Online reputation management basics
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You are judged by what people read and find about you online, so why not make sure it’s how you want to be seen?
Here are six quick tips for anyone looking to preserve, rebuild or maintain his or her online reputation:
- Know how to use Facebook’s privacy settings: Facebook – the 800 pound gorilla of social networks – offers robust privacy controls that make it easy to pick and choose exactly who you want to see each post. Take a minute to review Facebook’s basic privacy information so you know how to use these to your advantage. For example, I share much more frequently with my “Close Friends” list on Facebook of around 20 people than I do with my entire friends list. This is both to not bore folks who don’t know me as well with my random musings and to make sure anyone who sees my posts is someone I trust to read them. You might also want to make your past posts on Facebook private.
- Build out your LinkedIn profile and make it public: A public LinkedIn profile usually ranks pretty well on major search engines. Make sure your public LinkedIn profile is complete and up-to-date.
- Your profile images count: The headshots you use for Facebook, Twitter, etc. don’t need to be boring or staid – but they probably shouldn’t feature you at your most wild. Use photos for your profile pictures online you would be okay with a future employer seeing.
- It’s never too early to set up a website and register a domain name: Way back in the ‘90s, a young middle school Graham Davis set up GrahamDavis.com through some free domain name registration site… which I then lost, not having a credit card to renew it one year later!If your name is available as a domain name – buy it now! Seriously: don’t delay and spend the ten bucks with GoDaddy to snap it up today. Renew it for the rest of your life. This is extremely valuable online real estate WELL worth the 2.7 cents/day to maintain. Even if you don’t set up a site on that domain name, it’s worth owning. It’s very easy to set up a basic website on your domain name using a service like Wordpress.com, Tumblr or Blogger. This can be a great way to feature basic info about yourself along with how you can be contacted in lieu of a more robust site.
- Set up a Google Alert for your name: Google Alerts send you email notifications whenever Google indexes new content around a particular search term. They’re free and easy to set up at www.google.com/alerts. I have alerts set up on my name – so whenever new content goes up online with “Graham Davis” in it, I see it right away. Think about anyone else with your name before doing this. You might need to add your name in quotes or add the city you live in to your Google Alerts to avoid false-positive matches. (One example: The recalled former governor of California “Gray” Davis is actually named Graham, so I sometimes get matches for him).
- Always assume anything you post online can be found: Just about anything you post online can be found or tracked down somehow. Trust me: I’ve spent a lot of time doing political opposition research and am amazed by what’s posted online. What does this mean? Be conscious of what you’re posting online and what people are posting of you online. Don’t assume that random newspaper comment you leave can’t be tracked down or traced to you – and don’t even assume if you delete something online it’s gone for ever.
Don’t get too wrapped up in the technology. The best way to protect your reputation is just basic common sense: don’t do stupid things. Pretty basic stuff, right?
Comments & Feedback
This is a great online, especially since literally everything is down on the internet. Whatever you post, even if you think only a few of your friends will see it, is open to just about everyone. When it comes time to find a job, your 'social media self' will be the first thing recruiters see. It is up to you tp make the right first impression. You want to maintain a professional and approachable social media that amplifies your good qualities and refrains from embellishing your reputation.
I think this article is really helpful. I agree with everything the aurthor said. I never thought about ways to manage my online reputation but after reading this article, I realized that I need plans and basic skills to manage my SNS accounts.
I really like that you pointed out to register your name as a domain. I have never thought of this tip or even heard of it before, and I think it makes a lot of sense. It also is good for securing your future. If you start to become a big name in the public scheme of things, someone can steal your domain name and make it into something that might negatively represent you. Also, it is always good to have it just in case someone with the same name also wants it in the future. Currently, the domain name for my name isn’t taken or even for sale, so I still have a chance to secure it.
Google Alerts are also a great tip, I didn’t even know that they existed for this class so I am glad that I have heard about it. It's also a great tool to use if you do own a personal website or blog so you can set up an alert for those things to see if anyone on the internet is mentioning or talking about your website or blog. I think that reputation management on the internet is very important because anyone can look your name up at any given time and if they see something that they might not like, they can draw opinions about you just because of that.
The Google alert feature for your name sounds very interesting and useful. In PR the best way to deal with a crisis is knowing about it first and acting quickly. This feature would allow swift damage control and mean all the difference in maintaining your reputation. Very great advice!
We may all be stalked by potential employers. Know your rights. This is an article from CNBC written for hiring managers. Read: Screening Candidates Online: Know the Laws.
The word "stalked" is definitely extreme but also super accurate. Social media used to be merely a platform for sharing information and pictures with friends but nowadays it has become a huge part of the hiring process! Lots of important info to help keep private what you really want private.
I work with a very button-up conservative. His family of four has one TV and no cable. One computer and an Internet connection to remain connected with work. One pre-teen, and one teenager with no cell phones. We were conducting interviews to add a high-level person to our team. One of our three candidates did not show up, e-mail, or call. My conservative co-worker was concerned, like the rest of us, that something may have gone wrong for the interviewee. About an hour later he told me not to worry about her. I was shocked--he found her on FB and saw that she was home from work that day posting public statuses that weren't very work-worthy. Then next day she called an said she had been ill and asleep all day. She didn't get the interview; the final decision came down to the two of us. We did not share our reasoning with the rest of the interview panel. All this to say, my boss does not use FB or LinkedIn for any other reason than to research others without their knowledge of it. He has not "real self" represented online. I find this process very fair, an advantage for the employer, and a must-do by any good HR person.
Great advice for different users. Thanks for relaying this advice to us all.
Info that all users of social media should know nowadays especially with all future employers know looking at that stuff.
Social networks are definitely benefit human’s life. These kinds of services share the information between populations, which making connect between students, friends; and even elders are starting to learn how to use some social networking websites. I can know myself and reminder funny things when I was in younger age by checking the statuses I posted online. As me, a foreigner, I did not really used to use social networks like Facebook, Twitter. From this post, I did understand there are some tips I can learn to build it. Thanks for the post.
Thanks for such a helpful and insightful article. Everything said in this article is valuable and should be top-of-mind every time we log on. The greatest, most essential, most obvious - -and often-neglected point is the one that is stated last: Don’t get too wrapped up in the technology. The best way to protect your reputation is just basic common sense: don’t do stupid things. Pretty basic stuff, right?
I also stick by the mantra: Friends don't let friends post "stupid." There's good karma in forgoing the chance to post a stupid picture of a friend or frenemy. I don't post the worst I see. They don't post the worst they see. In fact, we agree that we don't unintentionally (or intentially) embarrass each other.
Another basic reputation tip: e-mail mistakes can kill a friendship, a career, a business relationship, and just about anything else. 1.) Be very, very careful not to "reply all" when you've meant to keep a comment to just one person; 2.) If your contacts auto-populate when you type the first few letters, be sure that the e-mail software has gotten it right before you send; 3.) Don't ever send anything if you feel so strongly about it that your heart is beating louder than your brain is spinning. {that's my advisement from multiple years of bumbling mistakes}
Email blunders can cost the reputation and the business-side of life.
Even the slightest typo in an e-mail reflects poorly on the writer. It sounds simple, but I try to remember this every time I'm in a hurry (how many typos have I made in this class?). Click this link to read a CBS news story about avoiding typos in e-mail.
I agree with every thing you said. You social media platforms can make or break your reputation with the single click of a button. I wish a class like this would have been offered to me earlier and especially kids in high school.
I love how you ended this blog: "dont do stupid things". I'm usually pretty catious about what I post online because I know that once I post something, it's out there forever. However, I can't say the same for some of the people on my friends list on several social media platforms. I often find myself saying "WHY would they post that?!" or "WHO REALLY needed to know this?". I can't imagine what their future employers will think of them if they ever Google search them...
This is a great post. Employeers will always check out your socail media sites to see who you really are when you are not on your best behavior. People alwasy are losing out on getting their dream job for making poor choices when posting on their socail media. If you wouldnt want your monther or grandmother to see what you are posting, you probably shouldn;t be sharing it with the world. One thing I didnt know about is the Google Alert. I will deffenitly be adding this to my notifications.
Definitely some good tips for using social networks. I know that in the past I've definitely posted some things on the internet that were edgy and I've had to go back and delete them since. Employers and graduate schools surely sometimes look people up before hiring or accepting them. Anything can be seen by anyone and you really need to be careful about what you put out there for the world to see.
I also didn't have a LinkedIn account before entering this class so I'm happy that I enrolled. From what I now know about the website, it can certainly be a valuable tool and I defintely plan on keeping it up to date. I had no idea what Google Alert was before reading this post either. I think that's extremely cool, and considering that I'll be entering grad school next year I assume that there will be new content surrounding my name in the next few years to come. Hopefully I can increase my google popularity, and now I'll know when I've accomplished that.
I would recommend this post to anyone that has a social media account. Reading this was extremely informative and I learned some new things that I will keep in the back of my mind about my profiles. Before taking this class I had no idea that you could set up an alert for when new content shows up on Google under your name. Now that I’ve learned all about the details of Google Alerts, I can starts using it as a tool to be more aware of what people are seeing when they search my name. I don’t think that most college students are aware that they should not post crazy or inappropriate things on their social media even if they set their profiles to private.
What an interesting post! These six tips are spot on when making sure your private information is securely safe when employers for example look you up to get more information from on you. The Facebook tip was helpful because most of us don't realize what’s smart to post on Facebook and what pictures are appropriate. You always want to make sure what your profile looks when others check out your page. This was a great article to help me protect my reputation on my social media sites.
The idea of potential employers going through social media has always made me uncomfortable. The video and post provided helpful tips that will help to keep my posts employer acceptable. This post has made me reevaluate exactly what and how I post various pictures and words on all of my social media outlets.
These are all great tips online social media reputation. Often times employers check social media sites before anything else when interviewing someone for a position. Social media isnt a private space by any means. Everything you share today is public for everyone to see so you must know how to control it. Many people get to carried away on social media and often times they find it biting them in the ass.
I guess having an account in SNS is not set for the future. In oder to utilize the SNS, there are many things to be accomplished such as prvacy setting.
It is quite scary that people can find out about my privacy if they wanted to. It is very important to be smart about what I post for the future references I guess.
These are great tips! People do not realize how potentially threatening those pictures of your most wild night can be. Future employers are going to look at those things. Technology is tricky to understand sometimes but it seems that there are ways to protect your online reputation by educating yourself on the privacy features of the social media sites you are using. The biggest tip I got from this post was the sharing to facebook friends. I often hold back at times sharing things because I do not believe everyone in my friends list needs to view it. Learning this feature might help me to engage more on the site. Also, I never knew about the Google Alerts option. That is a great thing to see if there is ever anything shared about you, you are then able to check it out right away!
This is such a great and helpful post. Since I started building up my facebook account, I’ve always used high privacy settings. I don’t like the feeling of being watched on by strangers, and neither do I like to be disturbed by someone I don’t know. Before I read this blog, I had no idea that I am able to set up a Google alert for my name. This is a great way to keep me away from feeling insecure. And in that way, I can use social media better and safer.
These are really great tips!
I never knew you could set up google alerts, I will be doing that for sure; not that I am doing stupid thing, but just to be safe.
I think that these tips should be shared with parents and young adults for their saftey and to protect their children.
Thanks for posting this!
With the emergence of technology aiding in all aspects of our life, it was only a matter of time before it come back to kick us where it hurts. Almost everything we do is run through technology, from the work we do, to the games we play, to the food we eat! Why do we think that our personal life is any different?
The growing concern of technology hindering privacy and protection has been a debate for sometimes now. I can guarantee that we all have at least that one “friend” on social media that shares just a little too much, whether that be through the photos they post, the comments they make, or the articles and pictures they share. We are sharing our opinions with the world, and taking the freedom of speech to whole new levels.
But is this something that should be addressed? Should schools and parents start teaching about online privacy and protection?
Allow me to share my opinion, one that is very similar to the article above, when you decide to sign up for a social media website, you give the website exclusive control over everything you post and share under its domain. Which brings up the point, “ if you are old enough to create a social media profile, you are old enough to learn how to protect your cyber identity.”
I think at this point in time, everyone should be taught how to protect themselves online, starting off in college, and then working its way down.
That was a very good to read about your online reputation and how it is going to effect our future. I think the most imformative part of this article was the information about ow to change your privacy settings on Facebook. I did not know it was so simple and have thus changed my settings. The one thing I want to start improving on is my Linked In profile. I am new to Linked In so thus I do not have the connections or endoresment that I would like to. I think that by reaching out to former employees and connecting with them will help not only improve my Linked In but also my overall Klout score.
I think this post made some really good points. Some of the main points that stuck out to me though were "Your profile images count" and "Always assume anything you post online can be found." I think "Always assume anyhting you post online can be found" stuck out to me because I'm in college and of course there are those nights where we go out and are "social" so a lot of times pictures are taken and posted online of you without you even remembering taking the picture or knowing who posted it. Being aware of what you're doing and how it could affect your future is something that my generation needs to be more aware of. We tend to take too many things for granted not knowing how it could affect us in the long run.
This post hits close to home because it touches on things that people my age really need to consider. I have had a Facebook since 8th grade which means that there is a lot of content on there that I wouldn't want people to see. I have tried to be proactive about setting strict privacy settings, but there are sometimes loopholes that I might not know about. I liked reviewing Facebook's privacy settings so I could make mine up to date.
I think that the idea that anything you post online can be found is something that people don't always realize. If you Google your name, you will likely find things that you didn't know people could find at the click of a button. Now that I am getting older, I try to always keep this in mind as I post content on social media. I want to portray myself in a way that is professional and mature, not crazy and reckless. This post was a good reminder to hold myself accountable when it comes to social media.
I feel like this article should be passed along to every college student across the nation. To often we see our social media timelines filled with unprofessional content. What the majority of people don't realize is that schools, employeers and the general public can also see this content. People often say there's no impression like your first impression. Well too often we make our first impressions with social media without even knowing it. Reputation is everything in the business world. Letting one unprofessional thing slip out to the wrong person can land yourself in a very bad spot. This article did a great job at suggestion ways to limit this and allow you to keep your reputation where it should be.
This post is pretty relevant to everybody. It's like after a certain age, and post college, we have to rebrand ourselves usng our social media profiles. These are great tips. It's important to use your best judgment and common sense. When I'm on social media, I always like to think that my grandma is reading all of the things I post, so keep it classy. The profile pictures should look like you, and maybe reflect something you're interested in. You have to think about your reputation, and that people are reading this, and judging you based off your profiles. This isn't something to be taken lightly. I also had no idea about Google Alerts. That's pretty interesting. Something I will definitely be doing in the future.
The biggest thing I learned from social media privacy is to use common sense just like what Gram said. I went through a phase where my whole life was dedicated to social media and I was posting non-stop party pictures. Luckily I came to my senses and ended up deleted everything and took a break. Now I use my social media more sensibly with the appropriate privacy settings. I never knew you could Google alert your name, so that is something I am going to try.
Some great point were made here Gram, some things I have heard and thought of before and other things that have never crossed my mind. The Google alerts is something that sounds great especailly for me right now interviewing with employers because good chance they are googling me, I want to have control of what they can find. I do agree with you on LinkedIn being our public socal media, we want to make it accessble as possible so people find this first. We are portraying ourselves here in a professional setting which looks best on a first impression. Great tips!
This post contained useful information. Especially, keeping privacy is important and necessary. Although Internet and social media are amazing tools, they still have some potential danger. For instance, people with ulterior motives may use my information to do bad things. Therefore, keeping privacy online is significant. Similarly, I think good reputation helped in managing blog. Also, positive attitude leads deep interest in blogging. In conclusion, this warning post is helpful.
A very common sense post about technology and social media, but some people would think this is crazy stuff. Which is scary. Shocker there the profile picture should not be wild and crazy, but it does not have to be boring. All pretty basic stuff. The two that I thought were not basic and actually insightful were numbers 4 and 5. I never really thought about a domain for me, probably because I wouldn’t know what to put on there. Lastly, the Google alerts are a pretty cool. I had no idea that was even a thing, so I will be doing some research on that in the near future.
This post was actually quite informative and relevant to my life. I would hear so many stories about people always putting their profiles on private, un-tagging photos and constantly checking their privacy settings. This post was the first time that I have ever heard of Google Alert as well as these new Facebook privacy settings. This post was informative and really shows you how public reputation can go a long way for online social media sites. I remember years ago, when my dad wanted my brother and I to create our own website and domain name. I honestly forgot all about it until reading this post. Now I am definitely considering looking into that to create my own domain name and getting my name out there, with a good public reputation.
This is a really useful post, I've always used high privacy settings when it comes to my facebook and what not. But, I had no idea I could set up a Google Alert for my name. This is a really good way to stay on top of everything that is posted about you on the web, I feel like it could save you from something that could ruin job opprotunitys if employeers were to see it before you. I also think that it is really important to think before posting anything online, because even forgotten about posts could have the potential to hurt you in the future. In our industry, reputation is everything. I will be making a concious effort to make all my social media accounts more professional.
This post is relevent to anyone with social media accounts who is looking for a job. I find myself doing a lot of deleting and untagging during job hunting, and it would be smart to not post anything of questionable content. I have never heard of Google Alert, and will definitely make use of this tool. I will also make my linked in profile public and review my facebook privacy settings. I hate that we are judged so frequently by our online persona. Regardless if we are caught drinking alchohol in pictures or posting too many selfies, this does not typically interefere with our professional life. To be honest narcacism and quick witt translate well from our personal to professional career and its a shame that those factors could prevent you from gettinga job.
This is a useful post. I have learned new things through this post, since I did not hear of Google Alert before I read this post. I have seen people use facebook privacy setting before, but I have never use that on my personal profile. I never think of getting a personal website with a domain name, because I don't think I would need it as a student. However, this post inspired me. The earlier you get your specific site, the more public reputation you are actually building.
This is the truth for the real world. Using social media the easist way to connect with outside world. Set up a useful profile is like the first access to those people you want to communicate with. Social network is like a 2D world, but if you want to make sure other people is going to pay attention to you, all the tips above is what you should do to make yourself unique and outstanding. So you can catch others' eyes at the first time. These kinds of social media are not only used to entertain yourself, but also interoduce yourself to those oppotunitt holders and complete with others.
This is all definitely so true. There has been plenty of times where I will post something or a picture and then later that day or in a couple days I go back and delete it cause I think it could look bad if so and so sees it. I have really cleaned up my profiles, they weren't ever that bad but I always watch what I post now and I try to be mature about things and always think about who may see the posts. Signing up to see whenever something with your name is posted is a good idea, I didn't know you could do that. I would have to say though that I am pretty cautious about what I put online but there is always room for improvement and I'm sure my profiles could be cleaned up even more.
This post is so useful and so much more indepth than the usual warning from professors or academic advisors on maintaining privacy online. I think having a positive reputation through a builtout and public LinkedIn profile is just as important as maintaining professionalism on Facebook and Twitter. Employers google prospecive employees, and a great online reputation could make all the difference! Regarding the domain name, I never considered setting up a website until I saw a friend's online portfolio and resume. It looked clean, professional, yet creative and fun.
This post is great! I am cosntantly learning new privacy settings on Facebook as it evolves! And I didn't even know about Google Alerts and many of these tips you referred to! A very great resource!
I love the song, classic from when I was a little kid. All this is very true, I worked with people over the summer that would talk about how they would find the weirdest information online about people. Some of the stuff was deal breaker stuff on facebook. I believe in life reputation is everything and it is getting harder and harder to be a open book online when all our communication is moving online. I have to say I do practice numbers 1-6 on a daily basis, so I think I am in good shape!
This was a great post! I never really thought about registering my full name on GoDaddy! I checked to see if my name was taken, which its not. I thought about the Facebook photos comment, I removed a few incriminating photos and upgraded my privacy settings, I feel better about my online foot print now. I want to start get more involved in the google world, so maybe setting up an alert for my name would be a good idea. I have never really posted anything incredibly incriminating or that I truly regretted, but keeping the possibility of a future employer seeing anything I do online in the back of my mind, I will for sure take that into regard when I interact online. Don't do stupid things is easier said than done, but its a great thing to keep in mind.
This is such a great post, most people forget about apps like Snapcrack or the simple way of screenshooting something and then having them being tagged on Facebook or Twitter. I love number 4 about owning my own Domain name, you never know if you're going to make it big in your life and will actually need the domain name to redirect people to your own site. I love the last post about if you delete something its gone forever, that is never the case with technology today and with notifications being sent every time someone tweets. Just do the simple rule of if you wouldn't want your grandmother seeing or reading it, don't post it. I like the google alerts feature which I already have set up incase my name ever gets published I know what is searchable for me. With facebook changing their privacy setting every 2 months you have to be on your A+ game to change and keep up with the loopholes people can find in your profile. Overall great and informative post! Thanks!
This is such a useful post. It is so important to understand privacy settings on your social media. These days almost everything that you have posted can be found. Some things you don't really want to be seen by everyone. Learning the ins and outs of privacy just might save you. I also like the advice about buying a domain of your name. It could be seriously beneficial to you in the future, and will be thankful you did it. I am now really considering looking into this and setting something up with GoDaddy. Online reputation is so important for your professional life since now everything is switching to online media and social media tools.
I really appreciated this post. Especially the recommendation to buy your own domain name as soon as you can if it is available. I never really thought about it as something I would need to do, however I can see how this would be helpful thing for us to do. If we are going to spend the rest of our lives really having to market ourselves in order to get the types of jobs that we want. Which is what we are doing even how whenever we send out a resume to a perspective employer. Additionally, we all know that employers are going Google you when they are thinking about hiring you, therefore owning your own domain and using it would allow you to put some more information out there about yourself, which you can control.
It's easy to forget about all the silly thing that you and your friends posted when you were in middle school. This blog was helpful in cleaning up my online image, a lot. I googled my name and saw what came up. Pictures of me and my girlfriends were everywhere-- hundreds. Why in the world did we think it was okay to take over 250 selfies & pictures of each other in one sitting & then to post ALL of them?
I went to my old Xanga and MySpace profiles & deleted/deactivated my accounts. But then tip #6 kind of freaked me out... my pictures probably can still be found somewhere at this point, considering they were on the internet for over 6 years. I then decided to set up an alert for my game on Google alerts-- thanks tip #5!
I do think that I'm ahead of the online reputation game when I compare myself to some of my friend's Facebook profiles (including tagged photos & profile pictures). Before I read this post, there was no need to even go back through my profile pictures because I always make sure to have only appropriate photos on my profile. In the past, I have made sure to do this because I didn't want my family members to see a side of me that shouldn't be seen-- aka drunk college photos that friends took & posted without thinking. It's good to know now that future employers looking up my name on Google will only find things that I have approved. It's a huge relief.
These tips are very helpful and I will continue to keep my online reputation and profiles clean and professional using these as reference points. Thanks for sharing!
I really liked this post! I tend to worry about what I post on social media, I try to keep it pretty appropriate in fear of someone important seeing something I wouldn't want them to see. Suggesting to go back through old posts and making them private is a great idea! I never thought to look through old postings that might have been uploaded during privacy changes which can cause some things to be posted publically. The last tip, "always ssume anything you post online can be found" is a huge eye opener. I worry about protecting myself online by monitoring what I post, but what my friends can post of me is a whole different story! It's kind of scary to think something can be posted on time and years later be found by an employeer.
This is such a helpful post, seeing as how maintaing a positive image on social media is one of my goals for this class! Just like many people who posted as well, I didn't know about Google Alert and knowing when content with my name will pop up. I am always very conscious of the things people can see and find about me online. Sometimes I realize even the things I write on my personal blog, people can read and, in turn, judge/assume. With Google alerts, there is finally a program that can find these things for me. That is a great way to make sure my social media presence is effective and positive. It can not only help you as an individual, but companies can follow suit as well. In the article, "6 Ways Using 'Google Alerts' Can Help Your Business Beat the Competition", Grace discusses how keeping tabs on your company, on your clients, as well as your compeitition can really push your company that much further ahead than the rest of the industry. That's really true! Always having your client's back ensures that they will stay loyal to your business and help protect your client from any sudden crisis. Making sure you know the perception of your comapny on social media can constantly help you improve your standards and knowing what your competition is excelling at means you can not only match their services, but beat them. This is a great post to help everyone in the present and the future.