strengthen their brand. Many millenials use every platform daily, and can see ads on twitter, instagram, etc. Companies bombard people with online ads daily and they can get annoying, but it doesn't mean they are not effective in the long run. It gets the consumers thinking about the products and popups they see daily. I think that online ads can get a unethical at some point. Their needs to be better boundaries towards what data researchers can see you doing on your personal computer. 

As for me, I do not hate online advertising, but I also really do not want always see that especially some online advertising might take 1-3 minute. If the ads are that long, I will skip it. I would like to watch some online advertising that I think is interesting or useful. Such as some funny ads video online or some ads that are relevant to women's appeal and makeup etc. I think the ads that promote products in an interesting, creativity or funny way would be work for most audiences. I think ethical ads should not be over sexy or mention too many sensitive topics. That would be the definition of ethical ads for me. 

I think online advertising is more effective than print advertising. Because online advertising compared to print advertising appear more frequently. When I use a computer to enter a web page, in the middle of the homepage will always be some ads that had to let me read more glances, which is the shortcut to online advertising. When I use YouTube, the beginning of each video will appear ads and lots of ads cannot skip, which makes people have to pay attention to the existence of these products. So I think online advertising has a more direct way to attract customers. 

I am not bothered by most of online ads. I think it is our job as consumers to understand that you are a target for compaines so you will purchase there product. Online ads are definitely invasive but there are ways to control and its your choice to click. If I had to draw a line between what works and what is ethical it would be in advertising innapropriate content to children and young adults. Those are my two unethical areas. I do not think it is appropriate for fast food compaines to have ads online targeted at kids. There food cause obesity and diseases. 

I've never really felt that my privacy has been invaded by online advertising. With programs like cookies, consumers are warned about their activity being tracked, so they have a choice of leaving the page. This program is able to track a user's internet activity and, from there, will advertise accordingly. I think as long as programs like this continue to signal audiences when they are in use, Online advertise can remain efficient AND ethical. 

I havent ever felt like the digital world was ever intruding on my privacy. I dont think that i have a problem with anything that happens mainly because its designed to make my experiences better and easier. Also its not like im constantly being told that my activities are being monitored online. As long as it remains something that i can continue to be unaware of i dont have any problems with the extent to which digital data intrudes on my privac.

To be honest, I personally sometimes feel bothered by online advertising.When I click a video to watch on YouTube, there are always some advertisements poping up at the beginning or middle of the video. Every time I need to wait for skipping or watch it till the end. But from the point of view of an advertiser, online advertising is truely needed due to the increase numbers of online users nowadays. For the invasion of privary, I would prefer to turn off my viewing history and keep it secretly.

Online advertising is becoming super popular for every company I can think of. Every time I am on Facebook, Twitter, IG, Snapchat, etc., there are ads that follow. On top of the ads, they also have normal pages that thousands, if not millions, of people follow. It is hard to draw a line for what works and what is ethical to me. There are always ads that work for a certain group of people and another group is outraged by it. You can never please everybody.

A lot of people have issues with being targeted with advertising, they feel that it is an invasion  of privacy and it is 'creepy' that the computer knows so much about us or that it means the government is spying on us. I honestly am not bothered by it and would rather see ads for things that are more relevant to me and I might actually want. The only downside is I do end up buying more things because of it, it reminds me of that thing I put in my amazon cart weeks ago or convinces me I need a tapestry or rug because I once bought those things. What I don't think is that it is creepy though, I search things and put my information out there knowing that it will be used, if you don't want to be tracked as a percentage or potential buyer then don't use the internet as much! Although that is near impossible these days, if somebody truly felt threatened by it  it could be an option. Comment for Lesson #5

I agreed there are a lot of advantages of online advertising due to increasing number of network users. I understand company would target trough the online, however, sometimes it’s excessive. For instance, when i watch the video on the Youtube I need to hit the exit button for several times. If i click the ads for mistake it goes straight to the website which make me get annoyed. Additionally, some websites have a bogusware which can make my computer broken.

Often when checking social media I am impressed with how the advertisements align with things I was "googling" earlier that day or week. However as I have learned more about advertising and media I realize this is no coincidence. The forces behind online advertising are becoming increasingly savvy as the ability to track a persons interest and then promote products based on the information collected does lead me to have some privacy and ethical concerns. How far can firms go in collecting data about their consumers. It is important that consumers are aware of tactics firms can use to to convience them of a need they think they have.  

I think most of online advertising are useful. I have to say that online advertising targets people more accuracy, through social media data base's perosonal information, companies could reach to their audience very particularity. I would like to say that advertising in my facebook page is better than many advertising on TV.

I think online advertising is becoming an increasingly more frequent way of branding. I see dozens of advertisements throughout the day as I check my social media platforms, and although I don't always acknowledge them, I know their purpose. As of lately, there is an enormous amount of pressure on companies to conform to the normal expectations, and not branch out on a campaign that could cause controversial chaos. As effective as it may be for the brand, I think environmental issues should be avoided to an extent. If the brand is worth noticing, they won't need a publicity stunt (such as Pepsi's) to create an interest. 

On the one hand for business, online advertising has accurate target. And they can reach their customers easier. On the other hand, on the social media platform our privacy is becoming smaller and smaller, due to the social media has big user group and big date, they have a lot of information about people. In my opinion, I’m ok with online advertising, if I search something once, it will recommend for me next time. It not really annoy for me.

Since usage of social media became our daily life most of company focusing on online advertising. Every social media I see a lot of ads. However, those ads start taking over the social media. I love watching YouTube and while I watch those videos there are so many ads that bother me which I could fully concentrate on video. I have to press exit button like every 10 minutes. Even on Facebook too many ads on the sides and whenever I search on something google for shopping Facebook catch it and shows similar products that I saw. It is good to watch some of creativity ads. However most of ads are over exaggerate and threaten our privacy. It is important that company or social media do moderately on advertising because too much is always lead to bad influence to company.

I think online advertising is 95% okay. I do not view online advertsing as an invasion of privacy unless things do on personal servers are taken into account. I'm probably using the word servers wrong but I mean things like what's typed in an email (which is private) should factor into what ads you're shown

I think online advertising is a really smart way to sell your products. It's a strategic way to place your products in front of the right audience. I think it's so important for online advertisers to target the right audience demographically and this is easier online nowadays. People always talk about boundaries, but personally I don't mind them targetting me with things I like. Do it up, make my day. Just because people target you doesn't mean you have to purchase all of the items, I guess that doesn't bother me like it does other people. It's an advantage of the times really. I think if you can encourgage someone to go out Thursday instead of going to the office, then that's their problem; they should have enough common sense to go to work. I think if people are that bothered, they should have enough willpower to get offline, that is ridiculous. 

From my prospective, I think online advertising is a great way to sale your products or services. It has a bigger chance of putting your products in front of the right people. It's much more efficient and easy to have access. It surely has a chance to be an invasion of privacy and it can be scary. When you click, they record, then they get to know you better. Online advertising is convinent, because the internet know you so well from what you look for and what you post online everyday.

To be able to have the balance between convinent and safe, it all depends on people whoever is behind computer and clicking for what they want. For me, online advertising makes my life easier and better as long as I being aware of what I put for public to view. 

I feel that online advertising is really picking up as of late. I believe that it can be beneficial to businesses as well as customers. It is great that businesses can target based on many different demographics. With that being said, I believe there is a certain line that should not be crossed. Businesses should not be allowed to know what you look up and when in order to target you based off of that information. There are certain boundaries that should be taken into consideration when regarding someone's privacy. If you have to question whether or not something is unethical as a business, that is where you should draw the line. 

I think online advertising is one of the main ways companies use to attract/interact with customers and it will continue to be into the future. I think overall it is a good thing, and can help both the company and the consumers. It helps to hyper target customers because then you can narrow down the companies focus. Some of the methods of gatthering data for online marketing may seem nitrusive, but as long as it is held in check and somewhat regulated, I think it should continue as one of the main ways to target people. The line should only be drawn if companies use this information to take advantge of people or personally attack people, otherwise I say all is fair when trying to propel your company forward and be successful. 

Online Advertisings are becoming more and more common, so lots of people are accustomed to their existence. However, sometimes online advertising is annoying, and its targeting is an invasion. The Big Data Era is collecting users’ data and analysis their personal preferences. That’s why we often see advertisings that are related with our browsing history. Sellers can play ads for target audience instead of all online users, but they must consider the moral problems now. How to limit audiences’ age, gender and other notable features without hurt their rights is the main question. It’s difficult but sellers can avoid it by making the advertising widely accepted. Make the topic objective and keep the purpose of brand all the time. People are willing to watch innovative ads and might remember the words after watching several times. Although I think some online ads are annoying, many ads help sellers and customers to seal the deal.  

Personally I like online advertising. I am happy that companies are able to target specific products they think I would be interested in. I would be incredably frusturated if I was to log onto facebook and see a plethera of ads for legos or something I am uninterested in. Social media is ment to be shared or else why would I put my name and age onto an online forum where millions of people can view my profile. Where the line is drawn is that if I chose not to share my age or gender publically can companies still aquire that information. I think it should only be allowed to be given away if individuals want the information to be shared publically. Looking from an advertising point of view I love the ability to not waist my money on targeting people completely uninterested in a topic. 

Online advertising has really picked up in the past few years. I also think that our privacy is becoming smaller and smaller as the years go on. Online advertising and targeting audiences is a great way for businesses to only reach out to the people they think would be interested. For me, I have some complaints and disagreements with how websites are targeting us. For example, just because I looked up a certain product or searched on amazon for a blender, does not mean I want to have every type of blender pop up on the side bar of my computer 24/7. This not only annoys me but also creeps me out knowing websites and businesses know what I am looking at and force their products on me. I draw the line at company’s taking over my whole internet browser for their products, if they want to advertise on Facebook or one site that is fine but if I do not click on that ad the first time it is shown to me odds are next time I see it I won’t visit the page either.

Going into the advertising industry , online advertising is extremely helpful. And for the furture, these skills must be developed even furthur. For example, Digital analytics. People with these marketing skills are in demand and it will continue since everything is going digital. But I do agree that a line should be drawn when it comes to ethics and privacy. This has been a controversy of the advertising industry for many years. But I agree that some data gathering techniques may be unethical although it can help an advertisier communicate with you. I feel like there should be a little more regulation before it gets to out of hand.

While advertising can come off as "invasive" - it's really usually not, in my opinion. People only believe that because ads are becoming increasingly better at targeting the markets that they need to. If people saw irrelevant advertisements while browsing the web, I think the stigma associated with the industry would be much larger because consumers would be annoyed and feel more "spammed." Instead, since ads show people things they are actually interested in seeing, consumers merely feel a little uneasy because they get the sense that their computers know them too well. 

I think a line should be drawn when it comes to the display of personal information. For instance, I don't believe that ads should be allowed to refer to consumers by their name or bring up specific details about them to catch their attention. That is where advertising can start to get unethical and creepy, quite frankly.  

Online advertising is an essential feature to ensure a successful campaign. Online advertisments have a higher viewer rate then most other forms of advertising, and altough it may be invasive and annoying the advertisements are strictly meant for a consumer like me from cookie history. The issue with online advertising is developing an effective advertisement that will attract the consumer, since consumers are becoming more and more immuned to ignoring online ads. In the example of the 21 year old MSU student, I believe an ad promoting a bar around town is ok because in the end the student has the choice of going to office hours or going to the bars. In terms of creating advertise articles about enivormental issues it is moral to drive up engagement aslong as it is within respectable terms. I think online advertising is important in our society and to drive sales, this society is very electronic based and is where majority of consumers go to find information about an interested product.

In my opinion, online advertising can be annoying sometime; However, I think it is necessary in our society. It can bother our privacy sometimes but, it doesn't really bother me. Some ads are annoying but I see some beneficial ads often. Also, onlie advertising is one of the important part of the business. Almost every people in the world have mobile devices that can access internet. From this fact, online advertising is one of the most inportant role in business. Thus, I think online advertising is worth things to do. 

Online advertising is necessary today. Although it can become invasive and annoying, it can also be helpful. I see ads that I want to see because of cookies and tracking what I am shopping for and what websites I am visiting. Consumers are gettting better and better at selecting what they want to see and blocking out the rest. There is always a line we have to be careful with not to cross. Things can slip into unethical practices easy if you get too caught up in clicks and views so it is important to remember that humans are behind those numbers. 

In my opinion, yes sometimes advertising can be an invasion of privacy, every click and scroll is being watched but its also a part of the business. Without analytics companies wouldn't know what they are doing right and what they are doing wrong. There are times when I am freaked out when advertisements from a website I just visited pop up on my Facebook page. It is weird that Facebook knows where I was just online shopping but thats technology these days. I think as time goes on things are going to get more complicated with online advertising and the internet.

I think for something to be unethical is for a company to email you directly if you left their page asking why you weren't interested in their product. Direct contact would make me feel as if my private life has been invaded. 

In my opinion, yes sometimes advertising can be an invasion of privacy, every click and scroll is being watched but its also a part of the business. Without analytics companies wouldn't know what they are doing right and what they are doing wrong. There are times when I am freaked out when advertisements from a website I just visited pop up on my Facebook page. It is weird that Facebook knows where I was just online shopping but thats technology these days. I think as time goes on things are going to get more complicated with online advertising and the internet.

I think for something to be unethical is for a company to email you directly if you left their page asking why you weren't interested in their product. Direct contact would make me feel as if my private life has been invaded. 

Invasion of privacy is something that is being brought up more and more often. People are seeing products from Amazon of products they have just recently looked and are baffled at how the internet has gained acess to their computer history. Okay, well, not baffled at the fact that it can be done, but that it IS being done. There is a line between what works and what is ethical, but that line is very fuzzy. Some people think nothing of ads that follow them around the internet (muck like the new Svedka ad that uses this tactic to their advantage) and others think that it is too inasive. I don't know if there is a way to clear up that line inbetween what works and what's ethical.

I've never thought of online advertising as an invasion of privacy. If I see something encouraging me to go out and drink and decide to go that is my own choice. People have the choice to skip over things they don't want to see. I do think it would become a problem if the advertisement was unethical. I consider an ad to be unethical if it is misleading or insensitive. In my opinion it is immoral to advertise articles about environmental issues with knowledge that a portion of the audience gets outraged by them. They are insensitive to the group of people who are outraged by the topic. 

Online advertising doesn't usually bother me. Sure they can be repetitive and annoying to see, but I think that advertisers are only getting better at executing online advertising. I find my eye being caught by ads more often and even though I don't always click on them, I'm not as annoyed by its presence because it's at least relevant to my life. I don't usually find advertising unethical either, the only time it would be is if advertisers were completely invading people in their target markets privacy.  I also think that the Thursday night drinking and environmental issues are more clever targeting than unethical behavior. 

I do think that online advertising is an excellent way to market products online, especially when these products are targeted on social media based off of certain interests. People are purposely putting their interests online and liking certain brands and pages (especially on Facebook), which is fair game for brands to market and advertise their products to people who are interested in similar products. However, what I think draws the line between what works and what is ethical is when advertisers plant cookies into their websites and track what the users are browsing, and then having those products show up on other websites that are not social media related, such as a blogging site. For example, I went on target.com to shop for shoes once, and then I went to do my homework. On one of the websites that I had to read an article for my homework, the shoes I was looking at previously were showing up on the page along with a variety of other shoes from Target, even though the website was not related to Target or shoes at all. That's when the privacy feels breached. 

As an advertising student, I believe online advertising and targeting is necessary and morally ok. With technology improving at a rapidly high speed, I believe advertising should as well. I believe targeting consumers directly reduces unneeded clutter and give the consumer more products that are relevant to them. Because I am majoring in advertising, I know my opinion is skewed. I decided to ask some of my friends what they  think about advertisers directly targeting them online. The main response I got back was that they think that it can be a bit creepy sometimes when they search a product and then begin to see the product or similar products all over. Even though this might be creepy, they agreed with me when I said that online advertising cuts through the clutter and gives you ads that are relevant to you. 

I feel that online advertising is the future for advertising, moving away from some traditional mediums. Not to say that they'll replace them entirely, but they're going to grow at a much faster rate. I probably see more ads when I'm online (which is most of the time to be honest) than I do looking at a newspaper or magazine, because of the barrier of having to pick it up, flip through it and read the articles. I draw the line between ethics and what works when informatino that has not been agreed upon begins to leak into other sites. I don't mind seeing something from amazon I've been looking at appear on my facebook feed, but unless I agreed to disclose my history, I'd prefer it to remain secret.

I'm very torn on how I feel about online advertising. From an advertising perspective, it is a brilliant way to target a specific audience and increase your return on investment. Your money will be put to better use if you know that your ads are going to be relevant to a larger portion of the audience. With that in mind, I think online advertising is great.

However, knowing what I know about online advertising from the perspective of a consumer, it does freak me out a little bit. I don't like the thought of each of my online moves being tracked for the benefit of a company. I think "cookies" are overused and could arguably borderline on being an invasion of privacy. I don't think it's necessary for company's to be able to learn and access all of my information without me even knowing it. I think that in order to avoid an ethical dilemma, advertisers should cut back on the amount and type of information that is collected from a consumer's online presence. I don't believe that the practice needs to end altoghether, but I think it can be taken a bit too far at times. If someone is learning all of my demographic information and information about my consumer habits just by checking a few clicks, I don't think that is necessary or exactly normal. My question would be, how much specific information is actually taken from me each time I visit a site? Is it stored anywhere or is it used for one-time advertising purposes for a company?

I like the idea of online advertising so that people get exposed to things they want to see but say I am shopping for a car, I am not constantly shopping for a car. The advertisements they send to me are nice for the month I am in the market for a car but then I am done for about 10 years and no longer want to see car ads and will simply be annoyed. But say this happens with dresses now that I enjoy this because you never know when you will need a dress and I like to know when the deals are! It seems a bit invasive when the advertisements are of the websites and such that you have just looked at show up on a scholarly article you are reading for class. The problem is it is not a terrible thing to have this happen but there feels like there should be a cap to how much it can happen. But how would someone regulate this, it appears it would be impossible to do! 

I believe that online adverting an important part of business. As a society, we are constantly on the move and using our mobile devices to stay connected to whatever or whoever during any part of the day. What I mean by this is basically that paper magazines and sales papers don’t get the same amount of use as they did before. I personally do not read many magazines and most of the sales papers I read are online, so good advertisement online is a make or break kind of situation because without them I would not know much about their company. There is one thing that bothers me about online advertisements, that is to many emails. Some companies I literally received emails at least 3 times a day, every day of the week. That is very annoying especially when it has the same information as the emails before it and I just think that it is unnecessary.

There is no doubt that online advertising has a lot of advantages. It could help the advertisers target the potential consumers diretly, which help them use the money efficiently. Besides, it is also easier to evaluate the outcome of their advertisements.

But when I say advantages, I say the advantages to the advertisers instead of the consumers. To consumers, it is a nightmare, especially those annoying and invasive ads. It is creepy to see those advertisements recommeded for me based on my browising history everywhere. And mostly, this kind of recommendations will not make me buy anything. Besides, after collecting the consumers' information, some companies will also sell it to others to earn more profit. 

In my opinion,  the moral issues are inevitable. However, maybe the companies can make the amounts of ads properly and abide by the law strictly. That's all the consumers could expect.

In my opinion, advantages and disadvantages of online advertising are both considerable things in the online world. First, online advertising benefits merchants to expand their business brands. Potentially, consumers will be fascinated by the merchandise. Second, another advantage of online advertising is the acceleration of commercial circulation all over the world. However, online advertising also causes some moral issues such as the privacy branches. When consumers surf the Internet, their personal information such as the age and sex would be collected by Internet companies. Some criminals would steal the information, which formulates the online crams and language violence. What confused me a lot is the sudden advertising when I browse a certain homepage. I am careful about not clicking the area of online advertising. However, sometimes I still click the advertising button without consciousness. I will accept even more online advertising from the majority of homepages. It makes me consider that my privacy has been violated in the information age.

Online advertising is a very effective way for brands to reach out to consumers and get their message across. On a daily basis we see ads all over the internet and social media. This method of advertising is very beneficial because like the article mentions, you can hyper-target your audience. When it comes to morality that is a tough question to answer. I think that targeting based on what someone has on their profile is fair game. It's public and out there for everyone to see. If they don't want that information known, they probably shouldn't have it on a public profile. Whoever is being targeted certain ads, has the choice to respond however they like. If they find an ad offensive they can always block those ads or contact the company. I've had ads come up on Twitter that I think are very inappropriate to advertise to just anyone. I always report or block those. Ultimately I think it's up to the advertiser, but if they're smart, they should be cautious otherwise that company could gain a negative reputation. 

This is a difficult question to answer. On one side, I feel like limiting or censoring advertising seems like a violation of freedom-of-speech. On the other hand, I think that if there isn't a line or certain limitations, advertisers and companies will inevitably take advertising to a potentially negative extreme. This seems like it would be a very controversial topic because there are many sides to the issue. I think it would make the most sense to set regulations on advertising to/about children.

This is a difficult question to answer. On one side, I feel like limiting or censoring advertising seems like a violation of freedom-of-speech. On the other hand, I think that if there isn't a line or certain limitations, advertisers and companies will inevitably take advertising to a potentially negative extreme. This seems like it would be a very controversial topic because there are many sides to the issue. I think it would make the most sense to set regulations on advertising to/about children.

This is a difficult question to answer. On one side, I feel like limiting or censoring advertising seems like a violation of freedom-of-speech. On the other hand, I think that if there isn't a line or certain limitations, advertisers and companies will inevitably take advertising to a potentially negative extreme. This seems like it would be a very controversial topic because there are many sides to the issue. I think it would make the most sense to set regulations on advertising to/about children.

I feel that online advertising has become one of the most effective forms of advertising in this age. It's nearly impossible to go on any website without encountering an ad for something, whether it be relevant or not. Facebook however, has developed a formula that would show ads according to the preferences of the user. Personally, I find these developments effective in terms of advertising relevant products. However, the increasing accuracy of my preferences by Facebook has surprised me as of late, and it makes me wonder where and how Facebook has managed to pinpoint my exact preferences. It is unsettling to know how little I know about how much of my information is out there, but I'm unsure of where I would draw the line because I have no idea how much information a social website might have on me, and how they got that information.

I feel like I've always felt pretty normal about online advertising and that everyone sort of just felt the same way about it; it's pretty annoying but it can be great occasionally when they know exactly what you want (based on your past search results and other factors) to buy or download and they reel you in well. 

I feel like I've never really seen any unethical online advertising so I can't really say I have a line-to-draw in this situation, but I wouldn't really ever want to see an ad about a controversial topic or a company that I don't support.

Funnily I was discussing privacy and the web with a buch of people last week. I don't know if even telephonic conversations nowadays are being sold for dollars. The other day i spoke to my mom over the phone about a yoga mat and how the one she has is amazing, and eerily enough, the next day, I get a popup advertisement on my facebook: Buy Yoga mat for $14.99 only. And I was stunned! I had not searched for it online, I didnt have the time for that. It was just mentioned in conversations, and there it was, flashing at me on my facebook wall.

I can't comment about the ethics because I know someday I am going to have to use this tactic, but I feel like an old lady saying, "the world is not what it used to be."