Q & A for the week. Enjoy!

As I've been applying for many positions upon graduation this semester, I've been pleasantly surprised to see how many of my online applications have requested a link to my LinkedIn account. It's nice to see that although I'm sure employers will look up other social media accounts, that they are willing to take a look at our professional profiles.

Do you think LinkedIn will continue to grow or is it a dying social media? I read it in a article somewhere that LinkedIn is only a "buzz." Others disagree with that statement... What do you think?

What are some of the most important parts of LinkedIn to keep updated? 

What are some things management students can bring to an interview as samples of work.  Is it a good idea for us to take creative classes as well?

Is the Pinterest Final exam help us to remember the Key concept?

I know for some Advertising Creatives it is important to bring a portfolio to interviews. Should management focused students still bring artifacts like previous work to an interview? 

As a senior, you will encounter many interviews in order to land your first full-time job out of college. Do you have any tips on what to bring to an interview or advice on how to portray yourself to a potential employer?

Many of us are having our first internships or are in the process of looking fro internships.  What is the best way to reach out to connections in search of opportunities?

Is the Mobile APP really important for brand? is it really useful and helpful?

I first created a linked in, I wasn't sure what I was supposed to put in it. Now that I've built a more professional page, the only part I lack is my summary. What are some important points I should showcase in my summary? What will be the most eyecatching things to say in order to attract employers?

For those companies that have implemented a digital strategy by marketing themselves on social media and investing in online advertising, how big of an impact does the adition of providing consumers with a specific "app" just for your company or product? Do people really care that much if your website is on a search engine or would they prefer a dedicated application at the touch of a button?

How much does inbound marketing actually benefit a company? Sometimes too many emails to a customer could give the business a bad reputation. How many emails is too many?

When choosing email marketing, how long do you think a typical email should be in order to entice your customer? How do you make the title effective so that it does not automatically get deleted by the user?

Isn't Imbound marketing the only way to a companies success? I feel that without imbound marketing a company would have no chance of progession.

What do you think about endorsing skills on LinkedIn? Is it beneficial?

Is the inbound marketing help  company a lot? is it useful?

I mean... I believe social media is important but I think it's going to die down in a couple of years... This is just my perception. A lot of companies who look into potential candidates do look into our social media skills, but I personally don't think it's too important but this is just my thought.

When I first started creating my LinkedIn I was unsure about what I should write about in it. Should my posts be job specific? or broader? I figured that since I was unsure about what I wanted to do I made each description broader until I had a better understanding of my future. My question is, do you think your LinkedIn should be more broad descriptions to attract many different jobs or more specific?

I am in the search for a new job, but I am unsure of what I would like to do. I have different options and am applying to a variety of places. How can I write a summary for my LinkedIn if I don't know exactly what I want to do. I don't want to make it too broad and say "I have no idea", but I don't want to deter a potential job offer away because I didn't specify that I wanted to work there. 

Many companies these days ask you to send in your social media accounts when applying.  What are good things to post, have, things to do etc. to make your social media most desirable.

As an avid LinkedIn user, I find myself updating and updating but rarely reaching out or getting reached out too for opportunities.  What is a good way to make meaningful connections and get the most out of connecting with such amazing people?

Though I believe traditional advertising is still important, it is rarely ever discussed or emphasized in any of my coursework. When discussing job searches, it seems all of my peers only ever come across jobs or internships focused on digital marketing in this day and age. Are there still jobs available focused on traditional advertising, and if so, where can they be found?

There are a lot of people who message me and try to make connections on LinkedIn that I do not know. If the messages keep up despite attempts to rid them, is it bad to report of say something? If I were to say something, how do I go about it?

I think it is interesting how much social media has changed the way of job hunting and employees. What you say and do online can affect your career. I did not realize the impact of social media until about my Junior year when I attended a career services seminar. I had barely started my LinkedIn profile and had kind of been avoiding it. However, after that seminar I was determined to improve it as some companies prefer your LinkedIn profile. Overall, I think it made me realize how important is to be conscience and proactive in what I put out in the social media world. Once it is out there, it is staying there and will reflect who you are. 

I think it is very interesting that employers would look at someone's instagram to look for particular skills. What would be some things that you could do on instagram to showcase your skills?

Online advertising is a really broad topic... How do social, mobile and online become separate topics each with unique strategies?

Is this really useful?

Is this really useful?

I don't have any links to work I've completed here at school on my LinkedIn profile and I'm wondering what is the standard for LinkedIn quality work? I've been involved in multiple projects researching, dissecting, and recreating campaigns and strategies but is that what potential employers want to see? Is the fact that I received good feedback from a professor enough to warrant a link on LinkedIn?

At first I did not see the necessity of creasting a LinkedIn. However, after taking Media Sales last year, my professor was very adamant in his students making a LinkedIn, in order to fully unlock career possibilities. Since then I have created one myself, but really did not see the true use of it until my summer internship. Now I have connected with collegues of mine that have both endorsed me and can connect with me with other professionals in my field. 

Most companies look at all forms of social media now, it's a way to see exactly what a potential employee is like when they aren't in the interview. My question is, when companies are looking at social media like twitter, and say I retweeted a something from a Feminist account, would they look at that and factor in their own political views and discriminate against hiring me because of something that possibly has nothing to do with work?

I've been using LinkedIn for over a year now, and I've been contacted in my mailbox many times. If I haven't logged on in a while, is it still proper LinkedIn etiquette to reply to them even if it's been a couple weeks or longer?

To be honest, everyone is telling me to use LinkedIn but I don't understand how LinkedIn could be helpful? I mean iI haven't gotten a call from a recruiter or anything. This was an overall good read though with questions and answers said.

I feel like unfinished Linkedin profiles will give others a disadvantage in terms of companies looking at you. Is it recommended to Lock your Twitter account no matter what when you're applying for jobs?

Is it really necessary to write a detailed descriptions of what you did on the job, will employers match what you wrote on Linkedin with your resume as to what you actually did in your job?

Traditional advertising like you said I agree will not become obsolete.  Beyonce will always have passionate fans and followers.  Smaller start-up companies will need to be crafty and building a passionate following like you say a long way success.

This week we had to submit our LinkedIn profile, I feel like it true that resume will always be ap riority but they will eventually Google and look up you on LinkedIn in private mode so you wouldn't know if they look at you.  I agree that interests and hobbies is somewhat important but it is not necessarily the most important thing they look at.

Is it a bad idea to connect with your employers or boss while you're working for the job and you have not told him yet? How can you get a job with Linkedin if LinkedIn just makes you apply with LinkedIn profile instead of a resume?

I'm new to LinkedIn and I'm just curious how in depth you should go into on your past jobs and volunteer experience from before college, is that really needed for potential employers?

I'm brand new to LinkedIn and was wondering what sort of content should be published on this platform. I see that I can "share an update" or "Publish a post" but what are the types of posts I should make? Should I post articles I found interesting or updates on my job search?

I am new to LinkedIn and I was wondering if it is bad form to lookup someone such as a CEO at a job you are applying for?  LinkedIn notifies people if anyone views their profile,  I am just not sure of the proper etiquette on this social media profile.

I have had a LinkedIn profile for less than a year now. As a young professional, what is more important to list in your experiences or bio? What would you reccomend that young professionals include? Do companies prefer experiences over skills or vice versa?

I have had a LinkedIn profile for less than a year now. As a young professional, what is more important to list in your experiences or bio? What would you reccomend that young professionals include? Do companies prefer experiences over skills or vice versa?

In high school I did a lot of volunteering for a couple different non-profits. Do you think I should include these on my LinkedIn or it is out dated to include them?

I don't have the work and volunteer experiences, so I don't have too much information on my Linkedin. How can I find the job by using my Linkedin, and as I'm an international student, do you think international students would be harder to find a good job than American students.

My question for the week is regarding LinkedIn advice for college students that have a full time job for after graduation. In the past, I used LinkedIn when I was looking for jobs. Now that I have one, I wanted to know if it was appropriate for future graduates to change their job title to the job they will be starting after graduation. I have seen a few people do this and write "Incoming (position) at (company name)". I have heard that this helps limit the amount of inbox messages you will receive from recruiters, and instead helps you connect with future colleagues. Although, I can't help but wonder if future colleagues would react negatively after seeing this job title because you haven't started the job yet and are unware of what it entails. Is there a general rule of thumb for adding a future position?

I have a question about something outside of class. I am part of a social media team for an online Rock, Blues, and Country magazine. We are currently in charge of posting the articles on facebook, twitter and pinterest, and trying to organically grow the channels with interactions and sharing from other popular pages. I was wondering how you would go about growing the pages? Also what you think about using pinterest, whether or not it is worth the time, or how you would find a way to use it effectively?

I recently changed jobs and experienced the tedious process of creating and distributing a resume, udpating my LinkedIn profile, as well as created an individual cover letter for each job that interested me.  During the interview processes, it was very redundant to speak all of the information on my resume, which they also read on my LinkedIn profile, and the interviewer also read my intentions in my cover letter.  How could this process become more succient and relevant versus process-oriented? Obviously we need the interview to make the first in-person impression, but earning the interview can be difficult.  How do you come to life on paper or online for effectively?

Although it is important to respond to and communicate with consumers via social media, often times companies overdo it by constantly commenting on consumer posts, making themselves look desperate for consumer attention. What are some ways for companies to find a balance between maintaining an appropriate amount of assertion and still getting their messages across?

When completing your LinkedIn profile, how much depth should you go into on the responsibilities of previous jobs?  I know potential employers will look to see what you have accomplished in previous jobs, but how can you find ways of wording them in order to possibly relate them to future job opportunities?

When making my LinkedIn I focused on connecting with my peers and supervisors that I personally know. After having it for a little while, I have come to realize that many people who I do not know are reaching out to connect with me. I know that this is good for networking and getting your name out there, but part of me wonders if there is a point to which connecting with someone you do not know is inappropraite? It is common knowledge that you shouldnt friend people on Facebook or Instagram for the fear that you do not know these people, but with LinkedIn it is hard to tell when that policy should be put into effect. 

On job applications when companies ask for your LinkedIn and other social media accounts, can it hurt you for not providing them? I know many employers prefer that candidates have a LinkedIn because it's basically your professional social media profile, however why ask for other social media accounts then? I feel that it's unfair to try to look at these other accounts and find things to critique people for that happens outside of the work environment. 

With more and more people investing in adblockers do you think that companies will have to start coming up with a "defense" plan  for that?  I feel that it would be crucial that the advertising world adjusts to this innovation because if they don't then impressions would eventually go down drastically and there would be less advertisement exposure across the board.

After reviewing this week's reading I learned that one factor working against display advertisng is banner blockers. I personally know a lot of my friends that have implemented ad-blocks on their internet browsers because they find online advertisements annoying. My question for this week is, how do companies reach audiences that have implemented ad-blocks?