Online reputation management basics
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You are judged by what people read and find about you online, so why not make sure it’s how you want to be seen?
Here are six quick tips for anyone looking to preserve, rebuild or maintain his or her online reputation:
- Know how to use Facebook’s privacy settings: Facebook – the 800 pound gorilla of social networks – offers robust privacy controls that make it easy to pick and choose exactly who you want to see each post. Take a minute to review Facebook’s basic privacy information so you know how to use these to your advantage. For example, I share much more frequently with my “Close Friends” list on Facebook of around 20 people than I do with my entire friends list. This is both to not bore folks who don’t know me as well with my random musings and to make sure anyone who sees my posts is someone I trust to read them. You might also want to make your past posts on Facebook private.
- Build out your LinkedIn profile and make it public: A public LinkedIn profile usually ranks pretty well on major search engines. Make sure your public LinkedIn profile is complete and up-to-date.
- Your profile images count: The headshots you use for Facebook, Twitter, etc. don’t need to be boring or staid – but they probably shouldn’t feature you at your most wild. Use photos for your profile pictures online you would be okay with a future employer seeing.
- It’s never too early to set up a website and register a domain name: Way back in the ‘90s, a young middle school Graham Davis set up GrahamDavis.com through some free domain name registration site… which I then lost, not having a credit card to renew it one year later!If your name is available as a domain name – buy it now! Seriously: don’t delay and spend the ten bucks with GoDaddy to snap it up today. Renew it for the rest of your life. This is extremely valuable online real estate WELL worth the 2.7 cents/day to maintain. Even if you don’t set up a site on that domain name, it’s worth owning. It’s very easy to set up a basic website on your domain name using a service like Wordpress.com, Tumblr or Blogger. This can be a great way to feature basic info about yourself along with how you can be contacted in lieu of a more robust site.
- Set up a Google Alert for your name: Google Alerts send you email notifications whenever Google indexes new content around a particular search term. They’re free and easy to set up at www.google.com/alerts. I have alerts set up on my name – so whenever new content goes up online with “Graham Davis” in it, I see it right away. Think about anyone else with your name before doing this. You might need to add your name in quotes or add the city you live in to your Google Alerts to avoid false-positive matches. (One example: The recalled former governor of California “Gray” Davis is actually named Graham, so I sometimes get matches for him).
- Always assume anything you post online can be found: Just about anything you post online can be found or tracked down somehow. Trust me: I’ve spent a lot of time doing political opposition research and am amazed by what’s posted online. What does this mean? Be conscious of what you’re posting online and what people are posting of you online. Don’t assume that random newspaper comment you leave can’t be tracked down or traced to you – and don’t even assume if you delete something online it’s gone for ever.
Don’t get too wrapped up in the technology. The best way to protect your reputation is just basic common sense: don’t do stupid things. Pretty basic stuff, right?
Comments & Feedback
I agree to all the six tips to maintain online reputation. Online reputation is extremly important because it is often showing to the public, and others would not have any idea about you, so having them seeing the good parts of you is very important. Exposing bad images to the public would only hurt you, so maintaing the good reputaion became crutial. Another reasoing being is becasue online material is trackt-able, whatever you post may be found. So, be careful to post any thing online is important to manage to reputaion.
It is always good to have a nice little reminder that everything you post on the internet can be seen by the public, even if it is private there is some way to see it. Especially being a senior in college, getting wrapped up in my last years activities, I have to remember that I cannot post pictures and content that is not internet appropriate. The inside jokes and pictures from can be kept to myself because you never know what can come to haunt me in the future. I want to bring up the concept of having a professional and personal Twitter, Facebook, and Instagram. What is the point of having two accounts for everything? Or just two accounts for one page? I simply do not get it, if you don’t want people to see something that you post why post it at all? Anything that is posted still has a way of getting out to the public, especially when people regram, share, or retweet. And personally, this might just be me, but that is way too much work to have two accounts for each social media page. I want to know what people’s thoughts are on this, do you think there is a point to have a personal and professional account?
I always appreciate and find blogs like this refreshing. It is a nice reminder to balance your social life and what you have on your public profile, with how you want to have your professional face perceived as. I was unaware that you were able to set up an alert through Google. For college grads and recent grads alike, it would be a crucial tool to make sure that your professional image does not become tainted from a picture of last nights mistake.
I like this blog because it really reminded me that balancing professionality and your personality is important. I know so many people who have an absolutely dull online presence, with links to AdWeek articles they didn’t read and a dull profile picture of themselves in suits and ties; their social media profiles aren’t even anything like them! People need to think about filtering what they’re posting, but too many people act like every social media site is LinkedIn. They just come off as boring!
I always say if you wouldn't show your grandma, do not post it online. Whatever is put on the internet is out there in the world forever and for anyone to see. If you think about it, social media and the internet have become so intrusive that it's dangerous at times. Future employers do look at online profiles, and I have made sure that my Facebook is representable to anyone that would be considering hiring me. This blog has some great tips on how to further make your online profiles more private.
Scary to think anything you post is there forever! My parents always say never post something that hurts your name and who you are as a person. I'm concious of what I put online for the furture because I never want a stupid mistake to come back and hurt my chances in the future with an employeer.
This Blog really made me think of whether there is anything for me to hide. New technology is constantly surfacing and news travels around the world faster than ever. It's crazy to think that something so good for our future, especially communicating around the world, like facebook, can also be so dangerous.
Lurking or looking at someone online can be telling about a the lurker. I haven't seen this angle of this topic already mentioned and I thought it was something worth sharing. As we've all read and some have posted about, employers will look at online profiles to learn more about a candidate. On the other side of that same situation, candidates may search the online profiles of the hiring personnel they meet. Sites like LinkedIn have settings that tell the owner of the viewed profile who has looked at them. As the viewer you can change your settings to be anonymous. I have a friend who stalked every contact her daughter made during the interviewing process. Not a very good idea, especially since all those contacts could see her profile.
Social media is so important and people are always about the here and now and don’t really think about the future. While there are so many privacy settings, I still believe that if it is posted online there is a way to find what it is. If something bad gets posted online it could haunt you for a while and maybe prevent you for getting your ideal job.
Your online reputation is a part of your image where people from all over the world can see it so you want to make sure its good. Employers may even see this too and it will be their first impression of you. You want to make sure you present yourself in a well manor and make yourself look professional.
Good point. Taking advantage of all of the privacy settings social media has to offer is important. People can easily pass judgement and it is very easy for them to do so based on what you write on social media. It is also crticial that what you have on social media is appropriate enough for possible employers to read. You must make yourself presentable.
Good point. Taking advantage of all of the privacy settings social media has to offer is important. People can easily pass judgement and it is very easy for them to do so based on what you write on social media. It is also crticial that what you have on social media is appropriate enough for possible employers to read. You must make yourself presentable.
I agree Michael. Nowadays very little details can be blown out of proportion if the perspective is changed. Keeping a tight grip on your social media image is crucial, especially while conducting job searches.
I found this post very helpful. I see posts all the time about how having a facebook isn't safe, it is nice to see a post that actually helps to maintain the integrity of ones profile. This has helpful tips and most importantly the most basic ways of protecting your reputation online.
I find this article very insightful and helpful. In these days people must protect their information and reputation online. Employers are always looking into your social media accounts. Everything is live. And anybody can see it. It is important for people to know how to use Facebook's privacy settings especially since it's always changing. Many people are misinformed and do not know that all their information is live on the web.
Last semester I took a course that was focused on preparing yourself for the professional world. We spent a lot of time discussing our social media presence as well as our online reputation. Prior to the course I believed the safest route was making my social media accounts virtually impossible for employers to view. However, because I want to work in social media communications my lack of online presence hindered my chance at employment. Utilizing my personal social media accounts, as an example of my online communication skills can be key to attracting potential employers or clients.
I did an HR internship over the summer, and I had to go online and search potential employees' social media sites. I was given instructions on the good and bad things I needed to look for on Facebook, Twitter, Instagram, etc. I did not realize the importance many companies placed on social media when hiring potential candidates. I have definitely deleted photos, untagged photos, and made my profile more private since my intern experience.
Hi Mia! I think that it's great that you got a firsthand experience of how our personal social medias portrays us. Many people think that because it's their "personal" accounts that it won't or can't be used against them in the professional world. People that think that are entirely wrong! and you are a prime example. You should definitely share your story of experience with this circumstance— it could definitely benefit those who are currently on the job hunt. Better yet, it may een help those who already have stable jobs. I've heard many stories of people jeopardizing their careers over their social media accounts. This can be demonstrated easily by celebrities— they often lose sponsors and campaigns they are a part of just by the controversies of they post online.
The importance of social media going into the work force really sends a message to me about cleaning up my page and checking my security settings. As of now I am pretty content in my page but others and myself looking back on pages years later might have a different viewpoint on that and its appropriateness. Staying smart on social media is much more important than I realized before and I definitely intend on keeping a tight ship from now on.
Social media is huge in this day and age! A lot of us, including myself, are on almost all the major social networking sites and have very public profiles. This information is very improtant. I don't think a lot of people realize a randome stranger they may never know can view their profile so it is very improtant to look at the settings on each site and see what you are willing to share (for both professional and personal reasons) or what should be kept private.
Registering you name as a domain is very interesting, I never thought about that before and is something I may look in to doing. However, since I will eventually have a different last name I may wait to do that. I do like the idea of setting up Google Alerts for your name though. I never thought about that and it is something that is probably beneficial to do.
What are your opinions on having 2 different social media accounts? One more laid back and friend only content and one professional. I have seen several friends do it where their friend account had a fake secret name. What is the probability of employers accessing these types of profiles?
It was good information of doing smart things in internet society. I have to watch out my comments in internet. I understand the problems in internet, and I always carefully using it. It was good informations and I had learn a lot.
With modern technology, and more speicifically social media, it seems that many people live their lives with an "open-door policy". Many individuals are ignorant of the fact that when you put material or pictures up on Facebook or Twitter that this is accessible to the whole world to see and could really damage reputation. This is why it is important to make sure that you take the time to monitor everything you put up online and ensure that it represents you in the best light possible. Also, stay up to date with privacy settings to help protect you from people you do not want viewing your profiles.
Social media is powerful infuence medium. Many people follew who they envy and for those, what they see in social media is huge.
I feel like a number of celebs are not beware of that or they are taking adventages of it in the wrong way.
I always heard people saying, "Be carefule what you put on social media." I never thought it would affect me when I was younger. Now, I know that it absolutely does. I know that using social media is very important, but I am one of those people that is like why even risk it? I barely use twitter anymore... I think it is dumb (In the way that I am using it.) I used to use it to just keep up with friends and see what's going on. It is still the same old high school drama though. Annoying. If I ever make another twitter account, it will be a professional twitter and I hope none of my "high school" friends follow me. LOL.
After I read this article it made me revisit all of my social media websites. My instagram, facebook and twitter are all private, because I am graduating in December and entering the work force and do not want to have juvenielle or inapproriate posts or photos out for the world to access.
After reading this article last week, I start to look through my social media website. See all the photos that I had posted and photos that are tagged by my friends. I changed some setting for my Facebook, usually everyone can see my page and photos, now only my friends can see. Because I am going into career very soon, so I think it is not too early for me to start to clean my social media sites, in case of it will influence me in the future.
I know a friend whose tumblr was completely unattached to his actual identity, but people who knew him in real life would repost his posts. Eventually, a photo of him with illegal substances emerged and his employer found it. He lost his job. The internet can be a blessing and a curse. The key is learning how to maximize your exposure. You can control what links appear in search engine results of your name with simple things like, for example, providing links to other social media within a bio on your About.me. Even making your LinkedIn public is a great way to set your professional identity at the top of recruiter's search engine results.
When I was a younger child my parents would not allow me to have an sort of social media accounts due to the lack of privacy on them and the fact that anyone could search your name and find out personal information about you. Now there are many ways to protect yourself and your personal image on social media accounts and I believe it is one of the best features out there. Creating an image for yourself on social media is important but it is also important to do it in the right way. Privacy settings could make the difference in allowing you to get a job or an internship. I think this blog was important because it shows how what and why you should do certain things with certain accounts.
Since we've gotten social media (middle school for most of us) it's always been drilled into our heads to watch what we're posting and to not share too much. These are always great tips, considering many won't get jobs because a prospective employer came across something they didn't find appropriate. Your suggestions for #4 and #5 were something new I didn't think about. Setting up a domain name, admittedly, is something I've never heard of, or a suggestion to do. I've been working on a personal website for a couple months, slowly fidgeting, deciding if I want to publish it or not, and after reading this, I think I will. If I could purchase my domain name and link it to my website, it would be great for people to be able to see my work.
I could have sworn I already posted on this, but I don't think there's a new topic yet.
I really think it’s important students and those in the work force understand professionalism. I have Facebook, but rarely use it anymore because there’s more harm than good it does. Facebook will eventually take our picture and be able to identify our where about, house address, and demographics. I don’t particularly find that to be a good thing. It’s bad enough Human Resources departments have to Facebook stalk us before they hire us for a job. Is that fair? My Facebook describes who I am, but not who I am as an employee or professional, yet it’s constantly compared to so I am forced to not be myself along with many other peers.
Your LinkedIn profile being public to me seems like common sense. What’s the point of having it if you don’t want people to find you?
I don’t think I would want google alert for my name. I don’t see a significance, unless I am famous, to be seeing myself online. It may be good if things that are on social media deem to be public and then you have the alert to change it. Other than that, I can’t think of any good reason to add that.
The web is good, but to what extent. I love social media just as much as everyone else does, but sometimes it’s nice to talk to someone face to face and slim down your chances of getting in trouble for something harmless. Like a sarcastic post that you and your friends would find funny, but a potential company you interviewed for wouldn’t.
These six steps are very important when it comes to maintaining your online reputation. You must be aware of what you post online at all times because you never know who is watching. It is better to post things that are positive instead of posting things that are risky and can mess up your chances of coming across life changing opportunities.
These 6 tips are actually CRUCIAL in today's society. At my internship this summer I was responsible for hiring new staff for several different Accounts, and it truly opened my eyes to how important representing yourself on social media and online in general is. We always hear "don't make yourself look bad" and it seems like some people still brush it off their shoulder because they think posting even slightly innappropriate pictures wont be seen by recuriters. My boss told me if I saw ANYTHING innapropriate or a picture that could be viewed in a wrong way, to put that person in the "no" pile--regardless if they have a stellar resume or not. This was a great article to post, and a great reminder to everyone!
I completely agree! Often when I'm even on social media sites I look at the fellow people on them as well. I can't help but critique them in ways as if I were their potential employer. Sometimes I even want to comment or send them a message to give them a heads up that their online profiles are presenting them in negative ways. It's actually pretty crazy to think that people are not mindful of their online portrayals, especially in this technoligical-savy world.
Your online reputation is a crucial part of your image, and can influence how future employers view you. If you present yourself online in a manner that you would not present yourself in real life, it would be very misleading for future employers, as well others that you come into contact with via the internet. The most important thing to online reputation is being honest. Do not present something that you are not! Also, protect yourself and your information as well: don't give away all of your personal info. Doing that could lead to potentially dangerous situations involving online predators, stalkers, etc.
In this day and age it is crucial that you watch how you present yourself in an online community. Social networks oline are becoming more critical than the social networks of days old. Today, everyone has an online reputation and that is something that you need to manage. These six tips are a great place to start when considering what you post online. Its important to remember that we live in a digital age and that what we say can hurt us. Dont be foolish online!
I think this is a very important issue to pay attention to right now. Especially if you're someone's who's concerned about the emotional research Facebook recently revealed they did. Good information to have. Thanks!
These six tips are very important and useful for pretty much anyone trying to find a job. I honestly believe high school students should take a class on online reputation and social media presence, because I know so many teenagers don't even think twice about most of the things that they're posting. Tip number six "always assume anything you post online can be found" is probably the most imporant tip. Many kids under 21 that I know have posted pictures of them with alcohol in their hands, and will post provactive posts not even thinking about who could see it. If people learned about this at a younger age, they might be more conscious of what they're posting.
I think this article is a great reminder for students right now. Living in the digital age we live in today, it is so very important we keep these things in mind at all times, but especially as we are getting closer and closer to starting our professional lives. Like it says in tip six, just beause something is deleted does not mean its gone forever. However, just like it says at the end, its not a very difficult concept. Simply don't do stupid stuff.
Online reputation is bigger than most people think. While some people are attempting to be professional, and think they are succeeding, future employers see professional tweets, a nice bio put together, but their profile picture is a wild party night involving them without pants and drinking straight from the bottle. And boom, you lost that potential job offer. I feel profile pictures, and I guess cover photos now as well, are one of the biggest influential factors that could sway whether you're taken seriously or not. The wrong picture could give the wrong idea to employers who don't want to have their business associated with a big time party animal. So watch what you put as your profile or cover photo next time you go to change it. You might want to think twice.
Regarding the registering of domain names: I find this an interesting suggestion. I can see the practicality behind it. Furthermore, I think I would like to follow through on this suggestion. However I have a question about the domain name itself. Your content talks about buying a domain name that is under "your name"--by "your name" I assume you mean my legal name. My question is regarding the use of our legal names for a website, vs. the use of the title of our potential blog website. Say for instance, I want to continue writing the blog that I created for class, then should I buy the domain name for the title of my blog, or should I buy the domain name under my legal name? Thank you in advance for your feedback!
With social media being a basic part of our personal life, why wouldn't it play a big part in our professional life as well? The article was a great read as it reminds us that not only do our friends and family want to know what is going on in our lives, but so do our employers. It is fascinating to see how reputations and jobs can be put on the line as the result of one picture or post. It shows how careful everyone must be on social media. I have friends that play sports who have been put on some type of probation for inappropriate pictures or posts on Facebook or Twitter. It really makes you think about what type of person you want to be portrayed as, especially in the professional world.
The last comment of "don't do stupid things" really resonated with me the most as I'm someone who is very paranoid about what is posted about me on the Internet. All of my accounts are very private, and I didn't even have a LinkedIn before the previous assignment. Social Media is an amazing tool that brings people from all over the world together, but it is also a very scary concept. I know friends who have lost job opportunities due to something posted on their Facebook or Twitter, and it's very frustrating because that's something so simple to check before an interview. I feel like the biggest thing to think about is what you discussed in point 3: what pictures you choose can define you. Sure that picture of you and your friends super drunk out at the bar is hilarious and a great memory, but do you want the first impression you give to people to be who you are at 2 AM? Personally I know that who I am at that time is very different from the person I am in a professional setting, and it's best to keep those identities as separate as possible.
Also Joan Jett - awesome.
I think society forgets how much information in avaliable on Facebook. Sometimes this is beause you have added the information yourself, while other times it is because inputed the information when you were first setting up your profile and were unaware of how the information would be used. Often college students put far too much information on Facebook. From their weekend photos out, to what they've eaten for lunch, you can pretty much tell everyone about a person from their Facebook profile. I wish that people would take a step back, and try think before they post on any form of social media.
The sheer amount of data one can gather and mine from somones facebook page is staggering. It's almost sickening how much of our lives is readily available to anyone with a few clicks of a mouse. I for one try to keep as much as I can about me off my profile and only post a minimal amount of pictures. It is unfortunate to say the least how involved some people are with their social media sites for personal use and how easily they can realy the wrong info to the wrong people without meaning to.
This was a very helpful and interesting read. We usually think of our social media pages as just something that friends and family see, however, with the growing market, it is something that employers are very interested in as well. Following the steps in this article can help protect a great interview. Noone wants to miss a job opportunity because of an embarrasing photo they were tagged in from a party.
This was a very helpful and interesting read. We usually think of our social media pages as just something that friends and family see, however, with the growing market, it is something that employers are very interested in as well. Following the steps in this article can help protect a great interview. Noone wants to miss a job opportunity because of an embarrasing photo they were tagged in from a party.
I agree 100% with the facebook privacy settings. So many times my friends will put a picture up on my facebook wall, which should not be there, so I have to manually take it down. Facebook does make it very easy to keep all of your personal things private. I had to double check my facebook settings after reading this just to make sure everything was the way I wanted it. Also I agree with anything online can be found. Once you post something online it is there. Even if you think you deleted it, someone else could have already saved it, or if you think no one is able to get it after you delete it, you are probably wrong. There are some crazy computer people on the web that can do things you never thought were possible.
First of all, I agree with everything with these six tips.
Building a reputation is really important for social life,
and these six tips will help to develop people's reputation in social media.