Summer 2017

Derek Mehraban's picture
Instructor
5/28/2017

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Dear class. I hope you're enjoying your summer thus far. You've all chosen your brands and you should be diving into the digital marketing analysis of your brands.

As you embark on this course, what are you most curious about in Digital Marketing? What are you hoping to learn? Share some insights as to what you're looking for and I'll see if we can give you some more instruction on those areas. 

Happy Memorial Day Weekend!

 

Comments & Feedback

Student

 

I am so excited to taking this course. It is no doubt that I can learn something really useful to help my future career. Digital marketing is the most effective and economical way to seek new markets and develop more consumers. So it becomes a very essential part in our life, and it will be the trend of development in the future. The brand I chose is my favorite, this is a good chance I can know more about it and learn from it. Also, I would like to get more familiar with digital marketing and social media, such as how to write an attractive blog and how dose blogger effect consumers. Hope I could understand all of the questions in the end of the semester. 

 

Student

I am interested to learn more about branding, digital marketing, and inbound marketing. I've taken other advertising classes that have given me some experience with branding and some marketing strategies, but I think this class will give me way more information! I'll also want to understand the research/analytics side of advertising so it can give me depth as a creative advertising major. I want to learn way more about social media. Through our class project, I've started to understand what type of content is best for specific social media platforms. I'm facinated that anyone can become certified in Google AdWords and HubSpot, so I want to complete that over the summer!

Student

I am looking forward to learning more about the ins and outs of social media and Digital Marketing. Most of what I know I have taught myself or from reading articles online. I really would like to better understand how to track the ROI of different social platforms. I would like to understand the best ways to track that data and prove its effectiveness to clients. I also would like to learn more about the cohesiveness of social media and how a brand should or shouldn't have similarites across their social platforms. Also, I don't know very much about YouTube in regards to Digital Marketing, I would like to learn more. 

Student

In digital marketing, I am most curioius about the application of what I am going to learn. I am familiar with Google Analytics, but obvioiusly there is more to digital marketing than just that. I am hoping to learn valuable skills that will help me searching for a job after college, as well as more knowledge to be used in interviews. Very excitied for this class!

Student

I am interesting about digital marketing and social media. In my view, digital marketing is useful to our online marketing efforts. It leverage digital channels such as Google search, social media, email,and their websites to connect with their current and prospective customers. In this summer, I hope to learn more information about digtal marketing how to influence business and people's daily life. I am looking forward to learning more new knowlege in this course.

Student

I am hoping that this class enriches my overall understanding of the past and current state of digital marketing as well as how we got to this point in the industry. In doing this, I really want to be able to draw insights from the evolution of the market and predict future trends. Digital marketing appears to be an idustry that is evolving at an insanely fast rate, and I believe there is a lot of room for opportunity. Im hoping that this class will help to teach me how to capiotalize on this. 

Student

I feel so excited to have this class in summer! As a web designer, I spend most of my time on working with usability or aesthetic elements in the website projects. However, I believe many of them have ignored the business perspectives during development work. It is not just about the fantastic visual artwork or coding. My interests in this course should be learning how to use marketing views on the website development. Also, the social media is another attractive field which is unfamiliar for me. I love Apple Inc's products so much, but I didn't follow YouTube channel of Apple until last week. It is a great opportunity for us to learn more about the products we loved and the culture they persisted. I'm really curious about how to build the core philosophies of entrepreneurs via social media platforms.

Student

 

I am interesting about brand management and digital marketing. The reason is that I strongly believe that those studies and learning experience will be very helpful of my future career. Knowledges from this course are very interesting to me, and I am very happy to get new learning experience in this course.

 

Student

I am really excited to dive into this semester and learn more about digital marketing because I know it will help me later on in the future. I'm specifically excited about looking into my brand and learning more about the ways in which they uniquely market their products. I'm very curious to know how companies keep up with all the different marketing techniques and how they make sure that they are reaching the widest spread of audiences in the most efficient way. I feel like Internet marketing changes so rapidly that companies have to keep up with the latest and greatest strategies in order to succeed. It's interesting to me that some brands are so popular and don't put much effort into marketing their products, whereas other companies are attempting several marketing strategies in order to grow their company. I'm also hoping to learn more about inbound marketing. 

Student

I am most curious about branding and brand management. Nowadays your brand represents everything especially with all forms of social media and digital outlets being major contributors in the functionality of your brand. Given these circumstances, in particular I would like to learn more about management through crises and keeping reputation a focal point of your brand through digital marketing. 

Student

I'm really excited to look into more brands individually and understand what is going on behind the scenes. I really want to work in the digital side of brands. I'm hoping to learn skills and gain knowledge that could help me in a future career.  In general, I'm just excited to be in this class. 

Student

I'm really interested in learning about how to use digital marketing to reach demographics that may be outside of a brand's target market as a way to expand their reach and increase awareness. I'm also interested in learning more about best practices that will get results across the board. 

Student

I'm looking forward to learning more about how some brands find more innovative ways to market their brands to their current and future target audiences. I find it fascinating that a brand like Jordan can have a, relatively simple, social media campaign and why they don't really need to make flashy commercials like Nike or other fashion/sportswear brands. I'm really hoping to learn how and why they keep plans like that alive.

Student

I'm looking forward to dive in the world of ADV420, let's go. I been thinking about how does digital marketing change the game of Advertising. And I think modern technology rewrites the way of delivery message between clients and customers by taking away the distance. What is your thoughts? 

Student

First, I just know a little bit about marketing or hubspot. So, when I see digital marketing, I think I know a little bit about that. according to data online, I know "Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium." transfer to my opinion which is kind of strategy of marketing. it can help one brand to operate. I really want to learn something about hubspot, and how to manage a brand's website, how specific steps when people manage a company.

Student

First, I just know a little bit about marketing or hubspot. So, when I see digital marketing, I think I know a little bit about that. according to data online, I know "Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium." transfer to my opinion which is kind of strategy of marketing. it can help one brand to operate. I really want to learn something about hubspot, and how to manage a brand's website, how specific steps when people manage a company.

Student

I'm very excited to learn about Digital Marketing. I previously heard about this class from a friend that had a good experience and I'm hoping to as well. I want to learn more about social media marketing because I am currently interning at my church as a communications manager.

Derek Mehraban's picture
Instructor
5/28/2017