Reflecting on digital lessons learned as we near the end of class

Ross Johnson's picture
Instructor
4/5/2017
New Media

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Hello class,

We're reaching the end of the course and we've discussed a wide range of topics. I suspect you natively understand some of the topics based on everyday use.

I'm curious however, what's the most interesting thing you've learned thus far? Can you see yourself using this knowledge in your career? If so, how?

Comments & Feedback

Student

yes i can! with always being intresting in advertising and rebranding this has always been a passion of mines. Im going to take the stuff that i learned in this course and apply them to my every day life. i now see how important this is and i know all of the correct things to dop now.

Student

I just changed my major to film so ill probably not use this directly but I was super into learning about all the different way companies can target their audiences and how personalized our ads are. 

Student

Throughout this course the thing that I thought was the most interesting was the Inbound marketing. I had never heard of it before and once had an assignment on it, it peaked my curiousity. The blog post are what interested me the most because it is a different form of advertising. I could see myself using this knowledge in my career. I could apply it to if my company wants to try something new and fresh with their advertising. It is somehting that I could turn into my own. 

Student

the process of learning this class is pretty interesting. And I don't know these marketing strategies until I take this class. And social media not only for fun and keep touch with friends, it can be used for brand social media marketing and influencing people every single day.  

Student

I think something interesting I have learned during this class is how to develop a strategy using inbound marketing methods and other digital tools. I have grown to really appreciate branding and all the creative thought and effort that goes into coming up with an idea that will gain success.

Student

The best thing i learned was about inbound marketing andhow its used. while before this class i new what it was with out knowng the name it was very intresting to see the power that you are able to gain by using it. 

Student

The most interesting thing I have learned in this class is the inbound marketing. Before taking this class I didn’t know much about it and wasn’t aware of how helpful it is. I also didn’t know there were different types of inbound marketing. I can see myself using this in my career because last summer I had an internship and they asked me if I had previous knowledge of inbound marketing and I said no. Now I know I could help them out if they ask me for help this upcoming summer. 

Student

I think the most useful and applicable thing that i've learned in this class is the research and development that goes into creating an add. First the ad has to be idealized, then run through a test group, and then tweaks are made until it goes public. I think that this is an applicaple tool for me to utilize, because I want to manage advertising campaigns and without the proper research and development, the campaign could fail due to ignorance and overconfidence. A statistical analysis of how the campaign performed is the only way to get cold hard facts, no interviews of anecdotal evidence because that comes from one person. the statistical analysis covers the entire target sample. 

Student

I've actually been able to use some of what I've learned in this class in my internship. I've been able to work with the digital marketing director at our corporation and combine what I've learned in class and what I've learned on the job!

Student

Since this is the last week of class, I thought it was appropriate to discuss the most interesting thing I’ve learned throughout the class. I really enjoyed learning about inbound marketing and how to use it to boost SEO for a company. My favorite/most interesting assignment however, was the developing a digital strategy for my brand.

Student

The most interesting thing I have learned so far is that there are various ways a company can use advertising to promote their company. I was not aware about inbound marketing and how important it is for companies to take advantage of. Social media gives businesses the opportunity to connect with their consumers and target their audience. 

Student

I think that a lot of the information I have learned in this class I will be able to apply to my professional life and future career, but what I found most interesting was the section on social media. Although I regularly use social media, I was not aware of the amount of detail, planning, and strategy that businesses put into using social media as marketing tool. I also thought it was interesting because it was something I could directly relate to since I'm a user of these platforms. In addition, social media marketing is becoming more and more, and I think the information and tips we learned in this class will be extrememly beneficial in my future advertising career. 

Student

I cant believe I have 2 more weeks left until the end of this semester. I really did learn a lot from taking this class. I think the most interesting thing I learned from the class is the social media marketing and how important that is in promoting the brand. I'm not sure if I will get a job related to advertising or marketing, but if I do, social media marketing or any of the digital strategies we learned in class will definetly help. 

Student

So, since there was no new blog post this week, I'll just re-comment on this blog. I believe Inbound marketing will be the way of the future, so I'm sure ill be using inbound marketing strategies during my career. Inbound marketing is genius, because it's more content than advertising which makes people more likely to look into it. While doing my research on this topic Bud Lights, Whatever USA was one of the best inbound marketing strategies the world has ever seen. 

Student

As this class comes to a close, i have really enjoyed learning more about how sports teams like the Pistons can gain advantages based of digital marketing and media. Going into it i didnt think there was a whole lot to it, but soon found out that the way teams are marketed can really have an effect on how their fan base views them. As someone who would is very into sports in general, this was cool to learn and can definitely use it in the future if im lucky enough to work with a sports team.

Student

As I complete my final presentation, I am realizing that one of the most interesting things I learned was just about my brand in general. Being such a loyal shopper to the Converse brand already, it was really cool doing my research and seeing how everything really does come together in order to be a success. Even if I didn't end up with a job in the advertising/PR/marketing field, I feel like everything that we've learned thus far can just help us get further in life. It's crazy how differently you see things when you take yourself out of the consumer's shoes and into the producer's.

Student

I found it very fun to learn more about the brand that I contribute a lot to: American Eagle. I learned a lot of new things about social media, wesbites and just digital media in general. It was very interesting to do research about different brands and companies and see how they incorporate what we learn in class into a reality that we can look to and try to make even better. I can definitely see myself using everything I learned in this class in my future career. It is veyr important to know how to get your brand out there interacting with your consumers. Businesses need to do business with people and in order to reach those people you have to go to them and show them what you're all about!

Student

Throughout this course, I have learned a lot from the topics we have covered, and how they specifically relate to a brand. One of the most interesting things that I have learned is how social media can be used to a company's advantage. After reading about each social media platform individually, I realized what each platform can be used specifically. I already have hands on experience using this knowledge in a workplace as a Social Media intern. It was important to organize her posts in a creative way to get the target audience attention. 

Student

As the semester is quickly coming to an end, the amount of information I learned throughout this course is shocking but also satisfying.  One of the more interesting things I have learned throughout this course is how important social media is to a brand.  I did not think I would have learned as much as I did throughout this course.  I was able to build a digital strategy on one of the most powerful brands in the world, Gatorade.  So far during my tenure at Michigan State University, this has been my favorite class.  I definitely believe I will be able to use what I have learned in this class with me to my future job. 

Student

As this semester draws to a close, I am really shocked how about much I learned throughout the course of this class.  I built an entire digital strategy for the most successful American retailer of lingerie, Victoria's Secret.  I really believe that this is one of the most beneficial classes I have taken thus far at MSU.  In addition, I firmly believe that now having these tools will help me stand out among other potential candidates when searching for a job sometime in the near future.

Student

As this semester is wrapping up and I am finishing up my final presentation for this class, I am amazed with how much knowledge I have gained in regards to internet marketing and my company, Little Caesars, specifically. With Little Caesars already having a large social media platform, and internet based marketing it was difficult to come up with a new strategy for them. However, the information I learned from researching the effectiveness of mobile apps I was inspired to come up with an innovative design for a more interactive app for Little Caesars. 

Student

This class has been incredibly interesting to me because it has opened my eyes to the amazing number of things you can do online to promote brand awareness and ensure marketing tactics are successful. I am so thankful to have been able to take this class and see everything come together and find areas of weakness for a particular brand. It has made me more aware of everything that brands are doing online and where improvements can be made. 

Student

As I finish up my final presentation, I am awed by the wealth of knowledge I have learned from this class. I am eager to take these newfound skills into the workplace. Thank you. 

Student

This class has been beneficial to learning how a brand can improve its digital performance. Anheuser-Busch was my brand for this semester and they already had a significant digital footprint. With hundreds of thousands of social media followers, Anheuser-Busch was engaging with a very large community. This class challenged me to think of a way to further separate Anheuser-Busch in the digital marketing world. My "big idea" was influencer marketing. This is a non-traditional way Anheuser-Busch can expose its brand to current and potential consumers. 

Student

After writing my open letter to OPI, I think one of the most interesting topiccs we learned about was inbound marketing.  I say this because whether we like it or not, companies are going to reach out to us.  If this is inevitable, shoudln't we want those companies to use strategies to make those emails a little less annoying and a little more useful?  Hubspot says the key is advertising without being intrusive, so learning how to engage customers rather than annoy them was very useful.

Student

I really enjoying learn about inbound marketing, I think it's very interesting and efficient way to make a poeple get  a convenient platform to searching message that they need.

Student

One of the interesting things I've learned this semester is the importance of social media when it comes to branding. For my current job, I help create and schedule posts for Michigan 4-H's Facebook, Twitter and Instagram. Before I started this job, I never realized how much information and news could be spread via social media. This class further taught me the importance of this kind of media and how to use it to your advantage. I would love to land a social media manager position later in life, and this information would help me greatly.

Student

The most interesting are social media. Because it let me realized that social media does more than demonstrating the popularity of new media, and social media really affects the whole advertising. And I found that social media is making the network more powerful as the pretended manager of the brand I choose.

Student

The most interesting thing I’ve learned this far in class in how important audience personas can be to a target market. A few of the article resources I read, prove how much it helps to have a hypothetical person your brand is “talking” to. It makes interactive platforms more relatable, content more targeted and marketing more goal oriented.

I defiantly think I will use this kind of knowledge in my career someday. I want to end up in brand management and strategy and I believe audience persona research and insights would be the first place to start when creating the personality of a brand. In a marketing industry based almost entirely on engaging specific audiences, a detailed persona would help bring the process down to a more relatable level. 

Student

I think the most interesting thing I learn from this class is Linkedin,  because, before the first half exam, I have never used Linkedin, and I found out this social media is very professional and useful, unlike other social media, Linkedin not use for entertainment, it also helps us to look for a job, and Linkedin also provide lots of related job information based on our profile. It's a very useful app.

Student

The most interesting thing for me is study each social media, and learning how social media have big affect in people's life. And I learned that social media also have advertising effect for business. After I learned to use Linkedin in this course, I knew lots of new friends through this app. As an senior student, it is really helpful for me to find a job and get a well-connected network. 

Student

I believe the most interesting thing I found from taking this class is learning about SEO. I never realized how impactful it could be to have your company be on the first page of google or how effective SEO can be on your companies' website. I found this to be extremely valuable knowledge and I definitely could see myself using this in my career if I end up starting my own company one day. 

Student

The most interesting thing I've learned is how much of an impact social media truly makes on a copmpay. Companies now a days are all going strong because of social media that is how people outside the company hear about everything. I am doing an internship and basically everything we do is through social media and this class has really helped me realize that with our weekly reflections. 

Student

The most important thing I've learned in class is the mobile web design and how specialized the processing works for a website to be usable while accessing a smart phone or tablet.  It's simple to end up online shopping or quickly searching a new company.  In the first 15-30 seconds the presence of the home page can either keep a viewer on the page or quickly return to Google.  I will continue to learn on what exactly consumers would like to see on a webpage while accessing their smartphone and update any changes to existing web design. 

Student

I actually do see myself using this in the future. I am currently doing a social media internship and I think this class has even helped me with that. I am constantly doing research on social media because of this class and this has helped me ith work and learn how to better my techiniques. 

Student

This class was extreamly amazing. I was able to do resarch, step out my comfort zone and learn more about my company that I didnt know much about in the pass. I was also able to learn how things should look when you are a prefeesional writing papers and analysing different situations. this class was also great because I learned something new every step of the way and i was able to tell the difference on what to do and what now to do and how things should look when doing these kind of things.

Student

I think the most interesting part for me is the social media and inbound marketing. I have realized the importance of social media a while ago, they are everywhere in our life and I can see how powerful they are to influence our life. 

Another part is the inbound marketing. I couldn't tell the difference between traditional marketing and inbound marketing, now I realize that inbound marketing is more customer-oriented. The brand develops a series strategy based on the customer's demographic information. It is a marketing that can pull the customer's in rather than go out to search for them. I think inbound marketing is a significant part that can apply in my career, branding based on inbound marketing can have a better understanding of you customers and therefore, develop loyal customers. 

Student

I think the most interesting thing I learn from this class is Linkedin,  because, before the first half exam, I have never used Linkedin, and I found out this social media is very professional and useful, unlike other social media, Linkedin not use for entertainment, it also helps us to look for a job, and Linkedin also provide lots of related job information based on our profile. It's a very useful app.

Student

My favorite part of all the homework was the mobile apps and website. I thought it was interesting to see vehicles and smartphones becoming integrated to eachother. Also the sort of things you have potential to due, with these sort of apps. 

The most benificial for my career would be the online advertising. Seeing different pricing models and ways to advertise over multiple social media platforms, like telling a story, shows the fundamental idea behind social media. Also looking at keywords and learning about ways to optimize them will help every business and is a valuable skill. 

Student

One of the most interesting things I have learned thus far is about the importance social media has on a brands image and success.  It is important to reach out and connect with your target audience and social media allows that in a very cheap and convenient way.  I will most definitely be able to use this information throughout my career expecially with how fast social media is developing.

Student

I believe the most interesting topic for me was the inbound marketing. This is the combination of advertising and marketing. As far as I am concerned, I am a big fan of marketing, so learning about what the strategies were and how it worked is the thing that I eager to learn. I wish my future work should be involved in inbound marketing and right now I feel that I know much more knowledge about inbound marketing than before.

Student

I learned so many things from this course, inbound marketing, SEO, and those passages and blogs are pretty useful as well, I now konw that how to konw a company quickly and I can do research about how to make the company improve about online marketing.

Student

I think the most interesting thing I've learned would be that there are different spending options when it comes to internet ads such as CPC, PPC, and CPM. And companies try to save as much money as possible or else they would be charged everytime a baby gets on mommy's phone and clicks a lot of ads while running away from mommy. Using this also helps with measuring their success or lack of; while a baby clicks all of these ads, a company is thinking that the word of their business is spreading and that they've gained another customer when in reality the baby has no interest in spending money in their company. I most definitely will be using this knowledge in my career when measuring the success of my companies social media accounts and seeing to it that my department isn't wasting money on our ads. 

Student

The most interesting thing for me by far is analytic. I learned a lot in this section and knew some pretty useful tools like Google Analytic that may helps me for my future business. 

Student

The most interesting was the SEO. For my project on Vogue, I was genuinely shocked at how many generic fashion-related keyword searches did not produce results with Vogue on the first page, let alone the top 3 spots. For as popular as Vogue is and how much money they bring in, it's interesting to see that they don't seem to put much emphasis on search engine marketing. 

This will definitely be useful in my career because, I believe, it is absolutely imperative for companies to invest in search engine marketing. As the company, you want users to believe your brand is the best and only option for your needs.

Student

I really appreciated that I learned about opportunities such as HubSpot Inbound Marketing and Google AdWord certifications that have real world implications and improve my resume. I researched some other certifications I could achieve to advance my career in advertising. I had never even heard of HubSpot before this class, so I appreciate you introducing us other resources. Also, I did not know specifically of inbound marketing before which I think is odd seeing as I have taken other marketing courses. I really identify with the ideals of inbound marketing and creating content that isn't forceful to the consumer and instead providing material that is interesting to them. I appreciate this type of marketing strategy and it really helped me to improve the material I post. Since I had never heard of inbound marketing before, I googled other marketing strategies to gain a deeper understanding of marketing. It made me realize that not every brand can use the same marketing strategy, and you really create a strategy based on the needs and desires of the brand. 

Student

The most interesting thing I have learned were Online Advertising, inbound market and LinkedIn used. These knowledge was very useful and interesting for future life and it also was cutting edge knowledge. Right now, I felt very useful thing is LinkedIn. The senior student face to looking for job, and we had to memorize our all kind of experience and write down in personal statement. The linkedIn is a convenient way to collect and write down the experiences on time, and we can find it out easier when we need it.

Student

The most interesting topic to me was learning about inbound marketing. This is the kind of advertising/marketing I am most interested in and feel that I am the best at, so learning about how it works and the strategies behind it was extremely fascinating to me. I hope to one day workin in inbound marketing technique and now feel I know a lot more about it than I previously had.

Student

I think the most intersting thing I learned this semster was how to work Linkedin. I know many of my friends had created accounts before I started this course, but I never had a desire to create an account myself. After having  to so do for this course as our midterm, I found out actully how important it was to connect to others. I find this profie has became extremly help for me when trying to find a summer intership. I feel I will continue to use this site still once done with this course. 

Student

Admittedly, I had no idea what SEO was before this class. I currently write articles for a pet care blog, and it's a little disheartening to know that an article I write about, say, silly cat behaviors doesn't appear on a Google search until 4 or 5 pages in. Thought it's not my main priority at my internship, I've definitely been trying to utilize better SEO strategies to make our blog more prominent and hopefully bring in some new readers.

Ross Johnson's picture
Instructor
4/5/2017
New Media